Don\'t Just Work. Thrive.
We\'re hiring a Lifecycle Marketing Manager to own client outcomes, lead the creative process, and scale systems that print profit.
- Type: Full-time (employee or long-term contractor)
- Comp: $60,000 - $65,000
- Timezone: 4+ hours EU/UK overlap (Mon–Fri)
- Core Stack: Klaviyo, Shopify, Attentive, Asana, Slack, Triple Whale, Lifetimely, Hiro Analytics, Active Campaign, Recharge, CAPI, Zipify, Figma
Must-have experience (non-negotiable)
- Klaviyo for DTC (3–5 yrs) with $1M+ attributed email revenue in the last 12 months
or
3 brands ≥ $100k/quarter each. - Leadership: led 1–3 ICs (builder/design), ran weekly planning, wrote briefs, and QA\'d builds.
- Architecture depth: Experienced with Klaviyo flows shipped (welcome, post-purchase, replenishment, win-back, MPL/branching logic, event-triggered).
- Deliverability: Reputation warm-up, inbox placement improvement.
- Experimentation: planned/reported A/B tests across segmentation, offers, cadence, creative with clear hypotheses.
Applications that don\'t meet all five will not be reviewed.
Why Thrivelia
- Purpose-driven: We help people build a life rich in memories from clients and customers, to our own team.
- High-leverage work: Steer growth for fast-moving DTC brands (wellness, apparel, consumer tech, subscriptions, and more).
- Standards + support: Clear direction, direct feedback, and teammates who care about the work and each other.
- Real industry weight: Klaviyo Platinum Partner with deep ecosystem ties and early access to tools/tactics.
We\'re not just a retention agency, we\'re a strategic growth partner. We move with urgency, own outcomes, and prove that world-class results and a positive, collaborative culture can (and should) coexist.
Who You Are
- Owner mindset: You chase outcomes, not tasks; decisive, data-led, biased to action.
- Player–coach: You lead with empathy, raise the bar, manage briefs/timelines/QA, and jump in when needed.
- Revenue-obsessed: You live in LTV, cohorts, placed-order rate—not vanity metrics.
- Systems builder: You turn chaos into predictable profit with clear processes and checklists.
- Exceptionally clear communicator: You build trust with clients and keep a pod moving fast.
What You\'ll Do
You\'ll be accountable for
- Hitting brand-appropriate channel mix (email 20–35% of revenue on average; higher for email-led brands) while keeping unsub <0>
- A monthly plan of 15–30 campaigns and 4–8 flow launches/major iterations, each with a defined test hypothesis.
- Clear, client-ready reporting (Klaviyo/Shopify/Triple Whale) and a rolling 90-day test roadmap.
Client Strategy & Leadership
- Lead strategy for 6–8+ DTC brands; turn business goals into retention roadmaps.
- Run comms, performance reviews, and planning sessions; convert strategy into airtight briefs for builders/designers.
Lifecycle Design & Execution
- Architect, build, and optimise email & SMS flows and campaigns in Klaviyo.
- Own the campaign calendar—on-brand, on-strategy, on-time.
- Collaborate with copy/design to ship creative that converts (and meets QA standards).
- (Experience with push, subscriptions, and loyalty is a plus—not required.)
Data-Driven Optimization
- Go past opens: analyse cohorts/attribution in Shopify, Lifetimely, Triple Whale, or Hiro.
- Maintain a rigorous testing cadence across segmentation, message, offer, cadence, and timing.
- Turn data into clear narratives and actionable next steps for clients.
What your week looks like
- Monday: Send client updates on last week\'s results and align priorities; finalize this week\'s strategy.
- Tue & Wed (Deep Work): Architect/iterate flows, segment lists, prep hypotheses/briefs, and unblock builds.
- Thursday: Reflect on progress; check deadlines, QA in-flight work, and tidy reporting.
- Friday: Wrap the week, finish any final deep work, and plan next week\'s actions (tests, briefs, deliverables).
What You Bring
- Compliance fluent: GDPR/CCPA/CAN-SPAM, consent capture, 10DLC (US SMS), opt-in UX, suppression & list hygiene.
- Technical: Klaviyo Liquid/Handlebars, event variables, dynamic blocks, profile properties, UTM conventions; comfort with basic JSON/webhooks/API triggers.
- QA standards: device/email-client checks, link & pixel tracking, dark-mode & accessibility (ALT text), pre-send checklist ownership.
- Klaviyo DTC specialist with portfolio-level revenue ownership (see hard filter).
- Deliverability fluent (DNS, domain warm-up, reputation recovery).
- Analytical operator who turns cohort/attribution data into testable plans.
- 3+ years hands-on in Klaviyo with proven revenue impact for DTC brands.
- Strategic mindset, excellent communication/collaboration/time management.
- Fluency in the DTC stack: Klaviyo, Shopify, Asana, Slack, Attentive, Recharge; analytics (Lifetimely, Triple Whale, Hiro).
Please don\'t apply if you\'ve never owned Klaviyo revenue, are copy/design-only, plan to subcontract/agency-outsource this role, or can\'t maintain 4+ hours EU/UK overlap.
What We Offer
- Competitive compensation + performance bonuses
- 100% remote & flexible work
- Time off: 20 PTO, 7 sick, birthday off, national public holidays
- Professional development budget: courses, tools, books, conferences
- Annual team retreats
- A place where High Standards + Unconditional Support help you truly thrive
How To Apply
Apply via this form:
Only complete submissions via the form are reviewed. Please don\'t reach out via other channels.
Klaviyo, DTC ecommerce, email strategy, lifecycle, segmentation, deliverability, A/B testing, flow architecture, SMS, CRM, Retention.
