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- Tasks: Manage and optimise paid media campaigns across Google, Meta, and more.
- Company: Join a dynamic team focused on innovative digital marketing strategies.
- Benefits: Enjoy remote work flexibility, competitive salary, and growth opportunities.
- Why this job: Make a real impact on revenue growth through creative ad campaigns.
- Qualifications: 5+ years in paid ads, strong analytical skills, and a growth mindset.
- Other info: Collaborative environment with a focus on continuous learning and excellence.
The predicted salary is between 36000 - 60000 £ per year.
Location: Remote (U.S.)
We are seeking a data-driven and creative Paid Ads Marketing Specialist to manage and optimize our paid media campaigns across Google, Meta, and other key ad platforms. This role will be responsible for generating profitable sales. You will work closely with external agencies and the wider marketing and creative teams to execute high-impact campaigns that directly contribute to revenue growth.
Key Responsibilities:
- Plan, execute, and optimize PPC campaigns across Google Ads, Meta (Facebook/Instagram), YouTube, and other relevant platforms.
- Conduct in-depth keyword research, audience targeting, A/B testing, and performance analysis to maximize ROI.
- Collaborate with agencies, copywriters, and designers to create compelling ad creatives and landing pages that convert.
- Create new sales funnels to sell various products we operate.
- Monitor and report on campaign performance using tools like Google Analytics, Meta Ads Manager, and reporting dashboards.
- Identify new advertising opportunities and emerging trends to keep campaigns competitive and innovative.
- Continuously refine bidding strategies, budget allocations, and targeting parameters to improve efficiency and effectiveness.
- Ensure full funnel alignment between ad campaigns, landing experiences, and conversion goals.
- Stay current with platform updates, algorithm changes, and PPC best practices.
Requirements:
- 5+ years of experience managing paid ad campaigns, preferably in a SaaS or e-commerce environment.
- Bachelor's degree in Marketing, Business, Communications, or a related field preferred.
- Relevant certifications (e.g., Google Ads, Meta Blueprint) are highly valued and may be considered in place of a formal degree.
- Equivalent practical experience in paid media or digital marketing will also be considered.
- Proven track record of zero to one with paid media spend, executing creative campaigns.
- Strong analytical skills with experience using tools like Google Analytics, Google Tag Manager, Looker Studio, or similar.
- Deep understanding of conversion tracking, attribution models, and performance optimization.
- Experience with landing page optimization and CRO principles.
- Excellent attention to detail, organization, and time management.
- Self-starter with a growth mindset and the ability to thrive in a fast-paced remote team.
Values:
- Commit to Excellence
- Find a Way
- Help Each Other
- Keep Growing
- Data First
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Other
Industries: Software Development
Google Ads Specialist in London employer: ThriveCart
Contact Detail:
ThriveCart Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Google Ads Specialist in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, join relevant groups on social media, and attend virtual events. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns and results. Use data visualisations to highlight your achievements and make it easy for potential employers to see what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and scenarios related to Google Ads and PPC strategies. Be ready to discuss your past experiences and how you've optimised campaigns to drive sales – this is your time to shine!
✨Tip Number 4
Don’t forget to apply through our website! We love seeing candidates who are genuinely interested in joining our team. Tailor your application to reflect your passion for paid media and how you can contribute to our growth.
We think you need these skills to ace Google Ads Specialist in London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Google Ads Specialist role. Highlight your experience with PPC campaigns and any relevant certifications. We want to see how your skills align with what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to showcase your passion for paid media and how you can contribute to our team. We love creativity, so don’t hold back on showing us your personality!
Showcase Your Achievements: When detailing your experience, focus on specific achievements and results. Numbers speak volumes, so if you've improved ROI or managed significant ad budgets, let us know! We’re all about data-driven success.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it’s super easy – just a few clicks and you’re done!
How to prepare for a job interview at ThriveCart
✨Know Your Numbers
As a Google Ads Specialist, you’ll need to demonstrate your analytical skills. Brush up on your key metrics and be ready to discuss how you've maximised ROI in past campaigns. Bring specific examples of successful PPC campaigns you've managed, including the numbers that showcase your impact.
✨Showcase Your Creativity
This role requires a blend of data-driven decision-making and creative thinking. Prepare to share examples of compelling ad creatives or landing pages you've developed. Think about how you can illustrate your ability to collaborate with designers and copywriters to create high-impact campaigns.
✨Stay Current with Trends
The digital marketing landscape is always changing, so it’s crucial to stay updated on the latest trends and platform updates. Be prepared to discuss recent changes in Google Ads or Meta platforms and how you would adapt your strategies accordingly. This shows your commitment to continuous learning and growth.
✨Ask Insightful Questions
Interviews are a two-way street! Prepare thoughtful questions about the company's current advertising strategies, team dynamics, or future goals. This not only shows your interest in the role but also helps you gauge if the company aligns with your values and career aspirations.
