At a Glance
- Tasks: Lead marketing strategies and campaigns to boost ThriveCart's brand and product adoption.
- Company: ThriveCart is a leading e-commerce platform focused on checkout solutions.
- Benefits: Enjoy a full-time role with opportunities for remote work and innovative AI tools.
- Other info: Based in London, this mid-senior level role offers a chance to lead in a tech-driven environment.
- Why this job: Join a dynamic team, drive impactful campaigns, and shape the future of e-commerce.
- Qualifications: 8+ years in marketing communications; experience with AI tools is a plus.
The predicted salary is between 36000 - 60000 £ per year.
Join to apply for the Marketing Communications and Media Manager role at ThriveCart. As the Marketing Communication & Media Manager, you will be responsible for developing and executing ThriveCart’s marketing communication strategy, including media relations. You will lead campaigns across all channels to promote ThriveCart’s brand, drive product adoption, and position the company as a market leader in the e-commerce and checkout space. Reporting to the CMO, you will own the marketing and media communication strategies and execute them through your team, leveraging data, creativity, and modern technologies—including AI tools—to maximize impact and efficiency.
What Your Work Will Entail:
- Marketing Communication Strategy: Develop and implement a comprehensive communication strategy to enhance brand awareness, trust, and adoption—contributing to overall sales and revenue objectives.
- Digital & Social Media Strategy: Lead the creation and execution of digital initiatives (SEO, PPC, social media campaigns), using AI-driven insights and automation tools to optimize ThriveCart’s share of voice, engagement, and reach across platforms.
- Asset Creation: Oversee the creation of a scalable, AI-assisted asset library (including visuals, copy, and multimedia) in line with brand guidelines and company tone of voice.
- Measurement & Analytics: Use AI-powered analytics platforms to track communication KPIs, assess campaign effectiveness, and continually refine strategies based on real-time insights and predictive data models.
- Budget Management: Effectively allocate the annual budget across channels, utilizing AI forecasting tools to model campaign ROI and optimize spend across always-on, product, and seasonal campaigns.
- Brand Guidelines: Serve as the guardian of ThriveCart’s brand identity and tone of voice, ensuring consistent application across all internal and external communications—including those enhanced or generated using AI tools.
- Media Relations: Build and maintain strong relationships with journalists, influencers, and media outlets, while exploring AI-based media monitoring and sentiment analysis tools to identify new opportunities for outreach and coverage.
- Content & Messaging: Oversee all public-facing messaging—including AI-assisted content creation for blogs, social media, executive comms, and press releases—ensuring accuracy, tone, and strategic alignment.
- Brand Reputation Management: Monitor public sentiment using AI-based listening tools, manage crisis communication scenarios swiftly, and safeguard ThriveCart’s brand image.
- Event & Speaking Engagements: Identify and coordinate industry speaking engagements and media opportunities for ThriveCart executives, leveraging AI tools to map trends and identify strategic placements.
- Internal Communication: Ensure consistent, aligned messaging across departments and contribute to a strong internal communications framework that leverages AI where appropriate (e.g., content generation, summaries, translation tools).
What You Bring To This Role:
- Proven success in developing and executing marketing communication and media strategies.
- Strong understanding of the digital marketing landscape and emerging AI applications.
- Experience with AI-enhanced social media strategy, digital marketing, and content distribution.
- Data-driven mindset with proficiency in analytics and performance measurement platforms (AI-powered tools a plus).
- Strong media relationships and experience in managing press and influencer engagement.
- Excellent storytelling, public speaking, and written communication skills.
- Experience in managing communications during crises and public relations challenges.
- Strong people leadership and team development skills.
- Strategic and adaptive thinking in a fast-paced, technology-driven environment.
Experience and Education:
- Bachelor’s degree in Communications, Public Relations, Marketing, or a related field (required).
- 8+ years of experience in marketing communications and media relations, ideally in SaaS or e-commerce.
- Experience implementing or working alongside AI tools for marketing communications is highly desirable.
- Relevant certifications in PR, digital media, or AI-enhanced marketing are a plus.
London, England, United Kingdom
Digital Marketing and Communications Manager in London employer: ThriveCart
ThriveCart is an exceptional employer that fosters a dynamic and innovative work culture, particularly for the Digital Marketing and Communications Manager role. Located in London, employees benefit from a collaborative environment that encourages creativity and the use of cutting-edge AI tools, providing ample opportunities for professional growth and development. With a strong focus on employee well-being and a commitment to maintaining a positive brand reputation, ThriveCart stands out as a rewarding place to build a meaningful career in the fast-paced e-commerce sector.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing and Communications Manager in London
✨Tip Number 1
Familiarise yourself with ThriveCart's brand and its current marketing strategies. Understanding their unique selling points and how they position themselves in the e-commerce space will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience with AI tools in your discussions. Since this role heavily involves leveraging AI for marketing communications, be prepared to share specific examples of how you've successfully used AI in past campaigns.
✨Tip Number 3
Network with professionals in the digital marketing and e-commerce sectors. Building connections can provide insights into industry trends and may even lead to referrals, increasing your chances of landing an interview.
✨Tip Number 4
Prepare to discuss your data-driven mindset. Be ready to explain how you've used analytics to measure campaign effectiveness and refine strategies, as this is a key aspect of the role at ThriveCart.
We think you need these skills to ace Digital Marketing and Communications Manager in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV highlights relevant experience in marketing communications and media strategies. Emphasise your familiarity with AI tools and digital marketing, as these are key aspects of the role.
Craft a Compelling Cover Letter:In your cover letter, demonstrate your understanding of ThriveCart's brand and how you can contribute to their marketing communication strategy. Use specific examples from your past experiences that align with the job description.
Showcase Your Achievements:Quantify your achievements in previous roles, especially those related to campaign effectiveness and media relations. Use metrics to illustrate your impact, such as increased engagement rates or successful crisis management.
Highlight Your Leadership Skills:Since the role involves team leadership, be sure to mention your experience in managing teams and developing talent. Discuss your approach to fostering collaboration and innovation within a fast-paced environment.
How to prepare for a job interview at ThriveCart
✨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing and executing marketing communication strategies. Highlight specific examples where you've successfully enhanced brand awareness and driven product adoption, especially in a digital context.
✨Demonstrate Your Data Savvy
Since the role involves using AI-powered analytics, come equipped with examples of how you've used data to inform your marketing decisions. Discuss any tools you've used and how they helped you measure campaign effectiveness.
✨Highlight Your Media Relations Skills
Prepare to talk about your experience in building relationships with journalists and influencers. Share specific instances where your media outreach led to successful coverage or engagement, showcasing your ability to manage press relations effectively.
✨Emphasise Your Adaptability
In a fast-paced, technology-driven environment, adaptability is key. Be ready to discuss how you've navigated changes in the digital marketing landscape, particularly with emerging AI applications, and how you've leveraged these changes to benefit your previous employers.
