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Creative Strategist (Paid Media & Content)
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Thrive
Creative Strategist (Paid Media & Content)

Creative Strategist (Paid Media & Content)

London Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Lead creative strategies for brands across social platforms and oversee campaign execution.
  • Company: Join a dynamic Branded Content Studio/Agency focused on innovative storytelling.
  • Benefits: Enjoy a full-time role with opportunities for growth in a fast-paced environment.
  • Why this job: Shape award-winning brand partnerships and connect with digital-native audiences.
  • Qualifications: Experience in strategy roles, understanding of paid social, and strong communication skills required.
  • Other info: Work closely with the CEO and Commercial Director to drive strategic direction.

The predicted salary is between 36000 - 60000 £ per year.

Creative Strategist (Paid Media & Content)

Creative Strategist (Paid Media & Content)

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Talent & Executive Search Specialist, spanning TV, Branded & Digital Content

Creative Strategist – Branded Content Studio/Agency

We’re looking for a Creative Strategist with a sharp eye for storytelling, a deep understanding of paid social platforms, and proven experience in winning and delivering award-winning brand partnerships. In this role, you’ll sit at the intersection of creative ideation, digital strategy, and client collaboration, helping brands connect with audiences in ways that are social-first, grounded in the grammar of social platforms and built for digital native audiences.

Working closely with the CEO & Commercial Director, you’ll help shape the businesses strategic direction, from refining platform innovation and driving audience growth. You’ll lead strategic thinking across client work, support budget management, and champion the studio’s continued evolution in a dynamic and fast-moving market. If you’ve got a track record of delivering award-winning partnerships and are ready to help shape the next chapter of a growing creative business, we’d love to hear from you.

Key Responsibilities

Client Strategy & Brand Partnerships

  • Help brands shape and implement content strategies across TikTok, YouTube, Instagram, Snap and emerging platforms.
  • Lead strategic thinking on client briefs, partnerships, and pitches with compelling decks and proposals.
  • Align creative campaigns with business goals and performance metrics.
  • Contribute to integrated branded content initiatives across media plans and partnerships.
  • Develop creative and strategic concepts for paid social campaigns across platforms including Meta (Facebook/Instagram), TikTok, YouTube, Snap, Pinterest, LinkedIn, and X.
  • As the business grows, partner with performance marketing teams to translate audience data and KPIs into thumb-stopping creative strategies
  • Write compelling briefs for in-house and freelance creative teams that balance storytelling with conversion goals
  • Stay on top of trends in digital media, creator-led content, platform innovations, and algorithm changes

Creative Oversight & Campaign Execution

  • Oversee the creative development process, from concept through to pitch, production to post-launch optimisations
  • Analyse campaign performance to refine messaging and creative strategy
  • Work cross-functionally with design, production, media, and analytics teams to ensure cohesive storytelling and execution

Audience Insights & Data-Led Thinking

  • Champion data-informed strategy and creativity across the team.
  • Guide use of insights and platform trends to optimise content and audience growth.
  • Stay ahead of shifting behaviours, algorithms, and innovations.

About You

  • You’ve held a strategy role in a publishing, media, agency, or brand setting.
  • You have some experience managing budgets and supporting commercial planning.
  • You’re a sharp strategic thinker with a deep understanding of brand, audience, and culture.
  • You know the paid social landscape inside out and are confident with its creative best practices.
  • You thrive in a nimble, high-energy environment and enjoy building something new.
  • You’re a clear communicator who brings structure and clarity to complex ideas.

Seniority level

  • Seniority level

    Mid-Senior level

Employment type

  • Employment type

    Full-time

Job function

  • Job function

    Marketing and Sales

  • Industries

    Entertainment Providers

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Creative Strategist (Paid Media & Content) employer: Thrive

At our Branded Content Studio in London, we pride ourselves on fostering a vibrant and innovative work culture that champions creativity and collaboration. As a Creative Strategist, you'll have the opportunity to shape award-winning brand partnerships while working alongside industry leaders, with ample room for professional growth and development. Our commitment to staying ahead of digital trends ensures that you will be at the forefront of the evolving media landscape, making this an exciting place to build your career.
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Contact Detail:

Thrive Recruiting Team

View Thrive Profile

StudySmarter Expert Advice 🤫

We think this is how you could land Creative Strategist (Paid Media & Content)

✨Tip Number 1

Familiarise yourself with the latest trends in paid social media and branded content. Follow industry leaders on platforms like LinkedIn and Twitter to stay updated on innovative strategies and successful campaigns that resonate with audiences.

✨Tip Number 2

Network with professionals in the creative and digital marketing space. Attend industry events, webinars, or workshops where you can meet potential colleagues or mentors who can provide insights into the role and company culture.

✨Tip Number 3

Prepare to discuss your previous experiences with award-winning partnerships and how you achieved success. Be ready to share specific examples of campaigns you've worked on, focusing on your strategic thinking and creative contributions.

✨Tip Number 4

Showcase your understanding of data-driven decision-making by being prepared to discuss how you've used audience insights and performance metrics to inform your creative strategies in past roles.

We think you need these skills to ace Creative Strategist (Paid Media & Content)

Creative Ideation
Storytelling
Paid Social Media Expertise
Client Collaboration
Strategic Thinking
Content Strategy Development
Budget Management
Performance Metrics Alignment
Campaign Execution
Data Analysis
Audience Insights
Cross-Functional Teamwork
Trend Analysis
Communication Skills
Adaptability

Some tips for your application 🫡

Tailor Your CV: Make sure your CV highlights relevant experience in creative strategy, particularly in paid media and content. Use specific examples of past campaigns you've worked on that align with the job description.

Craft a Compelling Cover Letter: In your cover letter, emphasise your storytelling skills and understanding of social platforms. Mention any award-winning partnerships you've been involved in and how they relate to the role.

Showcase Your Strategic Thinking: Provide examples of how you've developed and executed successful content strategies in previous roles. Discuss your approach to aligning creative campaigns with business goals and performance metrics.

Highlight Data-Driven Insights: Demonstrate your ability to use audience data and insights to inform creative strategies. Include any experience you have with analysing campaign performance and optimising content based on trends.

How to prepare for a job interview at Thrive

✨Showcase Your Storytelling Skills

As a Creative Strategist, storytelling is key. Prepare examples of how you've crafted compelling narratives for brands in the past, especially in the context of social media campaigns. Be ready to discuss the impact these stories had on audience engagement.

✨Demonstrate Platform Knowledge

Familiarise yourself with the latest trends and best practices across various paid social platforms like TikTok, Instagram, and YouTube. During the interview, highlight your understanding of how each platform's unique features can be leveraged for brand partnerships.

✨Prepare for Data-Driven Discussions

Since the role involves data-led thinking, be prepared to discuss how you've used audience insights and performance metrics to inform creative strategies. Bring examples of how data has shaped your previous campaigns and led to successful outcomes.

✨Collaborative Mindset

This position requires working closely with various teams. Share experiences where you successfully collaborated with cross-functional teams, such as design or analytics, to achieve cohesive campaign execution. Emphasise your communication skills and ability to bring clarity to complex ideas.

Creative Strategist (Paid Media & Content)
Thrive
Location: London
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