Marketing Lead in Winchester

Join us on our journey to empower over a million people to change their behaviours and thrive! At Thrive Tribe we deliver award-winning healthy lifestyle and wellbeing programmes that make people happier and healthier! Smokefree Hampshire is a smoking cessation service, which supports residents to quit smoking, vaping or nicotine use through a flexible, free 12‑week programme, combining behavioural support with Nicotine Replacement Therapy (NRT).

As we begin our second year, and with exciting plans in the pipeline, we’re looking for a dynamic and experienced Marketing Lead to develop and implement innovative marketing strategies for our community stop smoking service across Hampshire. This role is crucial in raising awareness of our service, driving engagement, and ultimately, supporting more individuals to quit smoking.

The Marketing Lead will be responsible for:

• Creating and executing multi‑channel marketing campaigns.
• Managing digital presence.
• Building relationships with key stakeholders.
• Analysing campaign effectiveness to optimise performance.

This role requires a strategic thinker with excellent communication skills, a passion for public health, and a proven track record in delivering successful marketing initiatives.

A typical day as a Marketing Lead might include:

• Collaborating with the Head of Service and Engagement & Partnerships Lead to develop and implement a comprehensive marketing strategy.
• Conducting market research and analysis to identify trends, opportunities and challenges.
• Managing the annual marketing budget.
• Developing and maintaining a marketing calendar.
• Evaluating and reporting on the effectiveness of marketing campaigns.
• Developing positive working relationships with commissioners and key stakeholders.
• Collaborating with Thrive Tribe’s Head of Brand and Marketing to manage and optimise the Smokefree Hampshire website and social media channels.
• Developing and creating engaging content.
• Implementing and managing email marketing campaigns.
• Collaborating with internal and external stakeholders to utilise SEO strategies.
• Monitoring and analysing website and social media analytics.
• Ensuring consistent brand messaging and visual identity across all marketing materials.
• Managing the production of marketing assets.
• Coordinating the production and distribution of marketing resources.
• Working closely with the Engagement & Partnerships Lead and Subcontractor Lead.
• Leading the briefing and management of external agencies, designers and suppliers.
• Writing and distributing press releases and other media outputs.
• Tracking and analysing key performance indicators (KPIs).
• Generating regular reports on marketing performance.
• Utilising data to inform marketing strategies.
• Maintaining accurate records of activities and spend.
• Working closely with the delivery team to ensure alignment between marketing and service delivery.
• Collaborating with other departments and external agency partners.
• Staying up to date with the latest marketing trends and best practices.
• Contributing to the development of a positive and supportive team environment.
• Ensuring due consideration is given to our Safeguarding, Information Governance and Clinical Governance policies and procedures.

About you:

More than anything, we are looking for a team player who puts their heart into their work. We’ve got some core values that run through everything we do:

• Be the change: You like helping people.
• Be effective: You’re patient and can adapt under pressure.
• Be happy: You recognise the power of a smile.
• Be successful: You are motivated and driven.
• Be big-hearted: You want to make a difference.

Ultimately, we’re looking for a passionate, experienced Marketing Lead who is as comfortable working strategically as they are rolling up their sleeves and getting involved in the activation of our plans – and who can bring creative energy to their work.

Perks:

• Regular team events and activities.
• Flexible working.
• Tailored health and wellbeing support.
• Rewards portal offering discounts.
• Enhanced parental leave.
• 23 days holiday, increasing every year up to a maximum of 29 days (plus Bank Holidays!).
• A day on us to live by our values!

Contract: Part time, 22.5 hours per week, Permanent. Salary: £31,000 pro‑rata, rising to £33,000 pro‑rata per year.

Closing Date: The closing date for applications is 30 June 2026. Applicants will be contacted to outline the next stages of the process. Interviews are likely to take place early July.

Location: The role is home‑based but will require occasional travel to face-to-face meetings and attendance at key events. Please note, the successful applicant will be required to have the right to work in the UK.

We believe that every person has the right to thrive at work, which is why we are committed to equal employment opportunity and will not discriminate. Should you require any specific accommodations in the recruitment process please let us know in your application.