SEO Specialist - SMARTY in London

Location: Speechmark, London + Hybrid

Salary: Excellent basic salary plus bonus and benefits

Working Hours: Full Time, 37.5 hours per week (Mon‑Fri)

As an SEO Specialist at SMARTY, you’ll partner closely with the SEO/GEO Lead to elevate our organic visibility across both traditional search engines and fast‑emerging AI‑driven discovery channels. Your mission is to own and execute the content, technical, and optimisation roadmap for one or more product lines, ensuring our digital experiences are discoverable, compliant, technically robust, and continuously growing in visibility and traffic share.

Responsibilities

• SEO Execution – Deliver day‑to‑day optimisation across content, technical, on‑page and off‑page levers to boost organic visibility and traffic for your assigned areas.
• Performance Monitoring – Track daily search performance, keyword rankings, agentic visibility, CTRs and landing‑page metrics, highlighting opportunities or issues to the SEO/GEO Manager.
• Content Optimisation – Implement metadata updates, internal linking improvements and page‑experience enhancements aligned with the SEO roadmap.
• Technical SEO – Run technical checks across crawlability, indexation, schema markup, page speed and Core Web Vitals, collaborating with engineering and digital delivery teams to resolve issues.
• Cross‑Functional Collaboration – Lead the delivery of optimised content briefs and partner with copywriters, UX, brand and product teams to ensure SEO best practice is embedded throughout.

Qualifications

• SEO Experience – Hands‑on execution in SEO (agency or in‑house), ideally within telecoms, retail, travel, utilities or other fast‑moving, high‑competition sectors.
• Core SEO Expertise – Strong understanding of content optimisation, technical SEO, keyword research, schema markup and page‑experience fundamentals.
• Tool Proficiency – Confident using leading SEO and analytics platforms such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker and Adobe/GA.
• AI & Agentic Search Awareness – Understanding of emerging discovery channels including AI search engines, LLM‑driven answer engines and GEO‑style platforms.
• Data‑Driven Mindset – Comfortable interpreting performance data and translating insights into clear, actionable optimisation tasks.

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulator's standards. We recognise that every individual brings unique experiences. In collaboration with our Talent, Diversity & Inclusion teams and employee‑led DEI Networks, we are committed to providing reasonable adjustments to support a comfortable interview experience. Please contact our recruiter or email for guidance on accessibility requests. We use AI in various parts of our business to enhance innovation. While many candidates use AI tools to craft CVs or prepare for interviews, we value unique experiences and achievements. During the interview, we encourage you to rely on your own knowledge and skills to showcase authenticity.