At a Glance
- Tasks: Create and optimise PPC campaigns for exciting hotels, driving direct bookings.
- Company: Join three&six, a dynamic team in the hospitality marketing sector.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Work independently in a fast-paced environment with a focus on innovation.
- Why this job: Make a real impact in the travel industry while honing your digital marketing skills.
- Qualifications: 3-5 years of SEM experience, creativity, and strong communication skills.
The predicted salary is between 34650 - 42350 £ per year.
three&six are on the lookout for a PPC Manager to add to their expanding team.
Joining an established group of talented individuals, you'll work with some of the most exciting independent and branded hotels in the world.
Collaborating and executing on marketing strategies and together, your responsibilities will be to:
- Create, maintain, monitor and optimise SEM accounts to maximise direct bookings for hospitality clients.
- Provide assistance to the executive team with various tasks as requested.
- Review and report on the performance of the accounts including pay-per-click, commission and CPM models on Google Ads, Microsoft Ads, display networks, metasearch advertising, and other digital platforms.
- Maintain and optimize keyword lists and bids within monthly account budgets, ensuring the highest impression share available, alongside the best ROAS.
- Work alongside the client to maximise the performance of the account and share insights and advice related to key metrics, goals, and revenue.
- Collaborate with colleagues and partners providing complementary services including SEO, graphics and landing page optimization.
Direct and suggest improvements to creative copy and graphical ad templates.
- Keep pace with search engine and industry trends or developments and share best practices with our clients and publicly on our website and in our blog.
Requirements
- An outstanding ability to think creatively, identify and solve problems.
- Significant attention to detail and the ability to effectively manage priorities in a deadline-driven atmosphere.
- Excellent written and oral communication.
- Ability to learn new industries and business types quickly and apply this knowledge to digital marketing initiatives whilst achieving client goals.
- Self starter, able to work independently with high levels autonomy and responsibility.
- Exceptional analytical, organizational, project management and time management skills.
- Desired Experience/Qualities
- 3-5 years experience in SEM including Google and Microsoft Ads.
- Experience in travel or hospitality vertical is extremely desirable.
- Excellent time management and follow up skills.
- High level of Google Analytics 4 experience desirable, but not essential
- #J-18808-Ljbffr
PPC Manager employer: three&six
At three&six, we pride ourselves on being an exceptional employer, offering a vibrant work culture that fosters creativity and collaboration among talented individuals. Located in the heart of Manchester, our team enjoys unique opportunities for professional growth within the dynamic hospitality sector, alongside competitive benefits and a supportive environment that values innovation and teamwork.
StudySmarter Expert Advice🤫
We think this is how you could land PPC Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for three&six and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like three&six are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with three&six on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at three&six. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace PPC Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit three&six. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of three&six:Show us that you’ve done your homework! In your application, briefly mention what you admire about three&six’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at three&six
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at three&six will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At three&six, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
