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- Tasks: Lead marketing strategies and campaigns for a fast-growing B2B SaaS company.
- Company: Threecolts empowers ecommerce sellers with innovative tools to thrive in the digital marketplace.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact on product adoption and revenue while shaping the future of marketing.
- Qualifications: 10+ years in marketing, with 3+ years in growth roles at B2B SaaS or PLG startups.
- Other info: Join a passionate team and thrive in a fully remote, dynamic environment.
The predicted salary is between 43200 - 72000 ÂŁ per year.
Join to apply for the role at Threecolts. About Threecolts: Threecolts builds powerful tools that help ecommerce sellers thrive — from tactical arbitrage to smart repricing and everything in between. Our flagship suite, Seller 365, bundles the most trusted solutions for Amazon sellers and SMBs, helping them streamline operations, improve margins, and scale with confidence.
As we continue to grow, we’re looking for a Growth Marketing Lead to own and scale our marketing engine — with a sharp focus on PLG, experimentation, and conversion.
Location: Remote
Salary: $160,000 + Benefits
Role Overview: We’re seeking a strategic, hands-on VP of Growth Marketing to take full ownership of marketing at Threecolts. You will drive go-to-market strategies, growth campaigns, content, and performance marketing — directly impacting product adoption, revenue, and retention across Seller 365 and our broader suite of solutions. This is a high-impact leadership role where you’ll shape the next phase of growth for a fast-scaling B2B SaaS business while staying closely connected to execution and results.
Responsibilities:
- Own and lead the marketing function for Seller 365 and Threecolts' broader product portfolio, with a focus on product-led growth (PLG) and measurable outcomes.
- Design and execute end-to-end growth campaigns across SEO, paid media, email, and social, leveraging rapid experimentation and iteration.
- Develop and drive go-to-market strategies for new product launches, major feature releases, and growth initiatives.
- Build a growth engine around “marketable moments” — turning product updates, trends, and customer success into acquisition and retention drivers.
- Oversee and optimize the marketing tech stack, including tools like Google Analytics, HubSpot, Meta Ads Manager, and email automation platforms.
- Lead SEO and blog content strategy to drive organic traffic and authority, working with in-house and freelance writers.
- Own lifecycle marketing and all email communications, from cold outreach to nurture flows and reactivation campaigns.
- Manage landing page strategy and conversion rate optimization across our web properties.
- Collaborate closely with Product, Customer Support, and Community teams to amplify user-generated content and community-led growth.
- Define, track, and report on key performance metrics (CAC, LTV, funnel conversion, retention) — using insights to drive smarter decision-making.
- Build scalable marketing systems, processes, and infrastructure to support ongoing growth.
Requirements:
- 10+ years of marketing experience, with at least 3 years leading growth in a high-growth B2B SaaS or PLG-driven startup.
- Strong preference for experience marketing to Amazon sellers, ecommerce brands, or SMB audiences.
- Proven success driving growth through experimentation, rapid test/learn cycles, and data-driven iteration.
- Expertise across core growth channels: SEO, paid acquisition, email marketing, content, and social.
- Strategic thinker with deep understanding of B2B SaaS metrics (CAC, LTV, churn, funnel optimization) and customer journeys.
- Highly creative, with a sharp eye for messaging, positioning, and user psychology.
- Track record of building marketing campaigns and infrastructure from scratch — both strategy and hands-on execution.
- Strong cross-functional collaborator; comfortable leading initiatives across Product, Sales, and Customer Success.
- Thrives in a fast-paced, fully remote environment with high levels of autonomy and ownership.
Why Join Threecolts?
- Remote-first and fast-growing
- Trusted by thousands of Amazon and ecommerce sellers
- Opportunity to shape the marketing function from the ground up
- Work alongside passionate product, growth, and ops teams
- Real ownership, clear impact, and room to grow
VP Growth Marketing Lead employer: Threecolts
Contact Detail:
Threecolts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Growth Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing, especially around product-led growth (PLG). Understanding how to leverage PLG strategies will be crucial in demonstrating your fit for the VP Growth Marketing Lead role.
✨Tip Number 2
Network with professionals in the ecommerce and SaaS sectors, particularly those who have experience with Amazon sellers. Engaging with this community can provide insights and connections that may help you stand out during the application process.
✨Tip Number 3
Prepare to discuss specific growth campaigns you've led in the past, focusing on measurable outcomes. Be ready to share examples of how you've used data-driven decision-making to drive results, as this aligns closely with the responsibilities of the role.
✨Tip Number 4
Showcase your ability to collaborate across teams by highlighting any cross-functional projects you've been involved in. This role requires strong collaboration with Product, Sales, and Customer Success, so demonstrating your teamwork skills will be beneficial.
We think you need these skills to ace VP Growth Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in B2B SaaS or PLG-driven environments. Emphasise your achievements in driving growth through experimentation and data-driven strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ecommerce and how your background aligns with the responsibilities of the VP Growth Marketing Lead role. Mention specific campaigns or projects that demonstrate your ability to lead marketing functions effectively.
Showcase Relevant Metrics: When detailing your past roles, include key performance metrics that showcase your success in areas like customer acquisition cost (CAC), lifetime value (LTV), and conversion rates. This will help illustrate your impact on previous organisations.
Highlight Cross-Functional Collaboration: Since the role requires collaboration with various teams, mention any experience you have working closely with product, sales, or customer success teams. This will show your ability to thrive in a cross-functional environment.
How to prepare for a job interview at Threecolts
✨Understand the Company and Its Products
Before your interview, make sure you have a solid understanding of Threecolts and its flagship product, Seller 365. Familiarise yourself with how their tools help ecommerce sellers thrive, as this knowledge will demonstrate your genuine interest in the company and its mission.
✨Showcase Your Growth Marketing Experience
Prepare to discuss your previous experience in growth marketing, particularly in B2B SaaS or PLG-driven environments. Highlight specific campaigns you've led, focusing on measurable outcomes and how your strategies contributed to product adoption and revenue growth.
✨Emphasise Data-Driven Decision Making
Since the role requires a strong focus on metrics like CAC, LTV, and funnel conversion, be ready to share examples of how you've used data to inform your marketing strategies. Discuss any tools you've used, such as Google Analytics or HubSpot, to track performance and optimise campaigns.
✨Demonstrate Cross-Functional Collaboration Skills
As the VP Growth Marketing Lead, you'll need to work closely with various teams. Prepare examples of how you've successfully collaborated with Product, Sales, or Customer Success teams in the past. This will show that you can lead initiatives across different functions and drive results.
