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- Tasks: Lead marketing strategies and campaigns for a fast-growing B2B SaaS company.
- Company: Threecolts empowers ecommerce sellers with innovative tools to enhance their business operations.
- Benefits: Enjoy remote work flexibility, competitive salary, and opportunities for personal growth.
- Why this job: Make a real impact in a dynamic environment while shaping the future of marketing.
- Qualifications: 10+ years in marketing, with experience in B2B SaaS and a focus on growth.
- Other info: Join a passionate team dedicated to supporting Amazon and ecommerce sellers.
The predicted salary is between 48000 - 84000 ÂŁ per year.
Join to apply for the VP Growth Marketing Lead role at Threecolts. About Threecolts: Threecolts builds powerful tools that help ecommerce sellers thrive — from tactical arbitrage to smart repricing and everything in between. Our flagship suite, Seller 365, bundles the most trusted solutions for Amazon sellers and SMBs, helping them streamline operations, improve margins, and scale with confidence. As we continue to grow, we’re looking for a Growth Marketing Lead to own and scale our marketing engine — with a sharp focus on PLG, experimentation, and conversion.
Location: Remote
Salary: $160,000 + Benefits
Role Overview: We’re seeking a strategic, hands-on VP of Growth Marketing to take full ownership of marketing at Threecolts. You will drive go-to-market strategies, growth campaigns, content, and performance marketing — directly impacting product adoption, revenue, and retention across Seller 365 and our broader suite of solutions. This is a high-impact leadership role where you’ll shape the next phase of growth for a fast-scaling B2B SaaS business while staying closely connected to execution and results.
Responsibilities:
- Own and lead the marketing function for Seller 365 and Threecolts' broader product portfolio, with a focus on product-led growth (PLG) and measurable outcomes.
- Design and execute end-to-end growth campaigns across SEO, paid media, email, and social, leveraging rapid experimentation and iteration.
- Develop and drive go-to-market strategies for new product launches, major feature releases, and growth initiatives.
- Build a growth engine around “marketable moments” — turning product updates, trends, and customer success into acquisition and retention drivers.
- Oversee and optimize the marketing tech stack, including tools like Google Analytics, HubSpot, Meta Ads Manager, and email automation platforms.
- Lead SEO and blog content strategy to drive organic traffic and authority, working with in-house and freelance writers.
- Own lifecycle marketing and all email communications, from cold outreach to nurture flows and reactivation campaigns.
- Manage landing page strategy and conversion rate optimization across our web properties.
- Collaborate closely with Product, Customer Support, and Community teams to amplify user-generated content and community-led growth.
- Define, track, and report on key performance metrics (CAC, LTV, funnel conversion, retention) — using insights to drive smarter decision-making.
- Build scalable marketing systems, processes, and infrastructure to support ongoing growth.
Requirements:
- 10+ years of marketing experience, with at least 3 years leading growth in a high-growth B2B SaaS or PLG-driven startup.
- Strong preference for experience marketing to Amazon sellers, ecommerce brands, or SMB audiences.
- Proven success driving growth through experimentation, rapid test/learn cycles, and data-driven iteration.
- Expertise across core growth channels: SEO, paid acquisition, email marketing, content, and social.
- Strategic thinker with deep understanding of B2B SaaS metrics (CAC, LTV, churn, funnel optimization) and customer journeys.
- Highly creative, with a sharp eye for messaging, positioning, and user psychology.
- Track record of building marketing campaigns and infrastructure from scratch — both strategy and hands-on execution.
- Strong cross-functional collaborator; comfortable leading initiatives across Product, Sales, and Customer Success.
- Thrives in a fast-paced, fully remote environment with high levels of autonomy and ownership.
Why Join Threecolts?
- Remote-first and fast-growing
- Trusted by thousands of Amazon and ecommerce sellers
- Opportunity to shape the marketing function from the ground up
- Work alongside passionate product, growth, and ops teams
- Real ownership, clear impact, and room to grow
VP Growth Marketing Lead employer: Threecolts
Contact Detail:
Threecolts Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land VP Growth Marketing Lead
✨Tip Number 1
Familiarise yourself with the latest trends in B2B SaaS marketing, especially around product-led growth (PLG). Understanding how successful companies leverage PLG strategies can give you a competitive edge during discussions.
✨Tip Number 2
Network with professionals in the ecommerce and SaaS sectors. Engaging with others who have experience in marketing to Amazon sellers or SMBs can provide valuable insights and potentially lead to referrals.
✨Tip Number 3
Prepare to discuss specific growth campaigns you've led in the past. Be ready to share metrics and outcomes that demonstrate your ability to drive measurable results, as this role heavily focuses on performance marketing.
✨Tip Number 4
Showcase your creativity by thinking of innovative marketing strategies tailored for Threecolts' products. Presenting fresh ideas during your interview can highlight your strategic thinking and fit for the role.
We think you need these skills to ace VP Growth Marketing Lead
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in growth marketing, particularly in B2B SaaS or PLG-driven environments. Emphasise your achievements in driving growth through experimentation and data-driven strategies.
Craft a Compelling Cover Letter: In your cover letter, express your passion for ecommerce and how your background aligns with the role at Threecolts. Mention specific campaigns or projects you've led that demonstrate your ability to drive measurable outcomes.
Showcase Relevant Skills: Highlight your expertise in key growth channels such as SEO, paid media, and email marketing. Provide examples of how you've successfully used these channels to achieve business goals.
Demonstrate Strategic Thinking: Use your application to illustrate your strategic mindset. Discuss how you would approach go-to-market strategies and growth initiatives for new product launches, showcasing your understanding of B2B SaaS metrics.
How to prepare for a job interview at Threecolts
✨Understand the Company and Its Products
Before your interview, make sure you have a solid understanding of Threecolts and its flagship product, Seller 365. Familiarise yourself with how their tools help ecommerce sellers and be ready to discuss how your experience aligns with their mission.
✨Showcase Your Growth Marketing Expertise
Prepare to discuss specific examples from your past roles where you've successfully driven growth in a B2B SaaS environment. Highlight your experience with product-led growth strategies and how you've used experimentation to achieve measurable outcomes.
✨Demonstrate Cross-Functional Collaboration Skills
Since this role requires collaboration with various teams, be ready to share examples of how you've worked effectively with Product, Sales, and Customer Success teams in the past. Emphasise your ability to lead initiatives that require input from multiple stakeholders.
✨Prepare for Metrics-Driven Discussions
Familiarise yourself with key performance metrics relevant to the role, such as CAC, LTV, and funnel conversion rates. Be prepared to discuss how you've tracked and reported on these metrics in previous positions and how they informed your marketing strategies.
