Customer Campaign Analyst in Reading

Were looking for a highly motivated and data-driven Customer Campaign Analyst to join our Customer Value Management (CVM) team. This is a pivotal role in driving value from our customer base through targeted data-led marketing campaigns. Working in an agile delivery model you’ll support the Senior Manager in delivering accurate campaign performance reporting deep-dive analysis and tracking the value generated by our CVM initiatives.

You’ll play a key role in ensuring our campaign strategies are insight-led, continuously optimized and aligned with our broader business goals.

Key Responsibilities

• Campaign Reporting & Analysis – Own and maintain campaign reporting and insights for the Broadband and PAYG squads including regular performance updates and in-depth post-campaign analysis.
• Dashboard Management & Automation – Maintain and enhance self-serve Tableau dashboards for X‑Sell and PAYG campaigns. Manage a Python‑based automation process that updates dashboards and saves 3 hours of manual work monthly.
• Strategic Test & Learn – Identify and recommend test‑and‑learn opportunities (e.g. new offers, channels or copy) backed by data. Support the design and analysis of robust testing frameworks including A/B tests.
• AEP Campaign Reporting – Contribute to the development of a new suite of Tableau dashboards to support reporting on our AEP journey‑based campaign approach.
• Data Quality & Integrity – Monitor live campaigns to ensure data volumes and delivery labels are accurate. Proactively raise and manage any data quality or campaign build issues.
• Customer Segmentation & Control Groups – Input segment codes into campaign briefs to enable detailed analysis. Advise on control group strategies to ensure statistically valid results.
• Cross‑Functional Collaboration – Build strong relationships with teams such as Digital to encourage knowledge sharing and reduce siloed working. Lead regular performance calls with squads to review results and share insights.
• Insight Library Management – Own and maintain the CVM Insights Library ensuring historical post‑campaign analysis is well‑organised and accessible to inform future planning.

Qualifications

• CRM / CVM Expertise: Proven experience in customer marketing analysis within a B2C environment with a strong understanding of CRM and CVM principles.
• Technical Proficiency: Skilled in SQL, R or Python for data querying and experienced with reporting tools such as Tableau or Power BI.
• Analytical Rigor: Capable of designing and evaluating statistically sound testing frameworks including A/B tests to drive campaign effectiveness.
• Insight Translation: Adept at turning complex data analysis into clear actionable business recommendations that influence strategy.
• Learning Mindset: Naturally curious and proactive with a passion for data and a commitment to evolving technical skills through continuous learning.

Worried that you don’t meet all the desired criteria exactly?

We know that everyone is unique with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description or you require a more flexible working pattern we encourage you to apply as you may be the right candidate for this role or another role and our recruitment team can help you see how your skills fit in.

We believe everyone should have the opportunity to interview for a role that matches their collaboration with our Talent Diversity & Inclusion teams and our employee‑led DEI Networks. We identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey (for example extended time or breaks in between online assessments, a sign language interpreter or assistive technology) please contact your recruiter directly or email for guidance.

Additional Information

What we offer

We care about our people’s success by offering great pay, bonuses up to 28 days off plus bank holidays and paid personal days for moments that truly matter (pro‑rata). You can personalise our benefits for you and your family like discount vouchers, a pension plan and loads more. We help with your career through our amazing learning & development tools.

Need to know

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks including criminal (DBS) and financial checks to meet the regulators standards.

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Remote Work : No

Employment Type : Full‑time

Key Skills HR & Payroll, Instrument, Corporate Sales, Corporate Risk Management, Administrative Services, Database Administration

Experience : years

Vacancy : 1