SEO Specialist - SMARTY in London

Salary: Excellent basic salary plus bonus and benefits

Working Hours: Full time 37.5 hours per week – Monday to Friday

We’re creating something special. We are joining forces to create the biggest mobile network provider in the UK. Through our collective strengths and talents, we will transform customers’ experience and create a best‑in‑class network for coverage, connectivity, and reliability, delivering greater value and more choice for the nation than ever before.

Ready to help a bold digital brand win in the new era of search? This role partners closely with the SEO/GEO Lead to elevate SMARTY’s organic visibility across both traditional search engines and fast‑emerging AI‑driven agentic discovery channels. As an SEO Specialist, you’ll own and execute the content, technical, and optimisation roadmap for one or more product lines. Your mission is simple: ensure our digital experiences are discoverable, compliant, technically robust, and constantly growing in visibility and traffic share. You’ll shape how people find and engage with SMARTY — and you’ll do it at the cutting edge of where SEO is heading next.

What you’ll do:

• SEO Execution – Deliver day‑to‑day optimisation across content, technical, on‑page and off‑page levers to boost organic visibility and traffic for your assigned areas.
• Performance Monitoring – Track daily search performance, keyword rankings, agentic visibility, CTRs and landing‑page metrics, highlighting opportunities or issues to the SEO/GEO Manager.
• Content Optimisation – Implement metadata updates, internal linking improvements and page‑experience enhancements aligned with the SEO roadmap.
• Technical SEO – Run technical checks across crawlability, indexation, schema markup, page speed and Core Web Vitals, collaborating with engineering and digital delivery teams to resolve issues.
• Cross‑Functional Collaboration – Lead the delivery of optimised content briefs and partner with copywriters, UX, brand and product teams to ensure SEO best practice is embedded throughout.

Qualifications:

• SEO Experience – Hands‑on execution in SEO (agency or in‑house), ideally within telecoms, retail, travel, utilities or other fast‑moving, high‑competition sectors.
• Core SEO Expertise – Strong understanding of content optimisation, technical SEO, keyword research, schema markup and page‑experience fundamentals.
• Tool Proficiency – Confident using leading SEO and analytics platforms such as Google Search Console, SEMrush, Ahrefs, Screaming Frog, Looker and Adobe/GA.
• AI & Agentic Search Awareness – Understanding of emerging discovery channels including AI search engines, LLM‑driven answer engines and GEO‑style platforms.
• Data‑Driven Mindset – Comfortable interpreting performance data and translating insights into clear, actionable optimisation tasks.

Worried that you don’t meet all the desired criteria exactly? We know that everyone is unique, with multiple aspects to their identity and different experiences behind them. We are passionate about Inclusion for All and creating a workplace where everyone can thrive, whatever their personal or professional background. If you’re excited about this role but your experience doesn’t align exactly with every part of the job description, we encourage you to apply as you may be the right candidate for this role or another role, and our recruitment team can help you see how your skills fit in.

Additional Information:

• We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulator’s standards.
• We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee‑led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email for guidance.