Copywriter in London

SMARTY exists to take the ‘malarkey’ out of mobile. No smoke. No mirrors. No spin. Just clear, transparent, and flexible connectivity – all at a fair price. We’re the network that gives people the upper hand when many others don’t.

As a result, when it comes to copy, we’re a brand that gets to the point and cuts out complexity for customers, with a sprinkling of mischief thrown in for good measure. This year, we’re tightening up our tone of voice across touchpoints and landing SMARTY’s tone consistently. We’re looking for a discerning, creative wordsmith to help us do it.

We have built something special at VodafoneThree: an in‑house agency that is re‑energising the brand and is taking our marketing effort to new heights. A strong creative in‑house team is pivotal to this. We are seeking a talented Creative Copywriter to join our in‑house agency and play a crucial role in developing and maintaining our brand identity. The ideal candidate is a wordsmith who can craft engaging and persuasive content across various channels to help realise our creative ambitions for the brand.

As part of our in‑house creative team, you'll have the opportunity to shape and amplify our brand voice, creating compelling content that resonates with our diverse audience. This role will work within the wider agency creative team, reporting into a Senior Creative, and generating and developing ideas to the exacting standards of our Executive Creative Director. Success will be an extension of the IHA’s remit over time, taking on higher profile briefs as we prove our capability to the business. The right candidate will be up for that challenge and will give as much love to digital retail promotions and always‑on social content as to above the line advertising.

What you’ll do

• Create the conditions for success of the in‑house agency by contributing to the delivery of our creative ambitions for the brand.
• Work in line with the In‑House Agency’s plan, using your creative knowledge, experience and strengths to help bring this to life.
• Engage positively at all times by sharing ideas, contributing energy, and helping to create a supportive team environment where talented people can do their best work.
• Deliver high‑quality creative work by developing and shaping fresh ideas that meet agreed standards across creative, design and production for all channels and asset types.
• Approach each brief as an opportunity, while working within agreed timelines and budgets and, where relevant, alongside ideas from external agency partners.
• Clearly explain how the work supports and strengthens the brand for current and potential customers.
• Present work with confidence and clarity, and take ownership of agreed deliverables and deadlines.
• Work collaboratively with others across the In‑House Agency, internal stakeholders and external partners.
• Build positive and respectful relationships, valuing the contribution of different disciplines and perspectives.
• Maintain effective working relationships with marketing and other teams that brief the IHA.
• Be open to direction and feedback, while also constructively sharing ideas and viewpoints.
• Communicate clearly and openly to ensure needs and expectations are well understood.
• Contribute to the efficient and effective running of the In‑House Agency by supporting agreed ways of working and making good use of systems, tools and processes.
• Work in a considered and organised way, showing respect for timelines, budgets and other requirements within each brief, and for the contribution of all roles within the IHA.

Qualifications

• Demonstrated experience working as a Creative Copywriter within advertising, marketing or a related field, delivering thoughtful and effective creative work.
• Experience contributing positively within a fast‑paced, collaborative creative environment, producing high‑quality work across brand activity, marketing communications, retail environments, packaging, UX and digital content.
• A strong and varied portfolio that showcases a wide range of writing styles, with clear examples of effective, well‑executed campaigns.
• A clear understanding of brand development and storytelling, with the ability to apply these consistently and thoughtfully across different platforms and audiences.
• Confidence using Microsoft Office, Adobe Creative Suite and other relevant tools to support creative development and delivery.
• Strong communication and interpersonal skills, enabling open, respectful collaboration with colleagues, stakeholders and partners.

We are regulated by the Financial Conduct Authority and all offers of employment for this role are subject to background checks, including criminal (DBS) and financial checks to meet the regulators standards.

We believe everyone should have the opportunity to interview for a role that matches their skills. In collaboration with our Talent, Diversity & Inclusion teams and our employee‑led DEI Networks, we identified a range of reasonable adjustments to help you feel comfortable and perform at your best self during the interview process. If you require any reasonable adjustments or have an accessibility request as part of your recruitment journey, for example, extended time or breaks in between online assessments, a sign language interpreter, or assistive technology, please contact your recruiter directly or email for guidance.