At a Glance
- Tasks: Drive paid media and audience growth for 4-5 artists using innovative strategies.
- Company: Dynamic music marketing agency with a passion for creativity.
- Benefits: Flexible hours, competitive pay, and opportunities to work with top artists.
- Other info: Fast-paced environment with room for creativity and career advancement.
- Why this job: Make an impact in the music industry while honing your digital marketing skills.
- Qualifications: Experience with Meta ads, CRM management, and influencer marketing.
The predicted salary is between 35000 - 45000 € per year.
Role Overview: Drive paid media, audience growth, and fan data strategy across a roster of 4-5 artists. Hands-on role owning the full paid funnel, CRM, and tracking infrastructure. Turn ad spend and first-party data into streams, ticket sales, merch, and fan growth.
Responsibilities
- Paid Media: Build, launch, and optimise Meta ad campaigns across the roster. Run A/B tests on creative, audiences, and copy. Allocate budgets and hit ROAS, CPA, and CPM targets. Extend into TikTok, YouTube, and Google where needed.
- Influencer Activation: Manage influencer and micro-influencer spend across campaigns. Source, brief, and negotiate with creators. Track performance, attribution, and ROI on influencer-led activity.
- Audience & CRM: Own CRM and fan database for every artist. Segment audiences and build custom/lookalike pools. Run email, SMS, and direct-to-fan sends across release cycles. Grow first-party data through capture strategies.
- Tracking: Implement and maintain pixels, CAPI, server-side tracking, and UTMs. Ensure clean attribution across Meta, TikTok, Google, DSPs, and ticketing. Troubleshoot tracking and data issues.
- Strategy & Reporting: Align paid and CRM strategy to each artist's release and tour calendar. Work with managers, creatives, and finance teams. Deliver weekly performance reports per artist. Own spend vs. budget.
Ideal Platform Experience
- Meta Business Suite
- Laylo
- Co-brand
- Open Stage
- Klaviyo or equivalent CRM
Requirements
- Proven Meta ads experience scaling and optimisation.
- Strong CRM and database management.
- Fluent in pixel and attribution setup.
- Experience managing influencer and micro-influencer budgets.
- Able to manage multiple artists at once.
- Music or entertainment background preferred.
- The ability to build a bespoke CRM is a strong advantage.
- Fluent in Vibe coding and using AI tools as part of daily workflow.
Media Buyer employer: Three Six Zero
As a Media Buyer at our dynamic company, you will thrive in a vibrant work culture that champions creativity and innovation within the music and entertainment industry. We offer competitive benefits, including professional development opportunities and a collaborative environment that encourages personal growth and teamwork. Located in a bustling creative hub, you'll have the unique advantage of working alongside passionate artists and industry leaders, making a meaningful impact on their success.
StudySmarter Expert Advice🤫
We think this is how you could land Media Buyer
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow marketers. You never know who might have the inside scoop on a job opportunity.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best ad campaigns and results. This will give potential employers a taste of what you can do and set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Apply through our website! We’ve got some fantastic opportunities waiting for you. Make sure to check it out and submit your application – we’d love to see what you can bring to the table!
We think you need these skills to ace Media Buyer
Some tips for your application 🫡
Show Your Passion for Music:When you're writing your application, let your love for music and the entertainment industry shine through. We want to see how your passion aligns with our mission at StudySmarter and the artists you'll be working with.
Be Specific About Your Experience:Make sure to highlight your proven experience with Meta ads and CRM management. We’re looking for concrete examples of how you've scaled campaigns and managed budgets, so don’t hold back on the details!
Tailor Your Application:Take a moment to customise your application for this role. Mention specific tools and strategies you’ve used that relate to the job description. This shows us you’ve done your homework and are genuinely interested in the position.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it makes the process smoother for everyone involved!
How to prepare for a job interview at Three Six Zero
✨Know Your Platforms
Make sure you’re well-versed in Meta Business Suite, TikTok, and Google Ads. Familiarise yourself with their features and how they can be leveraged for audience growth and performance marketing. Being able to discuss specific campaigns you've run on these platforms will show your hands-on experience.
✨Showcase Your Data Skills
Be prepared to talk about your experience with CRM systems and data management. Highlight any strategies you've used to segment audiences or grow first-party data. Discussing your familiarity with tracking pixels and attribution will demonstrate your technical prowess.
✨Influencer Insights
Since influencer activation is key, come ready with examples of how you've managed influencer budgets and tracked ROI. Share any creative ways you've sourced and negotiated with influencers, as this will show your ability to drive results through collaboration.
✨Align with Artist Strategy
Understand the importance of aligning paid media and CRM strategies with an artist's release and tour calendar. Be ready to discuss how you would approach this alignment and provide examples from your past experiences that illustrate your strategic thinking.
