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- Tasks: Lead marketing campaigns for a key artist, driving innovative strategies and partnerships.
- Company: Three Six Zero is a dynamic music agency focused on electronic and dance music.
- Benefits: Enjoy a creative work environment with opportunities for growth and collaboration.
- Why this job: Join a passionate team and shape the future of an artist's career in the vibrant music industry.
- Qualifications: 5-7 years in music marketing, strong social media skills, and a love for electronic music.
- Other info: This role is based in London and offers a chance to work with top-tier artists.
The predicted salary is between 43200 - 72000 £ per year.
Three Six Zero is seeking an experienced, London-based Marketing Director to lead the development and execution of marketing campaigns for a key artist on our roster. The ideal candidate will have a strong background in electronic/dance music and a proven track record of delivering impactful album campaigns. Prior experience working on high-performing or chart-topping releases is highly preferred.
RESPONSIBILITIES:
- Lead the global marketing vision and long-term release strategy across all frontline and catalog priorities, ensuring alignment with the artist’s brand and commercial goals.
- Spearhead strategic partnerships, sponsorships, and brand integrations to amplify marketing reach.
- Oversee social media campaigns and strategies that resonate within the music sphere and relevant digital spaces.
- Drive innovative storytelling and audience development strategies to enhance artist narratives and visibility across platforms.
- Manage external teams of creatives, social media managers, and a variety of vendors and third-party agencies.
- Maintain strong relationships with external partners including DSPs, social platforms, brands, influencer and ad agencies to help grow the artist’s career.
- Collaborate with DSPs to secure editorial, platform support, and release timelines.
- Analyze performance metrics across campaigns, creating actionable insights to inform future strategies and quarterly reporting to senior leadership.
- Manage and allocate annual marketing budgets; ensure campaign spending is efficient, strategic, and ROI-driven.
- Analyze and communicate competition strategies as well as digital marketing trends.
- Act as a key thought leader within the wider team, contributing to high-level discussions on innovation, technology integration, and market trends.
- General problem solving for international affiliates for all aspects of releases entailing communication with legal, supply chain, digital, sales, licensing, etc.
QUALIFICATIONS:
- 5-7 years of marketing experience in the music industry.
- Passionate music fan with vast knowledge of the digital and social landscape.
- Deep understanding of music streaming platforms (Spotify, Apple Music, YouTube, Amazon Music, Deezer, Pandora, etc.).
- Established network of relevant contacts within the music and cultural digital communities.
- Knowledgeable in best practices of campaign development to optimize efficiency and quality of campaigns across all channels (email, web, social).
- Social media savvy with demonstrated knowledge of and professional experience with social platforms such as TikTok, Instagram, Facebook, YouTube, X, Discord, etc.
- Experience in social media content deployment, including copy writing/editing, image editing/optimizing and scheduling/optimizing posts for best performance.
- Creative self-starter with the ability to multi-task and thrive in a fast-paced environment.
- Outstanding attention to organization and detail.
- Strong interpersonal skills as well as excellent written and verbal communication skills.
Marketing Director employer: Three Six Zero
Contact Detail:
Three Six Zero Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Director
✨Tip Number 1
Network within the electronic/dance music scene. Attend industry events, festivals, and showcases to meet key players and build relationships that could lead to opportunities at Three Six Zero.
✨Tip Number 2
Stay updated on the latest trends in digital marketing and social media strategies specific to the music industry. This knowledge will help you demonstrate your expertise during interviews and discussions.
✨Tip Number 3
Showcase your understanding of successful album campaigns by preparing case studies or examples from your past work. Be ready to discuss how you can apply these insights to enhance the artist's visibility at Three Six Zero.
✨Tip Number 4
Familiarise yourself with the artists on Three Six Zero's roster. Understanding their brand and previous marketing efforts will allow you to tailor your approach and show genuine interest in the role.
We think you need these skills to ace Marketing Director
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in the music industry, particularly in electronic/dance music. Emphasise any successful marketing campaigns you've led, especially those that resulted in high-performing or chart-topping releases.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for music and your understanding of the digital landscape. Mention specific examples of how you've driven innovative marketing strategies and partnerships in previous roles.
Showcase Your Network: In your application, highlight your established network within the music and cultural digital communities. This could include relationships with DSPs, brands, and influencers that could benefit the artist's career.
Demonstrate Analytical Skills: Include examples of how you've used performance metrics to inform marketing strategies in the past. Show that you can analyse data and create actionable insights to improve future campaigns.
How to prepare for a job interview at Three Six Zero
✨Showcase Your Music Industry Knowledge
Make sure to demonstrate your deep understanding of the electronic/dance music scene during the interview. Discuss specific campaigns you've worked on and how they align with the trends in the industry, especially focusing on high-performing releases.
✨Highlight Your Strategic Thinking
Prepare to discuss your approach to developing long-term marketing strategies. Be ready to share examples of how you've successfully aligned marketing efforts with an artist's brand and commercial goals in previous roles.
✨Emphasise Your Social Media Savvy
Given the importance of social media in this role, come prepared with examples of successful campaigns you've led across platforms like TikTok, Instagram, and YouTube. Highlight your experience in content creation and audience engagement.
✨Demonstrate Your Analytical Skills
Be ready to talk about how you've used performance metrics to inform future marketing strategies. Discuss specific tools or methods you've employed to analyse campaign success and how those insights have shaped your decision-making.
