At a Glance
- Tasks: Drive paid media and audience growth for 4-5 artists using innovative strategies.
- Company: Dynamic music marketing agency focused on artist development.
- Benefits: Competitive pay, flexible hours, and opportunities to work with top artists.
- Other info: Fast-paced environment with room for creativity and career advancement.
- Why this job: Join a creative team and make a real impact in the music industry.
- Qualifications: Experience with Meta ads, CRM management, and influencer marketing.
The predicted salary is between 35000 - 45000 € per year.
Role Overview: Drive paid media, audience growth, and fan data strategy across a roster of 4-5 artists. Hands-on role owning the full paid funnel, CRM, and tracking infrastructure. Turn ad spend and first-party data into streams, ticket sales, merch, and fan growth.
Responsibilities
- Paid Media: Build, launch, and optimise Meta ad campaigns across the roster. Run A/B tests on creative, audiences, and copy. Allocate budgets and hit ROAS, CPA, and CPM targets. Extend into TikTok, YouTube, and Google where needed.
- Influencer Activation: Manage influencer and micro-influencer spend across campaigns. Source, brief, and negotiate with creators. Track performance, attribution, and ROI on influencer-led activity.
- Audience & CRM: Own CRM and fan database for every artist. Segment audiences and build custom/lookalike pools. Run email, SMS, and direct-to-fan sends across release cycles. Grow first-party data through capture strategies.
- Tracking: Implement and maintain pixels, CAPI, server-side tracking, and UTMs. Ensure clean attribution across Meta, TikTok, Google, DSPs, and ticketing. Troubleshoot tracking and data issues.
- Strategy & Reporting: Align paid and CRM strategy to each artist's release and tour calendar. Work with managers, creatives, and finance teams. Deliver weekly performance reports per artist. Own spend vs. budget.
Requirements:
- Proven Meta ads experience scaling and optimisation.
- Strong CRM and database management.
- Fluent in pixel and attribution setup.
- Experience managing influencer and micro-influencer budgets.
- Able to manage multiple artists at once.
- Music or entertainment background preferred.
- The ability to build a bespoke CRM is a strong advantage.
- Fluent in Vibe coding and using AI tools as part of daily workflow.
Media Buyer in London employer: Three Six Zero
As a Media Buyer at our company, you will thrive in a dynamic and creative environment that champions innovation and collaboration. We offer competitive benefits, a supportive work culture that values your contributions, and ample opportunities for professional growth within the vibrant music and entertainment industry. Join us in a location that pulses with artistic energy, where your efforts directly impact the success of talented artists and their fan engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Media Buyer in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with fellow marketers. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best campaigns, A/B tests, and any impressive results you've achieved. This will help you stand out when chatting with potential employers.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out to companies you admire, like us at StudySmarter, and express your interest in working with them. Sometimes, opportunities are created rather than found!
✨Tip Number 4
Prepare for interviews by researching the company and its artists. Understand their marketing strategies and come ready with ideas on how you could enhance their paid media efforts. Show them you’re the perfect fit!
We think you need these skills to ace Media Buyer in London
Some tips for your application 🫡
Show Off Your Skills:Make sure to highlight your experience with Meta ads and CRM management in your application. We want to see how you've scaled campaigns and managed budgets, so don’t hold back on the details!
Tailor Your Application:Customise your CV and cover letter to reflect the job description. Use keywords from the listing, like 'audience growth' and 'influencer activation', to show us you’re a perfect fit for the role.
Be Data-Driven:Since this role is all about turning data into results, include specific metrics or achievements in your application. Show us how you’ve hit targets like ROAS or CPA in past roles – numbers speak volumes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, it’s super easy!
How to prepare for a job interview at Three Six Zero
✨Know Your Platforms
Make sure you’re well-versed in Meta Business Suite, TikTok, YouTube, and Google. Familiarise yourself with their ad features and how to optimise campaigns on each platform. This will show that you’re not just a one-trick pony and can adapt your strategies across different channels.
✨Showcase Your Data Skills
Be prepared to discuss your experience with CRM and database management. Bring examples of how you've segmented audiences or built custom pools. Highlight any specific tools you've used, like Klaviyo, and how they’ve helped you grow first-party data.
✨Influencer Strategy Insights
Have a few case studies ready where you successfully managed influencer budgets. Talk about how you sourced and negotiated with creators, and the results you achieved. This will demonstrate your ability to drive ROI through influencer-led activities.
✨Prepare for Technical Questions
Brush up on your knowledge of tracking pixels, CAPI, and server-side tracking. Be ready to troubleshoot common issues and explain how you ensure clean attribution across various platforms. This technical know-how is crucial for the role and will set you apart from other candidates.
