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- Tasks: Own product positioning and messaging, driving demand through clear communication.
- Company: Join ThreatAware, a leader in cybersecurity solutions with innovative AI-powered tools.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic team environment focused on innovation and collaboration.
- Why this job: Make a real impact in cybersecurity by shaping how we communicate our value.
- Qualifications: 5+ years in B2B SaaS product marketing, ideally in cybersecurity.
The predicted salary is between 60000 - 80000 £ per year.
About the role
ThreatAware solves a problem security teams feel every day. The Product Marketing Manager's job is to make sure the right people understand how it solves their problem and can make the case for it internally. You'll own how ThreatAware is positioned and messaged, and you'll drive demand by communicating clearly how the product drives business value. Working closely with Sales, Product, and the GMMs, you'll make sure the story that gets told in marketing is the one that wins deals.
Why ThreatAware?
ThreatAware gives security teams a single source of truth for every device and tool in their organisation. We deploy in under 30 minutes, with 150+ integrations and no agents required. On average, we reveal that 10% of devices on a network go completely undetected and 30% of security controls are missing or silently failing. Now we're building something bigger. In February 2026, we raised $25M from One Peak, now we're scaling our North American operations and launching our AI-powered security workspace, giving security teams the freedom to build exactly the tools and automations they need, powered by six years of the most accurate cyber asset data in the market.
What you'll do
- Define and own positioning and messaging for ThreatAware key products
- Develop ICP definitions, detailed buyer personas, and sharp competitive battlecards that Sales reaches for instinctively
- Build and maintain a sales enablement library that people actually use: decks, one-pagers, objection guides, and talk tracks
- Create and commission content in close collaboration with the Marketing Lead, balancing what you write yourself with what you direct others to produce
- Lead ThreatAware's Generative Engine Optimisation strategy — ensuring we are cited, referenced, and positioned correctly in AI-generated search results as that channel continues to grow
What we're looking for
- 5+ years in product marketing in B2B SaaS, ideally in cybersecurity or infrastructure
- You've built enablement materials that Sales actually reaches for. You know the difference between a deck that sits in a folder and one that closes deals
- You're intellectually curious in a genuine way. You want to understand the product deeply enough to explain it to anyone — from a CISO to a CFO — not just describe its features
- You write well and commission well, and you know which situation calls for which. You're as comfortable with a blank page as you are with a brief
- You think in narratives, not just messaging frameworks. You understand that the story ThreatAware tells has to work in a cold email, on a stage, and in a boardroom — and you build for all three
Product Marketing Manager in London employer: ThreatAware
Contact Detail:
ThreatAware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the cybersecurity and product marketing space. Attend industry events, webinars, or even local meetups. You never know who might have the inside scoop on job openings or can refer you to someone at ThreatAware.
✨Tip Number 2
Show off your storytelling skills! When you get the chance to chat with potential employers, make sure to weave in how you can help them position and message their products effectively. Share examples of how you've driven demand in the past — it’ll show you understand the role and can hit the ground running.
✨Tip Number 3
Don’t just apply — engage! If you’re keen on a role at ThreatAware, reach out directly through our website. Tailor your message to highlight how your experience aligns with their needs, especially around building sales enablement materials and understanding buyer personas.
✨Tip Number 4
Prepare for interviews by diving deep into ThreatAware’s products and market positioning. Understand their unique selling points and be ready to discuss how you would enhance their messaging and drive demand. This shows you’re not just interested in any job, but specifically in making an impact at ThreatAware.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Understanding of the Role: Make sure to highlight your understanding of how the Product Marketing Manager role fits into the bigger picture at ThreatAware. We want to see that you get what we do and how you can help communicate our value to security teams.
Tailor Your Application: Don’t just send a generic application! We love it when candidates tailor their CVs and cover letters to reflect the specific skills and experiences that match our job description. Show us why you’re the perfect fit for this role!
Demonstrate Your Writing Skills: Since writing is a big part of this role, make sure your application is clear, concise, and free of typos. We want to see your ability to communicate effectively right from the start, so let your writing shine!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of applications and ensures you’re considered for the role you’re excited about!
How to prepare for a job interview at ThreatAware
✨Know Your Product Inside Out
Make sure you understand ThreatAware's product and its unique selling points. Be ready to explain how it solves security challenges and drives business value. This will help you connect with the interviewers and demonstrate your genuine interest in the role.
✨Craft Compelling Narratives
Prepare to discuss how you would position and message ThreatAware's products. Think about the different audiences you'll be addressing, from CISOs to CFOs, and be ready to share examples of how you've tailored messaging in the past to resonate with various stakeholders.
✨Showcase Your Sales Enablement Skills
Bring examples of sales enablement materials you've created that have actually been used by sales teams. Highlight how these materials helped close deals and improved communication between marketing and sales. This will show that you understand what works in a real-world setting.
✨Demonstrate Intellectual Curiosity
Be prepared to discuss how you've approached learning about complex products in the past. Share instances where your curiosity led to deeper insights that benefited your marketing strategies. This will illustrate your commitment to understanding the product thoroughly.