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For Companies At a Glance
- Tasks: Build and scale the Labs acquisition funnel from scratch, driving user activation and community growth.
- Company: Join ThreatAware, a cutting-edge security company revolutionising cyber asset management.
- Benefits: Competitive salary, flexible work environment, and opportunities for professional growth.
- Other info: Exciting opportunity to create processes and playbooks from the ground up.
- Why this job: Be at the forefront of launching an AI-powered product and make a real impact.
- Qualifications: Experience in PLG or product-led demand generation with a passion for community building.
The predicted salary is between 60000 - 80000 £ per year.
About the role
ThreatAware is launching a new AI-powered product, and this role sits at the heart of it. As Growth Marketing Manager for Labs, you'll be in from day one — building the demand and activation engine that takes early users all the way to paying customers. This is a PLG-first role, which means you own the full journey outside the product: acquisition, onboarding communications, and the community that grows up around Labs. If you've ever wanted to build something from scratch and see it scale, this is that opportunity.
Why ThreatAware?
ThreatAware gives security teams a single source of truth for every device and tool in their organisation. We deploy in under 30 minutes, with 150+ integrations and no agents required. On average, we reveal that 10% of devices on a network go completely undetected and 30% of security controls are missing or silently failing. Now we're building something bigger. In February 2026, we raised $25M from One Peak, now we're scaling our North American operations and launching our AI-powered security workspace, giving security teams the freedom to build exactly the tools and automations they need, powered by six years of the most accurate cyber asset data in the market.
What you'll do
- Build the Labs acquisition funnel from scratch — paid, organic, and community
- Own in-product and lifecycle communications that drive activation and free-to-paid conversion
- Define and track Labs-specific metrics: activation rate, time-to-value, conversion
- Build and grow the Labs user community across LinkedIn and relevant channels
- Coordinate with the Core GMM on accounts where Labs and Core overlap
- Work with Product and Engineering on the out-of-product journey and onboarding flow
What we're looking for
- Experience in PLG, self-serve SaaS, or product-led demand generation
- You understand activation, not just acquisition. You know the difference between a user who signed up and one who actually got value and you obsess over the latter
- You're comfortable building from zero. Blank-page processes, first-draft playbooks, and programmes with no precedent don't faze you, they excite you
- You bring data and instinct in equal measure: rigorous enough to track what's working, creative enough to tell a story that makes people care
- You're a natural community builder; you understand that in PLG, your users are often your best growth channel
Growth Marketing Manager - Labs in London employer: ThreatAware
Contact Detail:
ThreatAware Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Growth Marketing Manager - Labs in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and join relevant online communities. The more connections you make, the better your chances of landing that Growth Marketing Manager role.
✨Tip Number 2
Show off your skills! Create a personal project or case study that highlights your experience with PLG and community building. This will not only demonstrate your expertise but also give you something tangible to discuss during interviews.
✨Tip Number 3
Prepare for interviews by understanding ThreatAware's mission and products inside out. Be ready to discuss how you can build the Labs acquisition funnel and drive activation. Tailor your answers to show you’re the perfect fit for their vision.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the team at ThreatAware.
We think you need these skills to ace Growth Marketing Manager - Labs in London
Some tips for your application 🫡
Show Your Passion for PLG: When you're writing your application, let your enthusiasm for product-led growth shine through. Share specific examples of how you've driven user activation and community engagement in previous roles. We want to see that you get what makes users tick!
Be Data-Driven: Make sure to highlight your experience with metrics and analytics. Talk about how you've tracked activation rates or conversion metrics in the past. We love candidates who can blend data with creativity, so don’t hold back on those numbers!
Embrace the Blank Page: This role is all about building from scratch, so don’t shy away from sharing your experiences with creating processes or playbooks from the ground up. We’re looking for someone who thrives in uncharted territory, so show us how you’ve tackled challenges head-on!
Connect with Our Community: If you have experience in building communities, make sure to mention it! Whether it's through LinkedIn or other channels, we want to know how you've fostered user engagement. Remember, a strong community can be a game-changer in PLG, so let us see your community-building skills!
How to prepare for a job interview at ThreatAware
✨Know Your PLG Inside Out
Make sure you understand Product-Led Growth (PLG) thoroughly. Be ready to discuss how you've successfully driven user activation and conversion in previous roles. Prepare examples that showcase your experience with self-serve SaaS and how you’ve built demand generation strategies from scratch.
✨Showcase Your Community-Building Skills
Since this role involves growing a user community, think about past experiences where you've fostered engagement. Bring specific examples of how you've built communities on platforms like LinkedIn or other relevant channels, and be prepared to share your strategies for keeping users engaged and active.
✨Data-Driven Storytelling
Be ready to discuss how you balance data analysis with creative storytelling. Prepare to explain how you've tracked metrics like activation rates and time-to-value in previous roles, and how those insights informed your marketing strategies. This will show that you can not only analyse data but also use it to drive decisions.
✨Embrace the Blank Page
This role is all about building from the ground up, so come prepared to talk about your approach to creating processes and playbooks from scratch. Share examples of how you’ve tackled challenges with no precedent and turned them into successful programmes. Your enthusiasm for starting fresh will resonate well with the interviewers.