At a Glance
- Tasks: Build and scale the Labs acquisition funnel from scratch, driving user activation and conversion.
- Company: Join ThreatAware, a cutting-edge AI security company transforming how teams manage cyber assets.
- Benefits: Competitive salary, flexible work options, and opportunities for professional growth.
- Other info: Dynamic startup environment with a focus on creativity and data-driven decision making.
- Why this job: Be at the forefront of innovation, creating impactful marketing strategies for an exciting new product.
- Qualifications: Experience in PLG or product-led demand generation with a passion for community building.
The predicted salary is between 60000 - 80000 £ per year.
About the role
ThreatAware is launching a new AI-powered product, and this role sits at the heart of it. As Growth Marketing Manager for Labs, you'll be in from day one — building the demand and activation engine that takes early users all the way to paying customers. This is a PLG-first role, which means you own the full journey outside the product: acquisition, onboarding communications, and the community that grows up around Labs. If you've ever wanted to build something from scratch and see it scale, this is that opportunity.
Why ThreatAware?
ThreatAware gives security teams a single source of truth for every device and tool in their organisation. We deploy in under 30 minutes, with 150+ integrations and no agents required. On average, we reveal that 10% of devices on a network go completely undetected and 30% of security controls are missing or silently failing. Now we're building something bigger. In February 2026, we raised $25M from One Peak, now we're scaling our North American operations and launching our AI-powered security workspace, giving security teams the freedom to build exactly the tools and automations they need, powered by six years of the most accurate cyber asset data in the market.
What you'll do
- Build the Labs acquisition funnel from scratch — paid, organic, and community
- Own in-product and lifecycle communications that drive activation and free-to-paid conversion
- Define and track Labs-specific metrics: activation rate, time-to-value, conversion
- Build and grow the Labs user community across LinkedIn and relevant channels
- Coordinate with the Core GMM on accounts where Labs and Core overlap
- Work with Product and Engineering on the out-of-product journey and onboarding flow
What we're looking for
- Experience in PLG, self-serve SaaS, or product-led demand generation
- You understand activation, not just acquisition. You know the difference between a user who signed up and one who actually got value and you obsess over the latter
- You're comfortable building from zero. Blank-page processes, first-draft playbooks, and programmes with no precedent don't faze you, they excite you
- You bring data and instinct in equal measure: rigorous enough to track what's working, creative enough to tell a story that makes people care
- You're a natural community builder; you understand that in PLG, your users are often your best growth channel
Growth Marketing Manager - Labs employer: ThreatAware
ThreatAware is an exceptional employer for those looking to make a significant impact in the tech industry, particularly in the realm of AI-powered security solutions. With a dynamic work culture that encourages innovation and creativity, employees are empowered to build and scale new products from the ground up. The company offers ample opportunities for professional growth, a collaborative environment, and the chance to be part of a pioneering team that is reshaping cybersecurity.
StudySmarter Expert Advice🤫
We think this is how you could land Growth Marketing Manager - Labs
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those at ThreatAware. Use LinkedIn to reach out and engage with their posts. A personal touch can make all the difference!
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your experience in PLG and community building. Share these during interviews to demonstrate how you can drive activation and conversion.
✨Tip Number 3
Prepare for the interview by understanding ThreatAware's product and its unique selling points. Be ready to discuss how you would build the Labs acquisition funnel and what metrics you'd focus on.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in being part of the ThreatAware team.
We think you need these skills to ace Growth Marketing Manager - Labs
Some tips for your application 🫡
Show Your Passion for PLG:When you're writing your application, make sure to highlight your experience with product-led growth. We want to see how you've driven user activation and conversion in the past. Share specific examples that demonstrate your understanding of the full user journey!
Be Creative and Data-Driven:We love a good mix of creativity and analytics! In your application, showcase how you've used data to inform your marketing strategies while also bringing fresh ideas to the table. Tell us about a time when you combined both to achieve great results.
Community Building is Key:Since this role involves growing a user community, don’t forget to mention any experience you have in building and engaging communities. Whether it's through social media or other channels, let us know how you've fostered connections and encouraged user interaction.
Apply Through Our Website:We encourage you to apply directly through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen on joining our team at ThreatAware!
How to prepare for a job interview at ThreatAware
✨Know Your PLG Inside Out
Make sure you understand Product-Led Growth (PLG) thoroughly. Be ready to discuss how you've successfully driven user activation and conversion in previous roles. Prepare examples that showcase your experience with self-serve SaaS and how you’ve built acquisition funnels from scratch.
✨Showcase Your Community-Building Skills
Since this role involves growing a user community, think about ways you've engaged users in the past. Bring specific examples of how you've fostered community interaction, whether through social media or other channels. Highlight any metrics that demonstrate your success in building a vibrant user base.
✨Be Data-Driven Yet Creative
Prepare to discuss how you balance data analysis with creative storytelling. Think of instances where you've used data to inform your marketing strategies while also crafting compelling narratives that resonate with users. This will show that you can track what's working and make it engaging.
✨Embrace the Blank Page
This role is all about building from the ground up, so be ready to share your excitement for creating processes and playbooks from scratch. Discuss any previous experiences where you had to innovate without a precedent, and how you approached those challenges with enthusiasm and creativity.
