At a Glance
- Tasks: Manage European events and develop local marketing strategies aligned with global campaigns.
- Company: Join a dynamic team focused on B2B marketing and technology consulting services.
- Benefits: Enjoy the autonomy of leading field marketing initiatives while collaborating with cross-functional teams.
- Other info: The position requires strong project management skills and a results-driven mindset.
- Why this job: This role offers the chance to influence strategic marketing decisions in a fast-paced environment.
- Qualifications: Candidates should have experience in B2B marketing and proficiency in CRM systems like Salesforce.
The predicted salary is between 60000 - 80000 £ per year.
The Field Marketer works closely with local vertical market sales teams to develop, implement and manage field marketing strategies that align with local market goals. This will include supporting the execution of global campaigns by developing local plans to support middle and bottom-of-funnel pipeline progression. The Field Marketer possesses strong project management skills and thrives in an autonomous environment, independently leading field marketing initiatives while effectively collaborating with cross-functional teams.
Job responsibilities
- Event Management: Organize and manage European events, including webinars, aligned with global campaigns.
- Localization: Adapt events and content to resonate with the European market.
- Global Collaboration: Work closely with the global campaign center team to implement regional campaigns.
- Content Creation: Develop insights posts, client stories, and persuasive content.
- Sales Enablement: Provide up-to-date marketing materials to the sales team.
- Strategic Marketing: Contribute to commercial conversations and inform strategic marketing decisions.
- Market Collaboration: Partner with the market director on marketing implementation.
- Performance Measurement: Track and report on the success of field marketing activities.
- Data Management: Maintain records of activities in CRM systems (e.g., Salesforce).
- Data-Driven Optimization: Use data to refine and improve field marketing strategies.
Job qualifications
Technical Skills
- Experience in B2B marketing, including in-person and online events.
- Proficiency in CRM systems (e.g., Salesforce).
- Strong project management skills.
- Experience in marketing digital transformation or technology consulting services (preferred).
Professional Skills
- Excellent verbal and written communication skills.
- Results-driven and resilient mindset.
- Ability to work effectively in both team and autonomous environments.
- Thriving in unstructured environments.
- Ability to provide valuable insights and suggestions for improving marketing campaigns.
Lead Field Marketing Manager employer: Thoughtworks
This company is at the forefront of B2B marketing and technology consulting, offering a collaborative environment. Located in Europe, they provide opportunities for professional growth and the chance to lead impactful marketing initiatives. The team values data-driven decision-making and innovation.
