FP&A Analyst

We’re on a mission to rid the world of generic sentiment. To make it more thortful. One brilliantly specific card at a time. We’re not looking for followers. We’re looking for smart, opinionated, high-performing humans who challenge the status quo. Kindly. People who:

• Back themselves.
• Push ideas further.
• Take smart risks (not reckless ones).
• Have strong opinions, lightly held.
• Are, crucially, good to work with.

We’re transforming a category. That takes ambition, focus and character. If you want to hide in the middle, we’re not your people. If you want to help shape what comes next, pull up a chair.

Who we are: We’re thortful, an online greetings card marketplace powered by 6,000+ independent creators. With 85,000+ brilliantly original cards (and some properly good gifts), we help people find that “so us” connection, from milestone birthdays to “congrats on the boob job” moments. We back real humans – Every sale puts real money into the pockets of independent creators. Our print‑on‑demand model means no warehouses full of waste. Every card is born in Sheffield. 100% recyclable. Vegan inks. Carbon‑conscious – Through our sustainability partner Ecologi, we’ve funded 4,450 trees and avoided 630.04 tonnes of CO₂e. We also use lower‑carbon delivery partners, including DPD and Royal Mail.

We care about people. We care about purpose. We care about proper lovely bits of folded paper.

Who we’re looking for: The challengers. The smart risk‑takers. The go‑getters who know progress beats perfection. The ones who’d rather ask “why not?” than “are we allowed?” Who speak up with honesty, clarity and kindness. Who do what they say they’re going to do. Brave and thoughtful. Fearlessly original. Endlessly curious. Collaborative. Low ego. High standards. If you’re tired of being a cog in a faceless machine and want to actually make a dent, we should talk.

The role: This is a newly created position sitting at the heart of how thortful runs its business. As FP&A Analyst you will support the financial planning and analysis cycle, contributing to the forecasting, trading, and reporting outputs that keep the business sharp and leadership well-informed. You will work closely with the Head of FP&A, with real visibility into how financial decisions get made and plenty of room to grow into greater responsibility over time. We are looking for someone who takes initiative, learns quickly, and brings both technical precision and commercial curiosity to their work. This is a role for someone who finds the business interesting, not just the numbers, and who is eager to develop in a hands‑on environment where the work is varied and meaningful. You will be joining a collaborative, high‑trust team where good work is recognised and there is genuine scope to build your skills and take on more as you grow into the role.

What you’ll be doing:

• Financial planning and forecasting: Support the forecasting cycle, building and maintaining financial models across P&L, revenue, and margin that are accurate, well‑structured, and stakeholder‑ready. Assist with scenario analysis and sensitivity modelling, supporting commercial decision making across pricing, promotions, and category investment. Support the annual budget process, helping to gather inputs and update models as the plan comes together. Develop a deep understanding of Thortful’s revenue drivers, cost structure, and the levers that move them.
• Trading and performance reporting: Prepare weekly and monthly trading reports with clear commentary, tracking performance against budget and reforecast across revenue, basket metrics, and subscription KPIs. Contribute to the board pack financial section, helping to produce materials that are clear, accurate, and well‑structured. Deliver category and channel performance analysis covering cards, gifting, and XTRAthortful, identifying trends and flagging risks and opportunities proactively. Monitor and report on key subscription metrics including activation, retention, and cohort performance.
• Commercial analysis and business partnering: Work with marketing, gifting, and commercial teams to provide financial analysis that supports campaign evaluation, promotional planning, and investment decisions. Support business cases for new initiatives, helping to structure assumptions, sensitivities, and return profiles clearly. Respond to ad‑hoc analytical requests quickly and accurately, with the judgement to know what level of rigour each question actually requires. Bring a point of view to the numbers, not just the numbers themselves.

About you: Strong financial modelling skills, with the ability to build clean, flexible models from scratch in Excel or Google Sheets. Experience of financial analysis, forecasting, or budgeting in a commercial environment, and an eagerness to develop further. Commercially sharp and genuinely curious about how the business works, with the instinct to connect financial outputs to business outcomes. A clear and confident communicator, able to present financial analysis in plain language, with support from the Head of FP&A for senior stakeholder interactions. Highly organised and self‑directed, comfortable managing multiple workstreams and delivering to tight deadlines without close supervision. Experience in an ecommerce, marketplace, or subscription business. Experience with Snowflake SQL or comparable data querying for self‑serve financial analysis. Familiarity with subscription economics, cohort analysis, or LTV modelling. Exposure to management reporting or board‑level financial materials. Part or fully qualified accountant (ACA, ACCA, CIMA) or equivalent experience.

Some of the thortful perks: Flexi time, one work from anywhere week per quarter, 25 days annual leave plus bank holidays (increasing with length of service), private health insurance with Vitality, life assurance, Sanctus coaching for personal and professional development, thortful credits worth £300 per year, a minimum of 4 learning and development days per year, departmental learning and development budget, cycle to work scheme and interest free travel loan, salary exchange pension, staff discounts and employee referral scheme, regular team socials, enhanced parental leave (subject to length of service), birthday wheel of thortune.

Excited about this role but worried that you don’t meet all the criteria? As with our creative marketplace, we’re after voices from all different walks of life who are united by a truly thortful outlook on life. So if your past experience doesn't perfectly align to the job description, apply anyway! Even if we haven’t considered it, your work history could still be ideal for this role, or maybe suit another elsewhere in our team. If you might need some adjustments, feel free to reach out to us so we can help you get the most out of your application. We’re open to exploring flexible working arrangements because we know it’s not a one‑size‑fits‑all approach. Please let us know if this is something which you’re looking for.