At a Glance
- Tasks: Lead commercial strategies to enhance guest experiences and maximise revenue at Thorpe Park.
- Company: Join Merlin, a global leader in attractions and entertainment.
- Benefits: Enjoy discounts on LEGO, free attraction tickets, and ongoing training opportunities.
- Other info: Collaborative culture with excellent career growth potential.
- Why this job: Shape unforgettable experiences while driving revenue in a fun, dynamic environment.
- Qualifications: Experience in commercial strategy and team leadership is essential.
The predicted salary is between 45000 - 45000 £ per year.
We are looking for an experienced and commercially driven Senior Commercial Manager to join our Resort Operations team at Thorpe Park. This is a fantastic opportunity to play a key role in shaping and delivering commercial strategies that enhance guest experience while maximising revenue across a range of in-park products and services.
In this role, you will lead the delivery and optimisation of secondary revenue streams, working closely with regional and global teams to ensure alignment with wider business objectives. You will inspire and develop high-performing teams, drive operational excellence, and ensure commercial initiatives are seamlessly embedded into the guest journey.
As Senior Commercial Manager, you will take ownership of driving and optimising secondary revenue streams across the resort, including products such as FastTrack, VIP experiences, lockers, and other value-added offerings. You will work collaboratively with regional commercial teams to align local execution with broader strategic objectives, using data and performance insights to identify opportunities for growth and improved profitability.
A key part of the role is leading and developing a team of Commercial Specialists and Commercial Sales Managers. While they are a small team of 5, they are mighty! You will foster a high-performance, collaborative culture, supporting team development through regular feedback, coaching, and clear objective setting, while ensuring a positive and compliant working environment.
You will also be responsible for ensuring operational excellence across all commercial activities. This includes overseeing inventory management, supply chain coordination, and the effective use of systems and processes to support revenue delivery. You will work closely with logistics, IT, and operational teams to ensure products are available, systems run smoothly, and standard operating procedures remain aligned to both commercial goals and best practice.
Collaboration is central to success in this role. You will act as a key contact for commercial initiatives, building strong relationships with internal stakeholders and external partners. By partnering closely with Resort Operations, you will ensure that commercial offerings are fully integrated into the guest experience, enhancing both satisfaction and spend. You will also take responsibility for ensuring compliance with health, safety, and security standards, playing an active role in risk management, incident response, and maintaining a safe environment for both guests and employees.
Qualifications & Experience
- Proven experience in commercial strategy, revenue optimisation, or equivalent roles within leisure, hospitality, retail, or attractions
- Strong track record of driving secondary revenue streams and delivering against commercial targets
- Experience leading, developing, and motivating high-performing teams
- Excellent financial acumen, including budgeting and P&L understanding
- Strong analytical skills with the ability to make data-driven decisions
- Ability to influence and engage stakeholders at all levels, including senior leadership
- Experience improving operational efficiency and implementing best practice processes
- Strong communication skills, both written and verbal
- Collaborative approach with the ability to work across multiple teams and functions
- Organised and adaptable, with the ability to manage multiple priorities in a fast-paced environment
Benefits
- 40% discount off LEGO® sets and products on the online LEGO Store!
- Merlin Magic Pass: 20 free tickets for you, your family and friends to enjoy all of our Merlin Attractions across the world!
- Enjoy the Ride Merlin Annual Pass for you and five loved ones! (Equivalent to Merlin Gold Pass)
- 25% discount in Merlin retail shops and restaurants (a brilliant extra treat when you’re using your Magic Pass to visit!)
- Staff discount codes for Merlin Annual Passes to gift to loved ones!
- Private pension scheme
- Life assurance scheme
- Free staff parking
- Employee assistance programme
- Access to Perks at Work which offers 30,000+ national & local employee discounts
- Ongoing training & development
About Merlin: A job with Merlin isn’t like a job anywhere else. With attractions around the world, from rollercoasters to wax figures, we don’t trade in suits, handshakes or briefcases. We trade in fun. In smiles, shrieks and spine-tingles. In memories. In magic. But there are no tricks behind our magic. Instead, there are people like you. Passionate, dedicated people who are committed to making sure our worldwide attractions and guests’ experiences are the best they can be.
If you have any questions or if you require any reasonable adjustments, because of a disability or medical condition, please contact us by email at recruitment@merlinentertainments.biz and one of the team will get back to you as soon as possible.
Pay Range
GBP £45,000.00/Yr.
Senior Commercial Manager employer: Thorpe Park Resort
At Merlin, we pride ourselves on being an exceptional employer, offering a vibrant work culture that thrives on collaboration and creativity. As a Senior Commercial Manager at Thorpe Park, you will not only lead a dynamic team but also enjoy unique benefits such as a Merlin Magic Pass for free access to attractions worldwide and generous discounts on LEGO products. With a strong focus on employee development and a commitment to operational excellence, we provide a rewarding environment where your contributions directly enhance guest experiences and drive business success.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Commercial Manager
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage on platforms like LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Commercial Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its commercial strategies. We want you to be able to discuss how you can enhance guest experiences and drive revenue. Show them you’re not just another candidate; you’re the one they need!
✨Tip Number 3
Practice your pitch! Be ready to articulate your experience in leading teams and optimising revenue streams. We suggest doing mock interviews with friends or mentors to get comfortable with your delivery and boost your confidence.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Commercial Manager
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Senior Commercial Manager role. Highlight your experience in commercial strategy and revenue optimisation, and show us how your skills align with what we're looking for.
Showcase Your Leadership Skills:We want to see how you've led and developed teams in the past. Share specific examples of how you've motivated high-performing teams and driven operational excellence, as this is key for the role.
Be Data-Driven:Since this role involves making data-driven decisions, include any relevant experience you have with analytics and performance insights. Show us how you've used data to identify growth opportunities and improve profitability.
Apply Through Our Website:Don't forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity at Thorpe Park.
How to prepare for a job interview at Thorpe Park Resort
✨Know Your Numbers
As a Senior Commercial Manager, you'll need to demonstrate your financial acumen. Brush up on key metrics related to revenue optimisation and be ready to discuss how you've driven secondary revenue streams in previous roles. Use specific examples to show your understanding of budgeting and P&L.
✨Showcase Your Leadership Skills
This role involves leading a small but mighty team. Be prepared to share your experiences in developing high-performing teams. Talk about your coaching style, how you set objectives, and how you foster a collaborative culture. Highlight any successful projects where your leadership made a difference.
✨Data-Driven Decision Making
Analytical skills are crucial for this position. Come equipped with examples of how you've used data to identify growth opportunities and improve profitability. Discuss specific tools or methods you've employed to analyse performance insights and how those informed your commercial strategies.
✨Collaboration is Key
Since this role requires working closely with various teams, emphasise your collaborative approach. Prepare to discuss how you've built strong relationships with stakeholders in the past. Share instances where your teamwork led to successful commercial initiatives and enhanced guest experiences.
