At a Glance
- Tasks: Create and manage engaging content for social media and internal communications.
- Company: Join a dynamic team at a forward-thinking company focused on growth and innovation.
- Benefits: Flexible working options, creative tools, and opportunities for professional development.
- Other info: Collaborative environment with room for creativity and career advancement.
- Why this job: Make your mark by shaping our brand voice and connecting with top talent.
- Qualifications: Experience in content creation and a passion for storytelling.
The predicted salary is between 30000 - 40000 € per year.
Flexibility: 70-80% required in the office. Hybrid option available after probation.
Primary Job Responsibilities
- Own and execute the content strategy including curating a diverse range of content for the company’s organic social media accounts, ensuring alignment with EVP brand voice and messaging (LinkedIn, Instagram, Glassdoor).
- Work daily with creative tools like Canva and Adobe Creative Suites (Premier Pro, Photoshop, Lightroom, InDesign, Capcut, After Effects) for content creation.
- Be responsible for the internal Marketing Inbox and provide design and branding support across various channels to maintain consistency and enhance brand identity in both internal and external communications.
- Offer personal branding support to our sales team, assisting them in cultivating and promoting their professional presence on LinkedIn and other platforms, including job advertisements and related employee content.
- Responsible for writing and sending email campaigns, creating and scheduling social media posts, creating web pages and website banners, presentations for events, and creation of other assets like videos, gifs and images.
- Monitor and measure the effectiveness of job adverts and recruitment marketing campaigns against key measures of success to ensure maximum ROI. Build into future strategies and recommendations.
- Collaborate with our Talent Acquisition team by providing them with compelling content that effectively showcases our company culture and workplace environment.
- Ensure they are equipped with the appropriate content throughout the candidate journey to effectively attract, engage, and retain top talent.
- Support Thor’s growth by implementing our EVP & Employer branding project, together with HR and TA to attract the best candidates on the market.
Other Responsibilities
- External Communications & Social Media: Conceptualise, capture, edit, and deliver high-quality photography, videography, and visual content for both internal and external platforms, ensuring consistency and excellence in visual representation.
- Optimise and develop online presence and activity on the company’s digital channels.
- Compose and share monthly external communications and social media reports.
- Set KPIs, track data, and use analysis to report on content marketing campaigns, and to inform plans.
- Craft compelling thought leadership pieces for the company blog, covering a range of topics including industry news, market insights, Thor culture (EVP), and EDI & CSR initiatives, establishing the company as a reputable voice within relevant sectors.
Internal Communications
- Maintain and refresh the internal employee portal on HiBob with up-to-date news, encompassing announcements for new starters, employee shoutouts, company updates, sales metrics, social events, and more.
- Take charge of crafting the company's quarterly newsletter, from inception to completion, overseeing planning, content creation, copywriting, and layout design to ensure a cohesive and engaging publication.
- Collaborate with Operations & HR to effectively execute our Internal Events Calendar and Total Company Learning (TCL/Thortful Minds Calendar) Events, fostering employee engagement and facilitating professional development opportunities.
- Collaborate with the Operations Team to effectively manage office branding and ensure it fosters employee engagement and facilitates professional development opportunities.
- Propose internal communications strategies to help engage, motivate and keep the employees informed at all times.
Content Marketing Specialist employer: Thor
At Thor, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture. With a hybrid working model post-probation, employees enjoy flexibility while engaging in meaningful projects that enhance their professional growth. Our commitment to employee development is evident through collaborative initiatives with HR and Talent Acquisition, ensuring that our team members are equipped with the tools and support needed to thrive in their roles and contribute to our dynamic brand identity.
StudySmarter Expert Advice🤫
We think this is how you could land Content Marketing Specialist
✨Tip Number 1
Get your networking game on! Connect with people in the industry on LinkedIn and engage with their content. It’s all about building relationships, so don’t be shy to reach out and ask for a chat or advice.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best work, especially if you’ve got experience with tools like Canva or Adobe Creative Suites. Share it during interviews or even on your social media profiles to grab attention.
✨Tip Number 3
Prepare for interviews by researching the company culture and values. Tailor your responses to reflect how you can contribute to their goals, especially around content strategy and brand voice. We want to see that you’re a great fit!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive and engaged with our brand.
We think you need these skills to ace Content Marketing Specialist
Some tips for your application 🫡
Show Off Your Creativity:As a Content Marketing Specialist, we want to see your creative flair! Use your application to showcase your unique style and how you can bring our brand voice to life. Don’t be shy—include links to your portfolio or any relevant projects you've worked on!
Tailor Your Application:Make sure your application speaks directly to the job description. Highlight your experience with social media, content creation tools like Canva and Adobe Creative Suites, and any previous roles that align with what we're looking for. We love seeing how you fit into our vision!
Be Authentic:We value authenticity, so let your personality shine through in your writing. Share your passion for content marketing and how you can contribute to our team. Remember, we’re not just looking for skills; we want to know who you are!
Apply Through Our Website:To make sure your application gets the attention it deserves, apply directly through our website. It’s the best way for us to keep track of your application and ensure it reaches the right people. We can’t wait to hear from you!
How to prepare for a job interview at Thor
✨Know Your Content Inside Out
Make sure you’re familiar with the company’s content strategy and brand voice. Review their social media accounts and any recent campaigns to understand what they value. This will help you speak confidently about how you can contribute to their goals.
✨Show Off Your Creative Skills
Since the role involves using tools like Canva and Adobe Creative Suites, be prepared to discuss your experience with these platforms. Bring examples of your previous work, whether it’s social media posts, videos, or graphics, to showcase your creativity and technical skills.
✨Understand the Metrics
Familiarise yourself with key performance indicators (KPIs) related to content marketing. Be ready to discuss how you’ve tracked and measured the success of past campaigns. This shows that you not only create content but also understand its impact.
✨Engage with Their Culture
Research the company culture and values, especially around employee engagement and branding. Prepare to discuss how you can enhance their internal communications and support their EVP initiatives. This demonstrates your alignment with their mission and your proactive approach.
