At a Glance
- Tasks: Lead innovative marketing strategies to boost CoCounsel Legal's presence in the justice sector.
- Company: Join Thomson Reuters, a global leader in legal AI and trusted information.
- Benefits: Enjoy flexible work arrangements, competitive benefits, and career development opportunities.
- Other info: Be part of a diverse team committed to inclusion and social impact.
- Why this job: Make a real-world impact while shaping the future of legal marketing.
- Qualifications: 6+ years in marketing strategy with strong analytical and collaboration skills.
The predicted salary is between 60000 - 80000 £ per year.
Thomson Reuters is a trusted global provider of CoCounsel, the AI of choice for 1 million global professionals, including the top 100 U.S. CPA firms, 97 of the Am Law 100 firms, 47 U.S. state courts, and the federal court system. CoCounsel Legal is the only agentic legal AI assistant grounded in trusted Westlaw authority and Practical Law expertise—transforming the way legal work is done. This is an exciting opportunity to join Thomson Reuters' Demand Generation team—focused on developing and delivering strategic, integrated campaigns that strengthen market position, build customer trust and drive measurable commercial growth.
As Manager, Legal Marketing Strategy, you are an experienced marketing professional with strong strategic and executional capability, and a passion for building trusted market presence through integrated campaigns and stakeholder engagement. You will lead targeted marketing activity that supports awareness, engagement and adoption of CoCounsel Legal across key public sector and legal audiences, including the Bar, Crown Prosecution, Government Legal Department and Ministry of Justice. This cross-functional role requires strong planning capability, stakeholder management and collaboration, campaign leadership and a data-driven approach to performance optimisation. You will report to the Director, Legal Marketing Strategy.
With functional and strategic marketing expertise, strong management skills, and relevant professional experience, you will:
- Develop and execute marketing strategies that advance the long-term Win the Courts agenda and strengthen Thomson Reuters' presence across the broader justice ecosystem.
- Build Thomson Reuters' influence and authority through high-impact thought leadership initiatives.
- Create and deliver targeted events, sponsorships and engagement programmes that connect with key stakeholders, raise awareness and support relationship-building across priority audiences.
- Lead integrated digital nurture campaigns across relevant channels to convert market interest into qualified pipeline, deeper engagement and product adoption.
- Partner closely with sales, product marketing, content, digital and external stakeholders to ensure campaigns are aligned to business priorities and audience needs.
- Translate market insight, customer understanding and commercial objectives into clear, actionable marketing plans and programmes.
- Monitor campaign and programme performance, using data and insight to assess effectiveness, optimise activity and report on contribution to pipeline and growth.
- Identify opportunities to improve campaign integration, audience targeting, channel performance and overall marketing efficiency.
- Work closely with marketing peers focused on the same audience in other subsegments and collaborate where possible to ensure efficiency.
To be considered for the role of Manager, Legal Marketing Strategy you will have:
- A degree in marketing, business or a related discipline.
- 6+ years’ experience in marketing strategy, demand generation, growth marketing or integrated campaign management.
- Strong knowledge of digital marketing channels, nurture strategy and campaign planning.
- Experience developing thought leadership, strategic content or market positioning programmes.
- Experience managing the strategy for events, sponsorships or stakeholder engagement initiatives.
- A strong commercial mindset with the ability to connect marketing activity to pipeline creation, adoption and business growth.
- Excellent analytical skills, with confidence in using performance data to generate insight and inform decision-making.
- Strong collaboration and stakeholder management skills, with the ability to work effectively across multiple teams and seniority levels.
- Strong written and verbal communication skills, and prior use of AI in content creation and planning.
- An understanding of the AI, legal, government or public sector environment would be advantageous.
What’s in it For You?
- Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role).
- Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities.
- Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges.
- Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
- Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
- Social Impact: Make an impact in your community with our Social Impact Institute.
- Making a Real-World Impact: We help our customers pursue justice, truth, and transparency.
Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media.
Manager, Legal Marketing Strategy employer: Thomson Reuters
Thomson Reuters is an exceptional employer that champions a flexible hybrid work model, allowing employees to balance their professional and personal lives effectively. With a strong commitment to career development through continuous learning initiatives, comprehensive benefits, and a culture that prioritises inclusion and social impact, employees are empowered to thrive in a dynamic environment that values their contributions and fosters growth.
StudySmarter Expert Advice🤫
We think this is how you could land Manager, Legal Marketing Strategy
✨Tip Number 1
Network like a pro! Reach out to connections in the legal and marketing sectors. Attend industry events or webinars where you can meet potential employers and showcase your passion for legal marketing.
✨Tip Number 2
Prepare for interviews by researching Thomson Reuters and their CoCounsel product. Understand their market position and think about how your skills can contribute to their goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your pitch! Be ready to explain how your experience aligns with their needs, especially in demand generation and integrated campaigns. Keep it concise but impactful—make them remember you!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Thomson Reuters team.
We think you need these skills to ace Manager, Legal Marketing Strategy
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Manager, Legal Marketing Strategy role. Highlight your relevant experience in marketing strategy and demand generation, and show us how your skills align with our mission at Thomson Reuters.
Showcase Your Achievements:Don’t just list your responsibilities; we want to see your impact! Use specific examples of successful campaigns or projects you've led, especially those that demonstrate your ability to drive engagement and adoption in a legal context.
Be Data-Driven:Since this role involves performance optimisation, include any experience you have with data analysis and tools like Tableau or Salesforce. Show us how you've used data to inform your marketing strategies and improve campaign outcomes.
Keep It Professional Yet Engaging:While we appreciate a friendly tone, remember to maintain professionalism in your writing. Make your application engaging but ensure it reflects your strong communication skills, as this is key for the role.
How to prepare for a job interview at Thomson Reuters
✨Know Your Stuff
Before the interview, dive deep into Thomson Reuters and their CoCounsel product. Understand its features, benefits, and how it stands out in the legal AI market. This knowledge will help you answer questions confidently and show your genuine interest in the role.
✨Showcase Your Strategy Skills
Prepare to discuss specific marketing strategies you've implemented in the past. Be ready to share examples of how you've driven engagement and adoption through integrated campaigns. Highlight your analytical skills by discussing how you used data to optimise performance.
✨Engage with Stakeholders
Since this role involves collaboration across various teams, think of examples where you've successfully managed stakeholder relationships. Be prepared to discuss how you’ve built trust and engaged with key audiences in previous roles, especially in the legal or public sector.
✨Ask Insightful Questions
At the end of the interview, ask thoughtful questions about Thomson Reuters' future marketing initiatives or how they measure success in their campaigns. This shows that you're not just interested in the job, but also in contributing to the company's long-term goals.
