Contract: Permanent Location: Flexible (Marlow/Hybrid or remote)
About Thomas
At Thomas, we imagine a world of limitless human potential - where people thrive through self-awareness and authentic connection. For over 45 years, we've been pioneers in talent assessment. But now, we're transforming. We're evolving from a trusted assessment provider into a disruptive AI-powered people science platform, uniting behavioural insight, data, and technology to revolutionise how people and teams work together. Our new Connection Intelligence (CXI) platform, is redefining collaboration - helping organisations unlock intelligent team profiling, behaviour comparison, and personalised growth at scale. We're shaping a new era of workplace intelligence.
The Opportunity
We're looking for a Head of Digital Demand & Experience to lead the next evolution of digital growth at Thomas. This is not a role focused on generating more traffic, impressions or clicks. Your job is to make our digital channels commercially perform - attracting the right prospective customers, creating exceptional digital journeys and turning digital investment into qualified pipeline and revenue. You'll own the commercial performance of our website, paid acquisition, search strategy, digital customer journeys, conversion optimisation and digital analytics. You'll also have the opportunity to build a new in-house digital marketing capability, shaping the team, technology, processes and ways of working that will underpin our future growth. And while this is a senior leadership role, it is deliberately hands-on. We're looking for someone who is equally comfortable setting the strategy with senior stakeholders and opening the platforms themselves to build, test and optimise campaigns. If you love combining commercial strategy, experimentation, customer experience, technology and execution, this could be a brilliant opportunity.
What You'll Do
- Develop and deliver digital demand plans aligned to the wider Marketing and commercial strategy
- Own the commercial performance of the Thomas website, improving customer journeys, conversion and lead generation
- Lead Thomas's approach to SEO, GEO and paid search, improving visibility and commercial performance
- Personally build, run and optimise paid search, paid social and other digital acquisition campaigns
- Use digital analytics, attribution and customer behaviour data to understand performance and identify opportunities for improvement
- Lead ongoing website experimentation, including A/B testing, landing page optimisation and conversion rate optimisation
- Lead, coach and develop a small digital marketing team
- Strengthen Thomas's in-house digital marketing capability, including the skills, processes and tools needed for effective delivery
- Lead website and digital agency migrations, protecting SEO, tracking, customer journeys and performance throughout
- Maximise the value of Thomas's digital marketing technology and platforms
- Work closely with Sales, Product, Customer Success and the wider Marketing team to create a joined-up prospect experience
- Stay ahead of developments in digital marketing, AI, search and customer behaviour, identifying opportunities to improve effectiveness and efficiency
About You
You’ll bring significant digital marketing leadership experience, ideally within a B2B software, SaaS, technology or subscription business , together with a strong understanding of how digital activity contributes to commercial performance.
- Leading digital demand generation programmes that have contributed to measurable pipeline, revenue growth or customer acquisition.
- Personally building, running and optimising paid search and paid social campaigns, with recent hands-on experience inside the platforms.
- Leading website strategy and improving digital customer experiences through data and evidence-based optimisation.
- Building or significantly developing an in-house digital marketing capability, including team skills, processes, technology and ways of working.
- Leading an end-to-end website migration while protecting SEO, analytics, tracking, customer journeys and conversion performance.
- Leading a digital agency migration or transition, including knowledge transfer, access and asset handover, continuity planning and performance stabilisation.
- Using digital analytics and performance data to make decisions and improve commercial outcomes.
- Managing digital marketing budgets and demonstrating return on investment.
- Leading, coaching and developing marketing professionals.
- Working effectively with senior stakeholders and colleagues across Marketing, Sales, Product and other commercial functions.
Most importantly, you'll bring a commercial mindset. You'll be interested not only in what digital activity is doing, but in what it is achieving - and you'll continually connect performance back to lead generation, conversion, customer acquisition and wider commercial objectives.
Why Thomas
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Head of Digital Demand and Experience in Marlow employer: Thomas
As a leading global talent assessment provider based in Marlow, we pride ourselves on being an excellent employer that champions innovation and collaboration. Our work culture is built on trust and flexibility, offering hybrid working arrangements, a comprehensive healthcare package, and unique perks like an extra day off for your birthday. We are committed to employee growth, providing opportunities for professional development and the chance to make a significant impact in shaping our brand strategy.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Demand and Experience in Marlow
✨Get to Know Your E-commerce Community
Dive into specific e-commerce forums and groups on platforms like Reddit or Facebook. Engaging with these communities can open up opportunities and give you insights into what companies like Thomas are looking for when hiring for a Head of Digital Demand and Experience.
✨Showcase Your Skills with an Online Portfolio
In e-commerce, a strong online presence can set you apart. Create a portfolio that highlights any projects, case studies, or even personal ventures related to e-commerce. When you apply to Thomas for the Head of Digital Demand and Experience, a tangible demonstration of your skills could make a huge difference.
✨Attend E-commerce Events and Conferences
Keep an eye on e-commerce conferences and workshops in your area. Not only will you gain valuable knowledge, but networking with industry professionals could lead to job leads. Plus, if you're keen to work at Thomas as a Head of Digital Demand and Experience, rub shoulders with their representatives when possible!
✨Utilise Company Resources
Don’t forget to check out Thomas’s career page for any unique application processes or opportunities that might not be listed on job boards. Applying directly through their website might give your application a bit more visibility, especially for a Head of Digital Demand and Experience.
Some tips for your application 🫡
Show Off Your E-Commerce Savviness:When you're applying for an e-commerce role at Thomas, make sure your CV reflects your familiarity with online retail platforms, digital marketing, and user experience. Highlight any relevant tools and technologies you've used, like Shopify or Google Analytics, to demonstrate that you’re well-versed in the industry.
Craft a Compelling Cover Letter:Your cover letter should not just reiterate your CV; it’s your chance to showcase your passion for e-commerce and how it aligns with Thomas's goals. Mention specific projects or achievements that relate to the role, and don’t forget to express your enthusiasm for working in a dynamic, fast-paced environment where you can make a tangible impact.
Metrics Matter:In the world of e-commerce, numbers speak volumes. When detailing your past experiences, quantify your achievements wherever possible—like the percentage of sales growth you contributed to or successful conversion rates from marketing campaigns. This will make your application stand out and show that you're results-driven.
Tailor Your Application:Don’t forget to customise your CV and cover letter for the specific position at Thomas. Use keywords from the job description, and address the unique challenges the company may face in the e-commerce space. A personalised application helps us see that you're not just applying everywhere but are genuinely interested in being part of our team.
How to prepare for a job interview at Thomas
✨Show Off Your E-commerce Know-How
In a sector like e-commerce, having a strong grasp of current trends and technologies is crucial. Let’s make sure you’ve brushed up on key platforms that Thomas uses—think about popular e-commerce software, digital marketing strategies, and how these affect consumer behaviour. Being able to discuss these intelligently can really set you apart.
✨Portfolio Power: Showcase Your Results
For a full-time e-commerce role, it’s key for us to present a portfolio that highlights your results rather than just your tasks. If you’ve worked on campaigns or projects, bring examples that showcase your contribution and the impact they made—use metrics if you can! This helps to illustrate your value in a real-world context.
✨Technical Questions: Prep for the Specifics
Get ready to tackle some technical questions related to e-commerce analytics, SEO tools, or website optimisation. Think about any past experiences where you utilised data to inform decisions or improve sales. Being prepared with specific examples will showcase not just your knowledge, but also your practical application of it, which we all know is crucial!
✨Engage in a Conversational Style
Full-time interviews can feel quite formal, but try to keep it conversational, especially if you click with your interviewers at Thomas. Share your thoughts and ideas about the future of e-commerce, and don’t shy away from engaging with their questions openly. The more genuine and relatable you are, the better connection you’ll create!
