Sr. Director, Product Marketing, Drafting, Document Analysis

Thomson Reuters is seeking a talented product marketing leader to spearhead insight into customer need, market trends, competitive assessments and robust go-to-market activities in the Legal Drafting Document Analysis and third-party integrations with our G-AI products. We are looking for a dynamic and influential leader with a passion for assessing customer needs, compelling go-to-market engagements and technology. If you fit this description, we would love to hear from you!

Generative AI solutions are being rapidly adopted by legal professionals due to the productivity and efficiency gains they represent. CoCounsel is Thomson Reuters’ premier Generative AI solution and is the focal point for our investment and innovation. As the Senior Director of Product Marketing, CoCounsel-Drafting, Document Analysis, Integrations, you will be uniquely positioned to help grow our industry leading Generative AI solutions. This role has a tremendous impact on the segment's trajectory and plays a key role in coordinating product, sales, and marketing to maximize growth.

We are looking for someone that is passionate about assessing customer needs and the propositional resonance with buyers, decision-makers, and law firm executives. We also looking for a leader who is curious about technologies and industries. You seek to learn what differentiates your products from competitors and distill that information into simple, informative, and easy-to-understand stories. We are looking for an evangelist who loves the products they support and can energize and rally internal teams around a common cause. A leader with excellent management skills, capable of mentoring and leading a team of high-performing product marketers. Someone that is adaptable to the styles and needs of different stakeholders – sales, product management, marketing, and other go-to-market teams. They should be driven to position sales teams for success by creating quality materials that deliver clear stories through customer narratives.

About the Role

• Have close collaboration and partnership with the product team to understand and evaluate customer needs and markets.
• Create market size estimates to assess various geographic or other market opportunities.
• Create compelling value propositions and differentiated messaging and work collaboratively with marketing and business partners to empower our sales channel with powerful visionary storytelling to drive sales pipeline targets and sales effectiveness.
• Orchestrate successful product launches.
• Lead and mentor a high-performing team of product marketers in developing their skill-sets.
• Create messaging and positioning strategies that drive growth.
• Identify and synthesize qualitative and quantitative feedback on products that develop a clear voice of the customer to internal stakeholders.
• Ensure our value proposition and messaging differentiate our Drafting, Document Analysis and integrations resonate with our target customers, and support our broader company vision and objectives.
• Collaborate closely with channel leaders to partner on go-to-market strategies and tactics, including cross-sell and upsell motions.
• Work closely with demand generation to provide key messaging documents and guidance on in-market campaigns.
• Identify long-term market and product opportunities based on data, research, and strategic analysis of our customers and their industries.

About You

You’re a fit for the role of Senior Director, Product Marketing, CoCounsel-Drafting, Document Analysis, Integrations if your background includes:

• 10+ years in Product Marketing or related roles supporting a SaaS product.
• Experience leading product marketing teams in analyzing qualitative and quantitative data to assess customer needs and opportunity size.
• Adept at financial analysis and a proven ability to create initiatives to grow revenue through Product Marketing based initiatives.
• Proven ability to develop compelling vision and roadmap storytelling, establish a broad vision and take ideas from concept through to completion.
• Proven ability to set annual and quarterly plans and prioritize team projects and workload.
• Demonstrated ability to understand commercial, technological, and strategic drivers to build and execute multi-year strategy.
• Demonstrated prior experience setting and driving successful delivery of complex product marketing campaigns.
• Experience leading cross-functional agile teams to develop and execute go-to-market strategies and multi-channel marketing programs.
• Ability to understand and interpret fundamental workings and trends within a target industry and knowledge of the legal market and/or how law firms operate is preferred.
• Bachelor’s degree or equivalent; JD or MBA Preferred.

What’s in it For You?

• Hybrid Work Model: We’ve adopted a flexible hybrid working environment (2-3 days a week in the office depending on the role) for our office-based roles while delivering a seamless experience that is digitally and physically connected.
• Flexibility & Work-Life Balance: Flex My Way is a set of supportive workplace policies designed to help manage personal and professional responsibilities, whether caring for family, giving back to the community, or finding time to refresh and reset.
• Career Development and Growth: By fostering a culture of continuous learning and skill development, we prepare our talent to tackle tomorrow’s challenges and deliver real-world solutions.
• Industry Competitive Benefits: We offer comprehensive benefit plans to include flexible vacation, two company-wide Mental Health Days off, access to the Headspace app, retirement savings, tuition reimbursement, employee incentive programs, and resources for mental, physical, and financial wellbeing.
• Culture: Globally recognized, award-winning reputation for inclusion and belonging, flexibility, work-life balance, and more.
• Social Impact: Make an impact in your community with our Social Impact Institute.
• Making a Real-World Impact: We are one of the few companies globally that helps its customers pursue justice, truth, and transparency.

In the United States, Thomson Reuters offers a comprehensive benefits package to our employees. Our benefit package includes market competitive health, dental, vision, disability, and life insurance programs, as well as a competitive 401k plan with company match. In addition, Thomson Reuters offers market leading work life benefits with competitive vacation, sick and safe paid time off, paid holidays (including two company mental health days off), parental leave, sabbatical leave.

Thomson Reuters complies with local laws that require upfront disclosure of the expected pay range for a position. The base compensation range varies across locations. For any eligible US locations, unless otherwise noted, the base compensation range for this role is $135,800 - $252,200. This role may also be eligible for an Annual Bonus based on a combination of enterprise and individual performance.

About Us

Thomson Reuters informs the way forward by bringing together the trusted content and technology that people and organizations need to make the right decisions. We serve professionals across legal, tax, accounting, compliance, government, and media.