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- Tasks: Lead marketing strategies and redefine brand identity for Thomas Pink and Pink London.
- Company: Join the iconic Thomas Pink Shirtmaker Limited, known for its premium quality.
- Benefits: Competitive salary, creative freedom, and opportunities for professional growth.
- Other info: Dynamic work environment with a focus on innovation and collaboration.
- Why this job: Be a key player in shaping brand narratives and driving impactful marketing campaigns.
- Qualifications: Experience in marketing, creativity, and strong communication skills.
The predicted salary is between 40000 - 50000 £ per year.
We are seeking a commercially driven and creatively minded Marketing Manager to play a key role in redefining the brand proposition of Thomas Pink while also leading the launch and growth of its diffusion line, Pink London.
Key Responsibilities
- Brand & Proposition Development
- Support the redefinition and articulation of the Thomas Pink brand proposition.
- Define and differentiate the positioning of Pink London, ensuring clear separation while maintaining overall brand coherence.
- Develop compelling messaging, tone of voice, and storytelling frameworks across both brands.
- Establish and maintain a distinctive visual identity and “visual handwriting.”
- Marketing Planning & Calendar
- Build and own the annual marketing calendar across both Thomas Pink and Pink London.
- Plan and execute seasonal and promotional campaigns aligned to key trading moments.
- Identify and leverage culturally relevant moments to drive engagement.
- Ensure alignment across all channels including paid, organic, PR, and partnerships.
- Performance & Growth Marketing
- Own and optimise performance channels including PPC, paid social, and display.
- Drive acquisition, retention, and customer lifetime value across both brands.
- Deliver continuous improvement in ROI and ROAS across all paid activity.
- Manage budgets, forecasting, and performance reporting.
- Organic, Content & Creative Production
- Lead organic growth across social media and SEO.
- Own end-to-end content creation for marketing and eCommerce across both brands.
- Plan and manage photoshoots and videography, from concept to execution.
- Develop distinct yet complementary creative directions for Thomas Pink and Pink London.
- Ensure all content reflects a cohesive and premium brand narrative.
- Social, Influencers & Partnerships
- Develop and execute an impactful influencer marketing strategy across both brands.
- Build relationships with influencers, creators, and brand partners.
- Support the launch and scaling of Pink London through targeted partnerships and community building.
- Wholesale Marketing & Partnerships
- Partner closely with wholesale accounts to support sell-through and brand presentation.
- Develop co-branded marketing plans, toolkits, and assets.
- Ensure consistent brand storytelling across third-party environments.
- Support wholesale distribution and awareness for both Thomas Pink and Pink London.
- Brand Building & PR
- Work closely with external PR agencies to deliver campaigns and media coverage.
- Lead PR and launch strategy for Pink London.
- Support brand campaigns, launches, and events across both brands.
- Creative Direction & Storytelling
- Lead the development of seasonal campaigns and brand narratives.
- Translate strategy into compelling visual and editorial stories.
- Oversee high-quality creative output across all channels.
Marketing Manager in England employer: Thomas Pink
Contact Detail:
Thomas Pink Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager in England
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can land you that Marketing Manager role.
✨Tip Number 2
Show off your creativity! When you get the chance to interview, bring examples of your past campaigns or projects. We want to see how you’ve developed compelling messaging and storytelling frameworks that align with brand propositions.
✨Tip Number 3
Be ready to discuss performance metrics! As a Marketing Manager, you’ll need to own and optimise channels like PPC and paid social. Brush up on your ROI and ROAS knowledge so you can impress us with your data-driven mindset during interviews.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make that connection!
We think you need these skills to ace Marketing Manager in England
Some tips for your application 🫡
Show Your Creative Side: When applying for the Marketing Manager role, let your creativity shine through! Use engaging language and storytelling to showcase how you can redefine brand propositions and develop compelling messaging for Thomas Pink and Pink London.
Tailor Your Application: Make sure to tailor your CV and cover letter specifically for this role. Highlight your experience in performance marketing, content creation, and brand development, and explain how these skills align with our goals at StudySmarter.
Be Data-Driven: We love numbers! Include any relevant metrics or KPIs from your previous roles that demonstrate your success in driving acquisition, retention, and ROI. This will show us you're not just creative but also commercially savvy.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it gives you a chance to explore more about what we do at StudySmarter.
How to prepare for a job interview at Thomas Pink
✨Know the Brands Inside Out
Before your interview, dive deep into the Thomas Pink and Pink London brands. Understand their history, values, and current market positioning. This knowledge will help you articulate how you can contribute to redefining their brand proposition.
✨Showcase Your Creative Mindset
Prepare examples of past marketing campaigns you've led that demonstrate your creativity and commercial acumen. Be ready to discuss how you developed compelling messaging and storytelling frameworks, as this is crucial for the role.
✨Be Data-Driven
Familiarise yourself with key performance metrics relevant to marketing, such as ROI and ROAS. Be prepared to discuss how you've optimised performance channels in previous roles, as this will show your ability to drive acquisition and retention effectively.
✨Engage with Influencer Strategies
Think about how you would approach influencer marketing for both brands. Have a few ideas ready on how to build relationships with influencers and creators, as well as how to leverage partnerships to support the launch of Pink London.