At a Glance
- Tasks: Lead and mentor a team while actively contributing to outbound sales.
- Company: Join a high-growth SaaS company in Central London with a dynamic culture.
- Benefits: Competitive salary, equity, private healthcare, and generous leave.
- Other info: Enjoy a vibrant work environment with excellent career growth opportunities.
- Why this job: Shape the future of sales in a scaling business and make a real impact.
- Qualifications: 2+ years managing SDR/BDR teams and 5–10 years in outbound B2B SaaS sales.
The predicted salary is between 70000 - 75000 £ per year.
Location: Chancery Lane, Central London (4 days onsite – Monday to Thursday)
Salary: £70,000–£75,000 Base + OTE £95,000–£100,000 + Equity + Benefits
About the Opportunity
Thomas Patrick Recruitment is partnering with an exciting high-growth SaaS organisation to appoint an SDR Lead to join their expanding commercial function in London. This is an opportunity to join a scaling business where you will play a significant role in shaping and building an outbound sales function. This position is ideal for someone who thrives in an environment where they can both lead from the front and remain hands-on. This is not a pure management role. The successful individual will operate in a 70% leadership / 30% individual contributor (IC) capacity, managing a team while continuing to actively contribute to pipeline generation and sales activity. You will coach, mentor and develop a team of SDRs/BDRs whilst still personally engaging in outbound activity, including cold calling, opening target accounts and taking qualified opportunities through the sales process.
Key Responsibilities
- Team Leadership & Coaching
- Lead, mentor and develop a team of approximately 3–4 SDRs/BDRs
- Set team objectives and performance expectations
- Drive accountability and performance management
- Conduct regular coaching sessions and call reviews
- Develop team members through ongoing training and feedback
- Improve processes and increase overall team productivity
- Individual Contributor Responsibilities
- Personally carry a quota alongside leadership responsibilities
- Execute outbound prospecting activity
- Conduct high-quality cold outreach and cold calling activity
- Open and penetrate strategic target accounts
- Take qualified opportunities through relevant stages of the sales process
- Lead by example through activity levels and performance
- Outbound Strategy & Build
- Design, build and optimise outbound prospecting playbooks
- Develop scalable outbound processes and workflows
- Refine messaging and sequencing strategies
- Utilise modern prospecting tools and AI-assisted workflows
- Monitor and analyse key sales metrics
- Identify opportunities for continual process improvement
Absolute Non-Negotiable Requirements
- Genuine Player-Coach Mindset
- You must be enthusiastic about operating in a hands-on role with a personal quota.
- Requirements include:
- Comfortable carrying an individual target
- Happy to conduct cold outreach personally
- Comfortable opening accounts and taking demos
- Must actively enjoy balancing leadership with hands-on activity
- Onsite Requirement
- This position requires:
- 4 days per week onsite Monday–Thursday attendance
- Chancery Lane, Central London location
- Candidates must:
- Already live within a realistic commuting distance
- Be able to clearly demonstrate commute feasibility
- No sponsorship or relocation support available.
- Salary Alignment
- Required salary alignment:
- Base salary: £70,000–£75,000
- OTE: £95,000–£100,000
- Candidates outside of this range may not be considered.
- Leadership Experience
- Must have:
- Minimum 2 years managing SDR/BDR teams
- Experience coaching and holding teams accountable
- Experience managing quota performance
- Evidence of improving team results
- Outbound SaaS Experience
- Required:
- 5–10 years of outbound B2B SaaS sales experience
- Strong understanding of sales development functions
- Proven experience in outbound pipeline generation
- Not suitable: Inbound-only sales backgrounds, Enterprise field sales backgrounds without outbound ownership
- Career Stability
- Must demonstrate:
- Minimum one role with 2+ years tenure
- Strong career progression
- Stable employment history
- Multiple short-term positions may be considered a concern.
- Strong Cold Calling Ability
- Cold calling is the primary outbound channel. Candidates must demonstrate:
- Recent hands-on cold calling experience
- Confidence coaching others in cold outreach
- Proven success through phone-led outbound activity
- Building Functions From Scratch (0–1 Experience)
- Must have experience:
- Creating or rebuilding outbound processes
- Developing messaging frameworks
- Implementing prospecting strategies
- Improving outbound performance with measurable results
- Candidates who have only inherited established playbooks are unlikely to be suitable.
Desirable Experience
- Experience within the following would be advantageous:
- Series A–C scaling businesses
- High-growth SaaS environments
- YC-backed businesses
- AI-assisted sales tools
- Modern outbound technologies including: Clay, Lemlist, LinkedIn Sales Navigator, AI sequencing tools
Benefits
- Competitive salary and commission structure
- Share options
- Learning and development budget
- 25 days annual leave plus public holidays
- Private healthcare, dental and vision cover
- Enhanced parental leave
- Company events and offsites
- Free team lunches
About Thomas Patrick Recruitment
Thomas Patrick Recruitment partners with high-growth organisations to connect exceptional talent with ambitious businesses across technology and commercial markets. This role is being managed confidentially by Thomas Patrick Recruitment. Please apply directly or contact Aisling for a confidential discussion.
SDR Lead in London employer: Thomas Patrick Recruitment
At Thomas Patrick Recruitment, we pride ourselves on being an exceptional employer that fosters a dynamic and supportive work culture in the heart of Central London. As an SDR Lead, you will not only lead a talented team but also engage directly in sales activities, ensuring a balanced and rewarding experience. With competitive salaries, equity options, and a strong focus on employee development, we offer a unique opportunity for growth and success in a high-growth SaaS environment.
Contact Details:
Thomas Patrick Recruitment Recruitment Team
StudySmarter Expert Advice🤫
We think this is how you could land SDR Lead in London
✨Tip Number 1
Get your networking game on! Connect with people in the industry, attend events, and don’t be shy to reach out on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Practice your pitch! Whether it’s a casual chat or a formal interview, being able to clearly articulate your experience and what you bring to the table is key. We recommend rehearsing with friends or in front of a mirror.
✨Tip Number 3
Showcase your skills through real-life examples. When discussing your experience, highlight specific achievements and how you’ve contributed to team success. This will help you stand out as a candidate who can lead and deliver results.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who take that extra step to connect with us directly.
We think you need these skills to ace SDR Lead in London
Some tips for your application 🫡
Show Your Player-Coach Mindset:Make sure to highlight your enthusiasm for balancing leadership with hands-on sales activities. We want to see that you’re not just about managing but also getting stuck in with cold outreach and pipeline generation.
Tailor Your Application:When applying, customise your CV and cover letter to reflect the specific skills and experiences mentioned in the job description. We love seeing candidates who take the time to align their background with what we’re looking for!
Demonstrate Your Cold Calling Skills:Since cold calling is a big part of this role, make sure to include any relevant experience you have. Share specific examples of your success in outbound sales to show us you’ve got what it takes!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from us!
How to prepare for a job interview at Thomas Patrick Recruitment
✨Know Your Numbers
Before the interview, brush up on your sales metrics and achievements. Be ready to discuss your past quotas, how you met them, and any specific strategies you used to drive outbound sales. This will show that you’re not just a leader but also a hands-on contributor.
✨Demonstrate Your Coaching Skills
Prepare examples of how you've successfully coached and developed SDRs or BDRs in the past. Think about specific situations where your guidance led to improved performance. This will highlight your player-coach mindset, which is crucial for this role.
✨Showcase Your Outbound Strategy
Be ready to discuss your experience with building outbound processes and playbooks. Share insights on how you've refined messaging and sequencing strategies in previous roles. This will demonstrate your ability to design effective outbound strategies for the company.
✨Cold Calling Confidence
Since cold calling is a key part of this role, practice articulating your approach to cold outreach. Share recent experiences where you successfully engaged prospects over the phone. This will prove your confidence and capability in leading by example.
