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- Tasks: Create and execute digital marketing strategies to boost brand awareness and generate leads.
- Company: Join a dynamic firm focused on innovative legal services and digital excellence.
- Benefits: Enjoy flexible working options, professional development opportunities, and a vibrant team culture.
- Why this job: Be part of a newly created role that shapes the future of digital marketing in the legal sector.
- Qualifications: Degree in Marketing or Communications with 3+ years of digital marketing experience required.
- Other info: Equal opportunities employer; shortlisted candidates will be contacted for interviews.
The predicted salary is between 28800 - 48000 £ per year.
We are seeking a skilled and experienced digital marketing communications specialist, with a strong background in managing and developing websites and digital channels to achieve business objectives. The successful candidate will be responsible for developing and executing effective digital marketing strategies to develop content campaigns, promote our services, build brand awareness, and generate leads. This is a newly created role, which will report to the Head of Marketing & Business Development.
Key responsibilities
- Contribute to the development of a digital strategy which involves creating a comprehensive plan for utilising digital channels to achieve business goals, enhance client experiences, and stay ahead of the competition.
- Manage, maintain and develop the firm's websites and social media channels, including creating and publishing content, monitoring engagement, and responding to comments and inquiries.
- Drive the continuous optimisation of digital marketing campaigns, including SEO, PPC, email marketing, social media marketing and other online advertising campaigns.
- Ensure unity throughout content by promoting a consistent brand voice and identity.
- Develop and manage online reputation and review management strategies.
- Collaborate with the firm’s practice groups to develop and execute targeted marketing campaigns for specific legal services.
- Develop and execute content marketing strategies, including blog posts, whitepapers, guides, FAQs, and other thought leadership content.
- Manage relationships with external vendors, such as web developers, designers, and digital marketing agencies.
- Analyse website traffic and user behaviour data to optimise user experience and conversion rates.
- Monitor, analyse and report on digital marketing campaign performance metrics and KPIs, providing insights and recommendations to improve performance.
Key skills & experience required
- Degree in Marketing, Communications, or relevant digital marketing qualifications.
- 3+ years of experience in digital marketing, preferably within the legal industry.
- Strong understanding of SEO, PPC, email marketing, social media marketing, and other online advertising channels.
- Excellent written and verbal communication skills, with experience of copywriting for web.
- Proficiency in online customer experience (UX), effective web design, Google Analytics, Google AdWords, and other digital marketing tools.
- Photography, video and editing skills.
- Experience with website CMS (Wordpress).
- Strong project management skills with the ability to manage multiple campaigns and projects simultaneously.
- Ability to analyse data and derive insights for marketing strategies.
We are an equal opportunities employer. Short-listed candidates will be contacted for interview.
Digital Marketing Communications Specialist employer: Thomas Mansfield Family Law
Contact Detail:
Thomas Mansfield Family Law Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Communications Specialist
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the legal sector. This will not only help you understand the specific challenges and opportunities but also allow you to speak confidently about how you can contribute to our digital strategy.
✨Tip Number 2
Showcase your experience with website management and content creation by preparing a portfolio of your previous work. Highlight any successful campaigns you've led, particularly those that involved SEO, PPC, or social media marketing, as these are crucial for this role.
✨Tip Number 3
Network with professionals in the digital marketing field, especially those who have experience in the legal industry. Engaging with industry peers can provide valuable insights and may even lead to referrals that could strengthen your application.
✨Tip Number 4
Prepare to discuss how you would approach developing a digital marketing strategy tailored to our firm. Think about specific tactics you would employ to enhance client experiences and build brand awareness, as this will demonstrate your proactive thinking and suitability for the role.
We think you need these skills to ace Digital Marketing Communications Specialist
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, especially within the legal industry. Emphasise your skills in SEO, PPC, and content creation, as these are crucial for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's objectives. Mention specific strategies you would implement to enhance their digital presence.
Showcase Your Work: If possible, include links to previous campaigns or projects you've worked on. This could be a portfolio of your content, analytics reports, or examples of successful digital strategies you've executed.
Highlight Analytical Skills: Since the role involves analysing website traffic and campaign performance, make sure to mention any experience you have with tools like Google Analytics and how you've used data to drive marketing decisions.
How to prepare for a job interview at Thomas Mansfield Family Law
✨Showcase Your Digital Expertise
Make sure to highlight your experience with digital marketing tools and strategies during the interview. Be prepared to discuss specific campaigns you've managed, focusing on your role in SEO, PPC, and content marketing.
✨Demonstrate Your Analytical Skills
Since the role involves analysing website traffic and campaign performance, come equipped with examples of how you've used data to drive decisions. Discuss any metrics or KPIs you've improved in past roles.
✨Prepare for Content Creation Questions
Expect questions about your approach to content creation and management. Bring examples of your writing or campaigns that showcase your ability to maintain a consistent brand voice across different channels.
✨Understand the Company’s Digital Presence
Research the company's current digital marketing efforts before the interview. Familiarise yourself with their website and social media channels, and be ready to suggest improvements or new ideas that align with their goals.
