At a Glance
- Tasks: Lead digital growth and enhance customer experiences through innovative strategies.
- Company: Join Thomas, a pioneer in talent assessment transforming into an AI-powered platform.
- Benefits: Enjoy flexible working, 25 days holiday, gym membership support, and more.
- Other info: Be part of a dynamic team driving innovation in workplace intelligence.
- Why this job: Shape the future of digital marketing and make a real impact on business growth.
- Qualifications: Proven digital marketing leadership experience, especially in B2B or SaaS environments.
The predicted salary is between 66150 - 80850 £ per year.
Contract: Permanent
Location: Flexible (Marlow/Hybrid or remote)
About Thomas
At Thomas, we imagine a world of limitless human potential — where people thrive through self-awareness and authentic connection. For over 45 years, we’ve been pioneers in talent assessment. But now, we’re transforming. We’re evolving from a trusted assessment provider into a disruptive AI-powered people science platform, uniting behavioural insight, data, and technology to revolutionise how people and teams work together. Our new Connection Intelligence (CXI) platform is redefining collaboration — helping organisations unlock intelligent team profiling, behaviour comparison, and personalised growth at scale. We’re shaping a new era of workplace intelligence.
The Opportunity
We’re looking for a Head of Digital Demand & Experience to lead the next evolution of digital growth at Thomas. This is not a role focused on generating more traffic, impressions or clicks. Your job is to make our digital channels commercially perform — attracting the right prospective customers, creating exceptional digital journeys and turning digital investment into qualified pipeline and revenue. You’ll own the commercial performance of our website, paid acquisition, search strategy, digital customer journeys, conversion optimisation and digital analytics. You’ll also have the opportunity to build a new in-house digital marketing capability, shaping the team, technology, processes and ways of working that will underpin our future growth. And while this is a senior leadership role, it is deliberately hands-on. We’re looking for someone who is equally comfortable setting the strategy with senior stakeholders and opening the platforms themselves to build, test and optimise campaigns. If you love combining commercial strategy, experimentation, customer experience, technology and execution, this could be a brilliant opportunity.
What You’ll Do
- Develop and deliver digital demand plans aligned to the wider Marketing and commercial strategy
- Own the commercial performance of the Thomas website, improving customer journeys, conversion and lead generation
- Lead Thomas’s approach to SEO, GEO and paid search, improving visibility and commercial performance
- Personally build, run and optimise paid search, paid social and other digital acquisition campaigns
- Use digital analytics, attribution and customer behaviour data to understand performance and identify opportunities for improvement
- Lead ongoing website experimentation, including A/B testing, landing page optimisation and conversion rate optimisation
- Lead, coach and develop a small digital marketing team
- Strengthen Thomas’s in-house digital marketing capability, including the skills, processes and tools needed for effective delivery
- Lead website and digital agency migrations, protecting SEO, tracking, customer journeys and performance throughout
- Maximise the value of Thomas’s digital marketing technology and platforms
- Work closely with Sales, Product, Customer Success and the wider Marketing team to create a joined-up prospect experience
- Stay ahead of developments in digital marketing, AI, search and customer behaviour, identifying opportunities to improve effectiveness and efficiency
Requirements
About You
You’ll bring significant digital marketing leadership experience, ideally within a B2B software, SaaS, technology or subscription business, together with a strong understanding of how digital activity contributes to commercial performance. You’ll be able to demonstrate experience in:
- Leading digital demand generation programmes that have contributed to measurable pipeline, revenue growth or customer acquisition.
- Personally building, running and optimising paid search and paid social campaigns, with recent hands-on experience inside the platforms.
- Leading website strategy and improving digital customer experiences through data and evidence-based optimisation.
- Building or significantly developing an in-house digital marketing capability, including team skills, processes, technology and ways of working.
- Leading an end-to-end website migration while protecting SEO, analytics, tracking, customer journeys and conversion performance.
- Leading a digital agency migration or transition, including knowledge transfer, access and asset handover, continuity planning and performance stabilisation.
- Using digital analytics and performance data to make decisions and improve commercial outcomes.
- Managing digital marketing budgets and demonstrating return on investment.
- Leading, coaching and developing marketing professionals.
- Working effectively with senior stakeholders and colleagues across Marketing, Sales, Product and other commercial functions.
Most importantly, you’ll bring a commercial mindset. You’ll be interested not only in what digital activity is doing, but in what it is achieving — and you’ll continually connect performance back to lead generation, conversion, customer acquisition and wider commercial objectives.
Why Thomas
- Be part of an organisation redefining the future of people science.
- Shape how Thomas attracts, engages and converts customers through digital experiences.
- Build and develop a high-performing in-house digital marketing capability.
- Lead digital activity that directly contributes to pipeline, conversion and commercial growth.
- Work with talented colleagues across Marketing, Sales, Product and Customer Success.
- Stay at the forefront of digital marketing, AI, search and customer experience innovation.
- Grow your career in a global, high-performing SaaS business.
- Enjoy flexibility through hybrid working.
Benefits
- Holiday – 25 days per annum, plus the opportunity to purchase up to an extra 5 days per annum through the salary sacrifice holiday buy scheme.
- Early Finish Friday – Finish at 15:00 all year round.
- Hybrid Working – Primarily working from home, with some days in the office as agreed with your People Manager.
- An extra day off for your birthday and for moving house.
- Employee Assistance Programme – Access to Champion Health, which provides a complete support network offering expert advice and compassionate guidance, accessible 24 hours a day, 7 days a week, 365 days a year.
- UK Healthcare – A cash plan where members of Team Thomas can claim back the cost of various healthcare appointments, including dental and optical.
- Gym Membership – Thomas will pay up to £28 per month towards membership at any nationwide gym, or £28 per month towards membership at The Marlow Club, a gym and swimming pool located close to the Marlow office.
- Perkbox – A communication, health & wellbeing and discount portal, allowing members of Team Thomas to keep up to date with business news, access information on health & wellbeing offerings, and access discounts across a wide range of retail products and leisure activities.
- Personalised Feedback Session – With an Enablement Specialist to gain insight into your own Thomas insights.
- Dress Down Policy – Other than for client-facing meetings where appropriate.
- Enhanced Maternity and Paternity Scheme.
- Salary Sacrifice Pension Scheme.
Head of Digital Demand and Experience in Marlow employer: Thomas International
At Thomas, we are committed to fostering a culture of innovation and collaboration, making us an exceptional employer for the Head of Digital Demand and Experience role. With flexible working arrangements, a focus on employee well-being, and opportunities for professional growth within a pioneering SaaS environment, you will be empowered to shape the future of digital marketing while enjoying a supportive work-life balance. Join us in redefining people science and experience the unique advantages of working in Marlow, where your contributions directly impact our commercial success and customer engagement.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Digital Demand and Experience in Marlow
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Thomas International and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Thomas International are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Thomas International on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Thomas International. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Head of Digital Demand and Experience in Marlow
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Thomas International. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Thomas International:Show us that you’ve done your homework! In your application, briefly mention what you admire about Thomas International’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Thomas International
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Thomas International will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Thomas International, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
