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- Tasks: Lead marketing strategy for Thomas Cook, driving brand growth and customer engagement.
- Company: Join the iconic Thomas Cook, a leader in travel since 1842, now part of eSky Group.
- Benefits: Enjoy flexible working, medical care, life insurance, and generous annual leave.
- Why this job: Shape the future of travel marketing and inspire customers to explore the world.
- Qualifications: Proven experience in strategic marketing, strong leadership, and brand management skills.
- Other info: Dynamic global work culture with opportunities for personal development.
The predicted salary is between 60000 - 80000 £ per year.
As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook returned as an online travel agency and is now part of the Polish-based eSky Group. Together, we develop solutions that inspire people to explore the world and turn these inspirations into experiences.
We’re seeking a Head of Marketing to lead marketing for Thomas Cook, driving brand consideration and sustainable growth. This role will shape and deliver a wide-ranging marketing communications strategy, working closely with the UK team and drawing on the wider group’s marketing capabilities to maximize impact.
What will your journey with us look like?
- Own the brand positioning and strategy for Thomas Cook: defining the brand narrative and messaging, ensuring brand consistency across all marketing channels, identifying Thomas Cook specific brand opportunities, managing brand perception and reputation.
- Own the Thomas Cook brand budget, marketing calendar and campaign strategy: developing the quarterly UK marketing plan, aligning brand, PR, social and performance activity to ensure a consistent brand identity across all customer touch points.
- Lead and develop the UK marketing team (10 - 12 FTE), which includes: Brand Lead, Public Relations Specialist, Organic Social Managers, Creative Manager, Content, Brand Partnerships and Customer Experience.
- Oversee PR strategy and media relations: managing national media relationships, driving earned media coverage, handling crisis communications for the UK.
- Act as the voice of the UK customer within the organisation: ensuring all customer feedback is used to drive meaningful customer experience improvements.
- Brand Partnerships: reviewing and identifying partnership opportunities that drive brand growth, customer acquisition, and commercial performance across the UK market.
- Collaboration with Group Marketing: working closely with central marketing teams including Performance marketing and Marketing Automation.
To Succeed In This Role, You Need
- Proven experience in a senior strategic marketing role, with a focus on Brand and Campaign planning.
- Strong leadership and team management, with the ability to head in remote and hybrid environments.
- Significant experience in brand strategy and brand management.
- Good knowledge of all marketing channels to drive effective campaigns.
- Significant experience in a B2C sector, with experience in the travel sector is a bonus.
What can we offer if you decide to travel with us?
- Dynamic work culture in a global environment.
- AXA medical care partnership.
- Life Insurance.
- Annual leave allowance + 8 days UK bank holidays.
- 2 hours per week for self development.
- Flexible working arrangements.
Head of Marketing (UK) in London employer: Thomas Cook
Contact Detail:
Thomas Cook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (UK) in London
✨Tip Number 1
Network like a pro! Reach out to people in the travel industry, especially those connected to Thomas Cook. Attend events, join online forums, and don’t be shy about sliding into DMs on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements, especially in brand strategy and campaign planning. This is your chance to showcase how you can drive brand growth and customer engagement.
✨Tip Number 3
Prepare for interviews by researching Thomas Cook’s recent campaigns and understanding their brand positioning. Be ready to discuss how you can contribute to their marketing strategy and improve customer experience based on current travel trends.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining the team at Thomas Cook and ready to take on the challenge of leading their marketing efforts.
We think you need these skills to ace Head of Marketing (UK) in London
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! Share personal experiences or insights that connect you to the role and the brand. We want to see how your passion aligns with our mission at Thomas Cook.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in strategic marketing and brand management, and don’t forget to mention any travel industry experience. We’re looking for someone who understands our market!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that showcases your skills without unnecessary fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re tech-savvy, which is a bonus in this digital age!
How to prepare for a job interview at Thomas Cook
✨Know Your Brand Inside Out
Before the interview, dive deep into Thomas Cook's brand history and current positioning. Understand their unique selling points and how they differentiate themselves in the travel market. This will help you articulate how your vision aligns with their goals.
✨Showcase Your Leadership Style
As a Head of Marketing, you'll be leading a team. Be prepared to discuss your leadership approach and provide examples of how you've successfully managed teams in remote or hybrid settings. Highlight any strategies you've used to foster collaboration and drive results.
✨Demonstrate Market Insight
Stay updated on current travel trends and consumer behaviour in the UK market. Bring insights to the table during your interview about how these trends can influence marketing strategies. This shows that you're not just a marketer but also a strategic thinker who understands the landscape.
✨Prepare for Scenario Questions
Expect questions that ask how you would handle specific marketing challenges or crises. Think through potential scenarios related to brand perception or campaign failures, and prepare your responses. This will demonstrate your problem-solving skills and readiness to tackle real-world issues.