Find a job 
Featured Companies 
Featured Universities 
For Companies At a Glance
- Tasks: Lead marketing strategy for Thomas Cook, shaping brand narrative and driving growth.
- Company: Join the iconic Thomas Cook, a leader in travel since 1842, now part of eSky Group.
- Benefits: Enjoy flexible working, medical care, life insurance, and generous annual leave.
- Why this job: Make a real impact in the travel industry with a dynamic global team.
- Qualifications: Proven experience in strategic marketing, strong leadership, and brand management skills.
- Other info: Collaborative environment with opportunities for self-development and career growth.
The predicted salary is between 60000 - 80000 £ per year.
As the world’s oldest travel brand, Thomas Cook has been shaping travel since 1842. In September 2020, Thomas Cook returned as an online travel agency and is now part of the Polish-based eSky Group. Together, we develop solutions that inspire people to explore the world and turn these inspirations into experiences.
We’re seeking a Head of Marketing to lead marketing for Thomas Cook, driving brand consideration and sustainable growth. This role will shape and deliver a wide-ranging marketing communications strategy, working closely with the UK team and drawing on the wider group’s marketing capabilities to maximize impact.
What will your journey with us look like?
- Own the brand positioning and strategy for Thomas Cook: defining the brand narrative and messaging, ensuring brand consistency across all marketing channels, identifying Thomas Cook specific brand opportunities, managing brand perception and reputation.
- Own the Thomas Cook brand budget, marketing calendar and campaign strategy: developing the quarterly UK marketing plan, aligning brand, PR, social and performance activity to ensure a consistent brand identity across all customer touch points.
- Lead and develop the UK marketing team (10 - 12 FTE), which includes: Brand Lead, Public Relations Specialist, Organic Social Managers, Creative Manager, Content, Brand Partnerships and Customer Experience.
- Oversee PR strategy and media relations: managing national media relationships, driving earned media coverage, handling crisis communications for the UK.
- Act as the voice of the UK customer within the organisation: ensuring all customer feedback is used to drive meaningful customer experience improvements.
- Brand Partnerships: reviewing and identifying partnership opportunities that drive brand growth, customer acquisition, and commercial performance across the UK market.
- Collaboration with Group Marketing: working closely with central marketing teams including Performance marketing and Marketing Automation.
To Succeed In This Role, You Need
- Proven experience in a senior strategic marketing role, with a focus on Brand and Campaign planning.
- Strong leadership and team management, with the ability to head in remote and hybrid environments.
- Significant experience in brand strategy and brand management.
- Good knowledge of all marketing channels to drive effective campaigns.
- Significant experience in a B2C sector, with experience in the travel sector is a bonus.
What can we offer if you decide to travel with us?
- Dynamic work culture in a global environment.
- AXA medical care partnership.
- Life Insurance.
- Annual leave allowance + 8 days UK bank holidays.
- 2 hours per week for self development.
- Flexible working arrangements.
Head of Marketing (UK) employer: Thomas Cook
Contact Detail:
Thomas Cook Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Marketing (UK)
✨Tip Number 1
Network like a pro! Reach out to people in the travel and marketing sectors on LinkedIn. Join relevant groups, attend webinars, and don’t be shy about asking for informational interviews. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a personal website or portfolio that highlights your marketing achievements and campaigns. This is a great way to demonstrate your expertise and creativity, especially for a role like Head of Marketing.
✨Tip Number 3
Prepare for interviews by researching the company’s recent campaigns and market position. Be ready to discuss how you can enhance their brand strategy and drive growth. Tailor your responses to show you understand their unique challenges and opportunities.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining the Thomas Cook team and contributing to its exciting journey.
We think you need these skills to ace Head of Marketing (UK)
Some tips for your application 🫡
Show Your Passion for Travel: When you're writing your application, let your love for travel shine through! Share personal experiences or insights that connect you to the role and the brand. We want to see how your passion aligns with our mission at Thomas Cook.
Tailor Your CV and Cover Letter: Make sure to customise your CV and cover letter for this specific role. Highlight your relevant experience in strategic marketing and brand management, and don’t forget to mention any travel industry experience. We’re looking for someone who gets what we do!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that showcases your skills without unnecessary fluff!
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Thomas Cook!
How to prepare for a job interview at Thomas Cook
✨Know Your Brand Inside Out
Before the interview, dive deep into Thomas Cook's history, values, and current market position. Understand their brand narrative and how it aligns with your vision for the Head of Marketing role. This will help you articulate how you can enhance their brand strategy.
✨Showcase Your Leadership Style
Prepare to discuss your leadership approach and how you've successfully managed teams in remote or hybrid settings. Share specific examples of how you've developed marketing teams and fostered collaboration, as this is crucial for the role.
✨Be Data-Driven
Familiarise yourself with key metrics that drive marketing success, especially in the travel sector. Be ready to discuss how you've used data to inform campaign strategies and improve brand performance, demonstrating your ability to make informed decisions.
✨Think Partnerships
Consider potential brand partnerships that could benefit Thomas Cook. Come prepared with ideas on how to integrate these partnerships into marketing campaigns, showcasing your strategic thinking and understanding of customer acquisition.