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- Tasks: Shape our online strategy across digital platforms to enhance customer experience.
- Company: Join Thomas Carroll, a leading employee-owned company in Wales since 1972.
- Benefits: Enjoy employee ownership, 25 days holiday, health benefits, and a supportive work culture.
- Why this job: Be part of a dynamic team driving brand awareness and customer engagement in a creative environment.
- Qualifications: Minimum 3 years in digital marketing; strong writing, creativity, and analytical skills required.
- Other info: Hybrid working model with a salary range of £28,000 to £35,000.
The predicted salary is between 24000 - 30000 £ per year.
Founded in 1972, Thomas Carroll Group plc is one of the biggest employee-owned companies in Wales. We provide a breadth of professional services for businesses and individuals, including business and personal insurance broking, employee benefits, wealth management, health & safety and employment law consultancy. Our people and the relationships we build with our clients are our differentiating strengths.
We’re looking for a Digital Marketing Executive to join our team in Caerphilly. You will play a vital role in shaping our online strategy across various digital platforms, including websites, blogs, search engines, emails, and social media to optimise the customer experience. In this role, you will be responsible for planning, implementing, and managing digital marketing strategies to drive brand awareness, enhance customer engagement, and create leads. You will work closely with other departments, such as sales and our in-house insurtech team to ensure consistent messaging and deliver real value to our customers.
Main Responsibilities
- Develop and implement digital marketing strategies: Design and execute multi-channel marketing campaigns (SEO, SEM, PPC, social media, email marketing etc.) to enhance brand awareness, drive website traffic, and generate leads.
- Website Management: Ensure the website is up to date with the latest content and enhance the user experience.
- Search Engine Optimization (SEO): Conduct keyword research, optimise website content, and improve on-page and off-page SEO.
- Copywriting and content management: Collaborate with content creators and designers to produce engaging digital content.
- Email marketing: Plan, design, and optimise email marketing campaigns.
- Pay-Per-Click (PPC) advertising: Set up and manage Google Ads and social media ad campaigns.
- Manage social media platforms: Create, schedule, and publish engaging content on social media.
- Analytics and reporting: Track and analyse performance using digital tools.
- Collaborate with cross-functional teams: Work with designers, developers, sales, and product teams.
- Monitor trends and competitor activity: Stay updated on the latest digital marketing trends and tools.
Skills Required
- Minimum of 3 years’ experience in a digital marketing or similar role.
- Exceptional writing and editing skills.
- Creative mindset with the ability to translate complex concepts into relatable content.
- Proficiency in digital marketing tools and content management systems.
- Strong understanding of data analysis and reporting tools.
- Basic understanding of SEO best practices.
- Strong research skills and attention to detail.
- Ability to work independently and collaboratively.
- Ability to manage multiple projects simultaneously while meeting deadlines.
- Up-to-date knowledge of content trends and emerging platforms.
Job Type & Working Hours
35 hours per week, 9am to 5pm, Monday to Friday, including paid lunch break for one hour. Salary range £28,000 to £35,000 depending on experience. We offer a range of great benefits to reward and support our employees, including: Employee ownership with annual bonuses, 25 days holiday as standard plus bank holidays, health and wellbeing benefits.
Thomas Carroll are an Equal Opportunity Employer and are committed to excellence through diversity.
Digital Marketing Executive - Caerphilly employer: Thomas Carroll Group
Contact Detail:
Thomas Carroll Group Recruiting Team
contact@thomas-carroll.co.uk
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Executive - Caerphilly
✨Tip Number 1
Familiarise yourself with Thomas Carroll's brand and values. Understanding their commitment to employee ownership and client relationships will help you align your responses during interviews, showcasing how you can contribute to their mission.
✨Tip Number 2
Stay updated on the latest digital marketing trends and tools. Being knowledgeable about current strategies in SEO, PPC, and social media will not only impress during interviews but also demonstrate your proactive approach to the role.
✨Tip Number 3
Prepare examples of successful digital marketing campaigns you've managed in the past. Highlighting your experience with multi-channel strategies will show that you have the practical skills needed for this position.
✨Tip Number 4
Network with current or former employees of Thomas Carroll if possible. Gaining insights into the company culture and expectations can give you an edge in understanding what they value in a Digital Marketing Executive.
We think you need these skills to ace Digital Marketing Executive - Caerphilly
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly focusing on skills like SEO, PPC, and content management. Use keywords from the job description to align your experience with what Thomas Carroll is looking for.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for digital marketing and your understanding of the company's values. Mention specific campaigns or projects you've worked on that relate to the responsibilities outlined in the job description.
Showcase Your Skills: In your application, provide examples of how you've successfully implemented digital marketing strategies in the past. Include metrics or results to demonstrate your impact, such as increased website traffic or improved engagement rates.
Proofread Your Application: Before submitting, carefully proofread your CV and cover letter for any spelling or grammatical errors. A polished application reflects your attention to detail, which is crucial in a digital marketing role.
How to prepare for a job interview at Thomas Carroll Group
✨Showcase Your Digital Marketing Skills
Make sure to highlight your experience with various digital marketing tools and strategies. Be prepared to discuss specific campaigns you've worked on, including SEO, PPC, and social media management, as this role requires a solid understanding of these areas.
✨Demonstrate Your Creativity
Since the position involves creating engaging content, think of examples where you've successfully translated complex ideas into relatable content. Bring along samples of your work or be ready to discuss your creative process during the interview.
✨Understand the Company Culture
Research Thomas Carroll Group and their commitment to employee ownership and independence. Showing that you understand their values and how they relate to your potential role can set you apart from other candidates.
✨Prepare for Collaboration Questions
This role requires working closely with various teams. Be ready to share experiences where you've collaborated effectively with others, particularly in cross-functional settings, to demonstrate your teamwork skills.
