At a Glance
- Tasks: Lead brand development and create engaging content across digital channels.
- Company: Creative-led company blending data, tech, and creativity.
- Benefits: Private medical insurance, life assurance, and discounts on various services.
- Other info: Join a dynamic team that values curiosity, collaboration, and innovation.
- Why this job: Shape the GAIN brand globally and make a real impact.
- Qualifications: Experience in brand leadership and digital marketing with a creative flair.
The predicted salary is between 55000 - 65000 € per year.
ABOUT
GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data‑driven creativity shape the future.
Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.
THE ROLE
This is an exciting time as we look to build the GAIN brand Globally - we’re looking to appoint a Brand & Content Lead to this newly formed Marketing team. This is a key role at the heart of GAIN’s marketing engine. You’ll work together with our Marketing Director as well as the five business units, to help put GAIN on the map. The role involves developing a best‑in‑class brand experience, from our visual identity and tone of voice to the content and digital channels that carry them. You’ll ensure our story is told creatively and consistently across social, digital, AV, website and beyond, helping GAIN build awareness, drive engagement, and create meaningful connections with clients and our people alike.
RESPONSIBILITIES
- Brand Development & Guardianship: Partner with the Marketing Director and GAIN Creative Studio to deliver the new GAIN Brand Book defining our identity, tone, and visual system across all touch points. Oversee creation of branded toolkits, including social announcement templates, event collateral, and internal agency resources. Act as the brand guardian, ensuring consistent quality, tone and application across the GAIN group and all Business Units. Step in to support Business Unit marketing teams when brand or content resources are needed and agreed.
- Content & Creative: Lead the development of central AV material from showreels to thought leadership films, creating engaging, best‑practice assets for both the group and individual BUs. Collaborate with internal and external partners to deliver compelling, insight‑led storytelling across digital channels. Build and manage a central library of high‑quality content assets and guidelines for consistent use across teams.
- Digital Presence & Performance: Oversee GAIN’s website ensuring content quality, technical health, and continuous evolution. Lead the development of the new GAIN website, shaping its design, structure, UX, and creative execution. Design and implement SEO and PPC strategies, driving visibility, engagement, and performance across priority markets and growth areas. Manage social media strategy and content calendar — leading on platform strategy, campaign execution, and performance optimisation.
- Collaboration & Amplification: Stay closely connected to Business Unit marketing activity, identifying content and stories to amplify at group level. Seek opportunities for cross‑BU collaboration, creating joint activations or campaigns that elevate the GAIN brand and drive impact. Produce and distribute targeted newsletters to discrete audiences, sharing thought leadership, announcements, and internal updates.
- Process & Leadership: Establish best‑in‑class processes for content production, approvals, and publishing across the group. Ensure alignment and efficiency between Marketing, Creative Studio, and Business Units. Provide mentorship and joint management of the Marketing Executive, supporting their development and workflow. Act as the knowledge hub for brand, content and social best practice across GAIN.
QUALIFICATIONS
- Lots of hustle and creative flair.
- Proven experience in brand, content, or marketing leadership, within an agency, consultancy, or creative tech environment.
- Deep understanding of brand systems, digital marketing (SEO/PPC/social), and content production across multiple formats.
- Strong creative eye able to translate strategy into standout visual and written execution.
- Experience managing websites, content pipelines, and brand launches with a mix of in‑house and external teams.
- Excellent project management and stakeholder engagement skills, balancing strategic priorities with hands‑on delivery.
- Confident communicator and collaborator, equally comfortable briefing designers, reviewing copy, or reporting results to senior leadership.
- A passion for creating content that inspires, informs, and connects.
HOW YOU’LL WORK
- Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.
- Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition into action. We move fast, learn fast, and push through obstacles together. Progress beats perfection, and momentum creates impact.
- Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives, and experiences, we solve harder problems faster and deliver results no single expert could achieve together.
BENEFITS
- Private Medical Insurance
- Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing.
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
GAIN Marketing - Brand & Content Lead in London employer: Thisisgain
GAIN is an exceptional employer that fosters a vibrant and innovative work culture, where creativity meets data-driven insights. Located in London, the company offers a hybrid working model, ensuring flexibility while providing comprehensive benefits such as private medical insurance and a cycle-to-work scheme. With a strong emphasis on employee growth and collaboration, GAIN empowers its team members to explore new frontiers in marketing, making it an ideal place for those seeking meaningful and impactful careers.
StudySmarter Expert Advice🤫
We think this is how you could land GAIN Marketing - Brand & Content Lead in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your creativity! When you land that interview, bring along a portfolio or examples of your work that highlight your brand and content skills. Make sure it reflects your unique style and how you can contribute to GAIN’s vision of blending data and creativity.
✨Tip Number 3
Be prepared to discuss your ideas! Research GAIN’s current projects and think about how you can add value. Bring fresh ideas to the table during interviews, showing that you’re not just a fit for the role but also passionate about pushing the brand forward.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the GAIN team. Don’t miss out on this opportunity!
We think you need these skills to ace GAIN Marketing - Brand & Content Lead in London
Some tips for your application 🫡
Show Your Creative Flair:When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re all about blending data with creativity, so don’t hold back on showing us what makes you stand out.
Tailor Your Application:Make sure to tailor your application specifically for the Brand & Content Lead role. Highlight your relevant experience in brand development and content creation, and connect it back to how you can help GAIN build its brand globally. We want to see how you fit into our vision!
Be Clear and Concise:While we love creativity, clarity is key! Make sure your application is easy to read and gets straight to the point. Use bullet points where necessary to break down your skills and experiences, making it easier for us to see why you’re the perfect fit.
Apply Through Our Website:Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to be part of the GAIN team right from the start!
How to prepare for a job interview at Thisisgain
✨Know the Brand Inside Out
Before your interview, dive deep into GAIN's brand identity and values. Familiarise yourself with their creative-led approach and how they blend data with creativity. This will help you articulate how your experience aligns with their mission and how you can contribute to building the GAIN brand globally.
✨Showcase Your Creative Flair
Prepare examples of your past work that demonstrate your creative thinking and ability to develop compelling content. Whether it's a successful campaign or a unique brand strategy, be ready to discuss how you turned ideas into impactful results, reflecting GAIN's ethos of rebel thinking and innovation.
✨Be Data-Driven
Since GAIN values insight-driven strategies, come prepared with metrics and data from your previous roles. Discuss how you've used analytics to inform your marketing decisions, optimise campaigns, or enhance brand visibility. This will show that you understand the importance of combining creativity with data.
✨Engage in Collaborative Thinking
Highlight your experience in working collaboratively across teams. GAIN emphasises the power of collective expertise, so share examples of how you've successfully partnered with different departments or stakeholders to achieve common goals. This will demonstrate your ability to thrive in a team-oriented environment.
