Junior Product Manager

THIS™ is a fast-paced, VC-backed leader in producing plant-based food. Our products are at the leading-edge of the plant-based category in terms of taste, texture and appearance. Since our launch in June 2019, the company has experienced significant growth in revenue. In 2023, THIS™ topped The Grocer and Alantra’s annual Fast 50 list, a ranking of the country’s fastest-growing food and drink companies on two-year sales growth. We aim to be the number 1 plant-based brand in the UK and beyond. Our vision is to have a world where animals aren’t food and the environment is protected. Our mission statement is: “We will lead a revolution with our ridiculously delicious and nutritious plant-based food.”

As Junior Product Manager, you will look after THIS™’s products from start to finish, across all phases of their lifecycle. This role sits within our Innovation team but works closely with all teams, particularly our Marketing team. You are responsible for the successful marketing of new products and the continuous improvement of our existing portfolio.

What will you be getting up to?

• NPD and portfolio strategy: Support the Senior Product Marketing Manager in portfolio performance analysis and identify corrective actions as well as longer-term strategic initiatives to drive growth.
• Opportunity and white space analysis: Monitor performance of core portfolio and NPD in the context of the category and run competitive analysis to identify white space opportunities.
• Consumer insights: Ensure consumer centricity, continuously review and analyse market, category, competitor and consumer data to generate insights that help drive strategic decisions.
• Stage and Gate: Involved in all stages of the Stage and Gate process for the products you manage, including analysis of performance, development of the consumer proposition, and monitoring launch performance.
• Management of freelance designers: Responsible for managing our freelance designers ensuring that work is complete on time and to a good standard.
• Photography: Manage photography for packaging assets, ensuring all photography is on brand and approved by the Marketing Director.
• Artwork management: Involved in the artwork process across your projects, ensuring all packaging is on brand, compliant and communicates key product messages.
• Product to market: Work closely with the Marketing Activation team, providing clear direction on the product and its key features and benefits.
• Budget management: Responsible for managing annual renewals for platforms and ensuring marketing budget is up to date and accurate.

What are we looking for?

• Enthusiastic and energetic, keen to make a difference and contribute to the success of the THIS™ brand.
• A self-starter who is curious, proactive and able to work independently.
• Comfortable analysing large amounts of data to generate insights and key takeaways.
• A focused team player who can work cross-functionally and manage multiple projects simultaneously.
• Experience within Product Marketing/NPD and the stage and gate process is essential.
• Strong attention to detail, particularly within artwork and packaging, with experience in copywriting.

From our side:

• A competitive salary that fairly recognises your experience and potential.
• 25 days paid Holiday Allowance, plus 8 bank holidays, plus 1 paid Wellbeing Day a month.
• Hybrid working – 3 days in the office.
• Flexible working hours.
• Private healthcare and life assurance.
• The chance to have a meaningful impact.

We are committed to fostering a diverse, equitable, and inclusive workplace where everyone feels a true sense of belonging. We actively encourage applications from individuals of all backgrounds, particularly those underrepresented in our industry.