At a Glance
- Tasks: Drive digital growth strategies and manage performance across various channels.
- Company: Join This Works, a leading wellness brand focused on sleep and stress solutions.
- Benefits: Competitive salary, performance bonus, employee discounts, and hybrid working.
- Other info: Enjoy a dynamic work environment with opportunities for personal and professional growth.
- Why this job: Be part of a science-led brand making a real difference in people's lives.
- Qualifications: 6+ years in digital marketing with proven e-commerce growth experience.
The predicted salary is between 55000 - 60000 £ per year.
- Salary – £55,000 - £60,000 plus up to 10% bonus
- ABOUT THIS WORKS
This Works creates effective, trusted sleep, stress and skin solutions that improve people's lives and wellbeing.
An award-winning brand founded in 2004 that understands the universal need to restore nervous system regulation at all ages and life stages.
Every product is proven to work in scientific studies to help create lasting change.
Our products combine functional fragrances, circadian science and sensorial rituals to help shift the body from heightened stress states into restorative recovery modes.
We are recognised globally as leaders in sleep and bodycare and as emerging innovators in neuro-cosmetics and nervous system wellness.
Our brand is built on scientific credibility, efficacy, inclusivity and conscious formulation principles.
ROLE PURPOSE
Accelerate profitable consumer growth across digital channels.
The role sits at the intersection of marketing, e-commerce, creative and data, turning commercial targets into an integrated plan across paid acquisition, affiliates, CRM and retention.
- GROWTH STRATEGY AND COMMERCIAL DELIVERY
- Build annual and quarterly digital growth plans aligned with revenue, margin and customer targets.
- Translate forecasts into channel, audience, campaign and investment plans.
- Balance short-term trading performance with sustainable customer and brand growth.
- Identify opportunities and risks across acquisition, conversion, retention and customer value.
- PAID ACQUISITION AND AGENCY MANAGEMENT
- Own paid performance across Meta, Google, Tik Tok and emerging channels.
- Set budgets, KPIs and testing priorities and hold external agencies accountable.
- Independently interrogate channel, audience, bidding and creative recommendations.
- Detect deterioration, tracking discrepancies and forecast risk early.
- Develop a structured test roadmap across audiences, creative, landing pages, offers and media mix.
- AFFILIATES AND PARTNERSHIPS
- Own the affiliate programme, partner recruitment, commission structures and commercial governance.
- Measure incrementality and prevent uncontrolled discount or voucher activity.
- Own whitelisting and paid amplification mechanics.
- Partner with Brand on creator credibility, brand suitability and message consistency.
- D2C, CRM AND RETENTION
- Improve traffic quality, average order value and revenue per session.
- Partner with CRM to grow repeat purchase, retention and lifetime value.
- Develop welcome, replenishment, cross-sell, reactivation and lapsed-customer strategies.
- MEASUREMENT AND INSIGHT
- Create one trusted view of CAC, CPA, ROAS, MER, conversion, AOV, repeat rate, LTV and contribution.
- Reconcile platform reporting with Shopify, GA4 and financial performance.
- Separate attributed revenue from genuinely incremental growth.
- Produce concise weekly reporting: what happened, why it happened and what action is required.
- Translate performance data into actionable creative requirements for Brand and Production.
- CANDIDATE PROFILE
- Six or more years in growth, performance or digital marketing, ideally D2C beauty or wellness.
- Evidence of delivering measurable, profitable e-commerce growth.
- Strong Meta, Google, agency management, Shopify, GA4 and attribution capability.
- Commercial understanding of margin, contribution, promotions and forecasting.
- Able to connect media, website, CRM, sales and finance data and challenge received explanations.
- SUCCESS MEASURES
- Profitable D2C net-sales growth, contribution and marketing efficiency.
- CAC and CPA within target; improved conversion, AOV, retention and LTV.
- Faster identification and correction of performance issues.
- A transparent, trusted view of performance and forecast risk.
- More accountable and effective agency delivery.
BENEFITS
- Opportunity to join a growing, science-led wellness brand.
- Competitive salary and performance-based bonus.
- Employee product discount and quarterly product allocation.
- Birthday day off.
- Hybrid working pattern with four days per week in the office.
- #J-18808-Ljbffr
Senior Growth Marketing Manager employer: This Works
This Works is an exceptional employer, offering a dynamic work environment that fosters innovation and personal growth within the wellness industry. With a competitive salary, performance-based bonuses, and a hybrid working model, employees enjoy a healthy work-life balance while contributing to a brand that prioritises scientific credibility and inclusivity. The company also provides unique benefits such as a birthday day off and generous product discounts, making it an attractive place for those seeking meaningful and rewarding employment.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Growth Marketing Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for This Works and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like This Works are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with This Works on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at This Works. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Growth Marketing Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit This Works. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of This Works:Show us that you’ve done your homework! In your application, briefly mention what you admire about This Works’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at This Works
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at This Works will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At This Works, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
