GAIN Performance - Creative Strategist in London

This role is for a Creative Strategist who will support our paid media clients by driving performance-focused creative direction. You’ll be responsible for identifying winning ad concepts, analyzing creative performance data, and turning insights into actionable briefs and feedback. You’ll work closely with UGC creators, designers, and editors to bring creative ideas to life—ensuring assets are optimised for each platform and aligned with performance goals.

We are looking for someone who is process driven, meticulous, and has a passion for driving great results. You must be a good team player, able to take direction and able to prioritise a busy workload.

• Creative Strategy & Insight
  • Analyze paid media performance to identify creative trends, winning ads, and areas for improvement
  • Conduct research to support concept ideation and ensure cultural and brand relevance always with performance in mind
  • Translate insights into clear, actionable briefs for design, UGC, and editing teams
  • Maintain a feedback loop on asset performance to inform future iterations
• Creative Production Collaboration
  • Collaborate with UGC creators, designers, and video editors to bring creative concepts to life
  • Review and QA creative assets to ensure they are on-brand, error‑free, and performance‑optimised
  • Adapt creative for different platforms and placements as needed
• Client & Team Communication
  • Maintain professional, friendly, and transparent communication with clients— we act as an extension of their team, with a clear focus on helping them grow through honest, insight‑led creative strategy
  • Work alongside paid media teams to support the Client Lead in shaping creative strategies that align with overall client objectives
  • Collaborate closely with the Creative Strategy team, Head of Creative, Creative Director, and designers with a positive, solutions‑focused, and team‑oriented mindset
  • Approach collaboration with openness to feedback—contractors are treated as an integral part of the team, and in turn, your feedback and input are valued and encouraged

• 2+ years in creative strategy or performance marketing
• Strong working knowledge of Meta Ads Manager and paid media creative performance metrics
• Proven experience writing creative briefs and turning performance insights into clear next steps
• Familiarity with platform‑specific ad formats and best practices (Meta, TikTok, YouTube)
• Excellent communication skills—able to clearly articulate ideas, direction, and feedback
• Experience working with or managing UGC creators and creative freelancers is a plus

• Constant curiosity: we’re curious, critical, creative thinkers who get a kick out of finding new ways to look at the world. So, we constantly seek out data, insight, intelligence and inspiration that fuels our thinking.
• Pushing boundaries: we don't wait for innovation; we share a relentless drive to engineer it. Merging data, technology and creativity to craft bold strategies that drive real impact.
• The power of our imagination: creativity guides everything we do. We’re not afraid to think big and push our clients out of their creative comfort zone.
• Making it happen: we create, we experiment, we go again. Giving each other the freedom to fail. Collectively pursuing ideas that have the power to change the world.
• Putting people first: We never lose sight of humanity, care, and impact. We do what's right not what's easy. For our people, our clients and the planet.

GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity to create meaningful impact, with a workforce of 650 people worldwide. This role will sit within the Performance Business Unit. We help brands show up in the right place, at the right time, to the right people, with data‑driven campaigns. Whether it’s paid media, SEO, link building or performance‑driven creative, we build campaigns that actually perform - driving clicks, visibility, conversions, and real business growth.

Our Benefits vary from country to country but we strive to provide similar benefits across all regions.

• 45‑minute first interview with a senior team member
• One hour interview with two team members, including a take home and on‑screen task
• (P.s. our interviews tend to be more friendly and relaxed than most, that’s how we like to work)

We will do everything possible to create the best experience for candidates, however we appreciate interviews can be challenging. So, please let us know if we can make any adjustments to make you more comfortable or confident. The above also applies once successful, if you require any reasonable adjustments to ensure a smooth transition into your new role, please highlight this with us during onboarding.

GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.