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- Tasks: Lead brand development and create engaging content across digital channels.
- Company: Creative-led company blending data, tech, and creativity in London.
- Benefits: Private medical insurance, life assurance, and discounts on various services.
- Other info: Join a dynamic team that values curiosity, collaboration, and innovation.
- Why this job: Shape GAIN's global brand and make a real impact with your creativity.
- Qualifications: Experience in brand leadership and digital marketing with a creative flair.
The predicted salary is between 60000 - 75000 ÂŁ per year.
Team: Marketing
Reporting to: Marketing Director
Location: London / hybrid
ABOUT
GAIN is a creative‑led, insight‑driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don’t just embrace innovation – we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data‑driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel your growth and deliver measurable impact.
THE ROLE
This is an exciting time as we look to build the GAIN brand Globally - we’re looking to appoint a Brand & Content Lead to this newly formed Marketing team. This is a key role at the heart of GAIN’s marketing engine. You’ll work together with our Marketing Director as well as the five business units, to help put GAIN on the map. The role involves developing a best‑in‑class brand experience, from our visual identity and tone of voice to the content and digital channels that carry them. You’ll ensure our story is told creatively and consistently across social, digital, AV, website and beyond, helping GAIN build awareness, drive engagement, and create meaningful connections with clients and our people alike.
RESPONSIBILITIES
- Brand Development & Guardianship
- Partner with the Marketing Director and GAIN Creative Studio to deliver the new GAIN Brand Book defining our identity, tone, and visual system across all touch points.
- Oversee creation of branded toolkits, including social announcement templates, event collateral, and internal agency resources.
- Act as the brand guardian, ensuring consistent quality, tone and application across the GAIN group and all Business Units.
- Step in to support Business Unit marketing teams when brand or content resources are needed and agreed.
- Lead the development of central AV material from showreels to thought leadership films, creating engaging, best‑practice assets for both the group and individual BUs.
- Collaborate with internal and external partners to deliver compelling, insight‑led storytelling across digital channels.
- Build and manage a central library of high‑quality content assets and guidelines for consistent use across teams.
- Oversee GAIN’s website ensuring content quality, technical health, and continuous evolution.
- Lead the development of the new GAIN website, shaping its design, structure, UX, and creative execution.
- Design and implement SEO and PPC strategies, driving visibility, engagement, and performance across priority markets and growth areas.
- Manage social media strategy and content calendar — leading on platform strategy, campaign execution, and performance optimisation.
- Stay closely connected to Business Unit marketing activity, identifying content and stories to amplify at group level.
- Seek opportunities for cross‑BU collaboration, creating joint activations or campaigns that elevate the GAIN brand and drive impact.
- Produce and distribute targeted newsletters to discrete audiences, sharing thought leadership, announcements, and internal updates.
- Establish best‑in‑class processes for content production, approvals, and publishing across the group.
- Ensure alignment and efficiency between Marketing, Creative Studio, and Business Units.
- Provide mentorship and joint management of the Marketing Executive, supporting their development and workflow.
- Act as the knowledge hub for brand, content and social best practice across GAIN.
QUALIFICATIONS
- Lots of hustle and creative flair.
- Proven experience in brand, content, or marketing leadership, within an agency, consultancy, or creative tech environment.
- Deep understanding of brand systems, digital marketing (SEO/PPC/social), and content production across multiple formats.
- Strong creative eye able to translate strategy into standout visual and written execution.
- Experience managing websites, content pipelines, and brand launches with a mix of in‑house and external teams.
- Excellent project management and stakeholder engagement skills, balancing strategic priorities with hands‑on delivery.
- Confident communicator and collaborator, equally comfortable briefing designers, reviewing copy, or reporting results to senior leadership.
- A passion for creating content that inspires, informs, and connects.
HOW YOU’LL WORK
- Rebel Thinking: We don’t accept “good enough”. Rebel Thinking is about curiosity with courage. We make it safe to question assumptions, challenge the obvious, and explore smarter, braver ways forward, even when it feels uncomfortable. This is how new ideas, better products, and real breakthroughs happen.
- Make It Happen: “We turn intent into momentum.” Making it Happen is about turning ambition into action. We move fast, learn fast, and push through obstacles together. Progress beats perfection, and momentum creates impact.
- Swarming Our Expertise: “Individually smart. Collectively unstoppable.” Swarming our Expertise means we win together. We commit to developing our expertise so that by combining diverse skills, perspectives, and experiences, we solve harder problems faster and deliver results no single expert could achieve together.
BENEFITS
- Private Medical Insurance
- Life Assurance
- Income protection
- Employee Assistance Programme
- Cycle to Work salary sacrifice scheme
- Tech & Wearables salary sacrifice scheme
- Octopus EV Scheme
- Discounts and deals on a range of items from hotels, holidays and hormone testing to cinema, gyms and will writing.
GAIN is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, gender reassignment, religion or belief, marital status, or pregnancy and maternity.
GAIN Marketing - Brand & Content Lead in London employer: This is Gain Ltd
Contact Detail:
This is Gain Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land GAIN Marketing - Brand & Content Lead in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that dream role.
✨Tip Number 2
Show off your creativity! When you get the chance to present yourself, whether in interviews or casual chats, let your personality shine through. Share your ideas and how you can contribute to GAIN's innovative culture.
✨Tip Number 3
Prepare for those tricky questions! Research common interview questions for marketing roles and think about how your experience aligns with GAIN's mission. Practice makes perfect, so rehearse with a friend or in front of the mirror.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the GAIN team.
We think you need these skills to ace GAIN Marketing - Brand & Content Lead in London
Some tips for your application 🫡
Show Your Creative Flair: When you're crafting your application, let your creativity shine through! Use engaging language and showcase your unique style. Remember, we’re looking for someone who can blend data with creativity, so don’t hold back!
Tailor Your Application: Make sure to tailor your application specifically for the Brand & Content Lead role. Highlight your relevant experience in brand development and content creation, and how it aligns with our mission at GAIN. We want to see how you can contribute to our vision!
Be Clear and Concise: While we love creativity, clarity is key! Make sure your application is easy to read and straight to the point. Use bullet points where necessary to break down your skills and experiences, making it easier for us to see why you’re a great fit.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at GAIN!
How to prepare for a job interview at This is Gain Ltd
✨Know the Brand Inside Out
Before your interview, dive deep into GAIN's brand identity and values. Familiarise yourself with their recent campaigns and how they blend creativity with data. This will not only show your genuine interest but also help you align your ideas with their vision.
✨Showcase Your Creative Flair
Prepare to discuss your past experiences in brand and content leadership. Bring examples of your work that highlight your creative thinking and ability to translate strategy into compelling visuals and narratives. Be ready to explain how your approach can elevate GAIN's brand.
✨Demonstrate Digital Savvy
Since the role involves overseeing digital presence, brush up on your knowledge of SEO, PPC, and social media strategies. Be prepared to share your thoughts on current trends in digital marketing and how you would apply them to enhance GAIN's online visibility.
✨Emphasise Collaboration Skills
GAIN values teamwork, so be ready to discuss how you've successfully collaborated with different teams in the past. Share specific examples of cross-functional projects where you played a key role, highlighting your communication skills and ability to drive collective success.