At a Glance
- Tasks: Lead and innovate in SEO, social media, and organic search strategies.
- Company: Join GAIN, a creative and data-driven company shaping the future of media.
- Benefits: Enjoy competitive pay, health perks, remote work options, and personal development opportunities.
- Other info: Dynamic environment with a focus on growth and innovation.
- Why this job: Be at the forefront of AI and SEO evolution, making a real impact.
- Qualifications: Proven experience in SEO and team leadership required.
The predicted salary is between 75600 - 92400 £ per year.
Department: Performance Media
Reporting to: Director of Performance Media
Location: London/Bournemouth/Bristol/Barcelona/Hybrid
ABOUT: GAIN is a creative-led, insight-driven company that blends data, tech and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions.
THE ROLE: The Head of Owned Media is GAIN's senior specialist and capability leader across SEO, organic search, social, authority and link building, responsible for setting the standard for our work today while defining how the capability needs to evolve for the future. Search and discovery are changing rapidly. Traditional search engines increasingly sit alongside AI-powered search, generative answer engines and new discovery environments. We are looking for a progressive leader who understands this shift and is excited by the opportunity to evolve GAIN's Owned Media proposition around it.
KEY ACCOUNTABILITIES: The Head of Owned Media is accountable for:
- Setting the strategic and technical direction for GAIN's Owned Media capability across SEO, organic search, social, authority and link building
- Leading, developing and inspiring a multidisciplinary team
- Ensuring consistently high standards of strategy, technical delivery, execution and measurable client performance
- Evolving GAIN's proposition in response to changing search behaviours, AI-powered discovery, GEO and emerging technologies
- Building AI-enabled workflows, automation and tools that improve the quality, speed and scalability of our work
- Acting as the senior subject-matter expert for Owned Media across GAIN, providing authority and confidence to clients, prospects and internal teams
- Developing new services, methodologies, frameworks and intellectual property that differentiate GAIN in the market
- Ensuring the capability operates commercially, with strong utilisation, effective resource deployment and sustainable contribution to margin
- Developing world-class specialists and future leaders within the discipline
TECHNICAL & CAPABILITY LEADERSHIP: You will be the senior technical authority for Owned Media within GAIN, continually raising the quality, sophistication and relevance of the capability. Responsibilities include:
- Define and continually evolve GAIN's approach to SEO, organic search, social, authority building and digital discovery
- Maintain deep knowledge of technical SEO and ensure best practice is consistently applied across complex and enterprise-level client environments
- Provide senior oversight and strategic direction for major client programmes, pitches and complex organic-search challenges
- Establish clear standards for technical SEO, content optimisation, authority and link building, measurement, reporting and strategic planning
- Challenge teams to move beyond traditional SEO metrics and demonstrate the relationship between organic visibility, discovery, customer behaviour and business growth
- Coach and mentor senior specialists, ensuring technical knowledge and strategic thinking continually develop across the team
- Build strong relationships with search platforms, technology partners and relevant industry communities
- Represent GAIN as a recognised authority on the future of search and organic discovery through client conversations, industry events, content and thought leadership
CLIENT & DELIVERY EXCELLENCE: Take senior ownership of the strategic direction and quality of GAIN's most important and complex Owned Media engagements. Build trusted relationships with senior client stakeholders, translating complex search challenges into clear commercial opportunities. Support teams in resolving difficult technical, strategic or performance challenges. Ensure appropriate quality assurance is applied across strategy, implementation, analysis and reporting.
PROPOSITION & SERVICE DEVELOPMENT: Continually assess GAIN's Owned Media proposition against client needs, competitor capabilities and wider changes within the search landscape. Identify opportunities for new products and services across SEO, GEO, AI discovery, authority building and organic performance.
DEVELOP WORLD-CLASS EXPERTS: You will build a specialist community that people want to join, develop within and learn from. Lead, coach and inspire the Owned Media team, creating clear expectations around quality, performance and professional development.
COMMERCIAL & OPERATIONAL LEADERSHIP: As Head of the capability, you will also ensure Owned Media operates as a healthy, scalable and commercially successful part of GAIN. Maintain visibility of utilisation, capacity, skills coverage and future resource requirements.
HOW SUCCESS WILL BE MEASURED: Success in the role will be demonstrated through a clear, differentiated and progressive Owned Media proposition, consistently outstanding SEO and organic-search work across GAIN's clients, and evidence that GAIN is successfully evolving beyond traditional SEO into GEO, AI search and broader organic discovery.
We are looking for an established search leader who combines deep technical credibility with the ambition to redefine what an Owned Media capability can become.
GAIN - Head of Owned Media employer: This is Gain Ltd
GAIN is an exceptional employer that fosters a collaborative and innovative work culture, perfect for professionals seeking to make a significant impact in the finance sector. With a focus on employee growth, we offer continuous learning opportunities and the chance to work remotely, allowing for a healthy work-life balance while engaging in meaningful projects that drive system optimisation and automation. Join us to be part of a forward-thinking team that values your expertise and encourages your professional development.
StudySmarter Expert Advice🤫
We think this is how you could land GAIN - Head of Owned Media
✨Show Your Creative Side
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✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like This is Gain Ltd are looking for.
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✨Attend Industry Events
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We think you need these skills to ace GAIN - Head of Owned Media
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit This is Gain Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of This is Gain Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about This is Gain Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at This is Gain Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at This is Gain Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At This is Gain Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
