At a Glance
- Tasks: Lead and innovate major B2B events in luxury travel, shaping experiences that inspire change.
- Company: Dynamic B2B events company redefining industry standards in luxury travel.
- Benefits: Enjoy a 4-day work week, hybrid working, health coverage, and bonus potential.
- Other info: Inclusive workplace with opportunities for growth and international travel.
- Why this job: Join a creative team and make a real impact in the luxury travel sector.
- Qualifications: Experience in luxury hospitality or events, strong leadership, and strategic skills.
The predicted salary is between 48000 - 72000 £ per year.
Welcome to This is Beyond, a dynamic and forward-thinking B2B events company based in the heart of West London. From our humble beginnings as an ambitious startup, we have swiftly risen to become a global leader in pioneering B2B events that redefine industry standards. Renowned as thought leaders in the luxury travel sector, we have left an indelible mark by spearheading innovative approaches and cultivating fervent communities around distinct travel niches. Our diverse portfolio boasts a mix of groundbreaking global travel trade shows tailored for elite influencers and trendsetters. At This is Beyond, we are relentless in our pursuit of crafting unparalleled experiences.
The role
As a Senior Events Director, you will be responsible for the overall strategic direction, commercial success and flawless delivery of one of This is Beyond’s major events. You will lead a multidisciplinary team across sales, marketing, content and operations, ensuring every element of the event aligns with our values, brand standards and business objectives. This role requires equal parts strategic thinking and hands-on leadership. You will shape the event’s long-term vision, develop and deliver its commercial strategy, and ensure it continues to evolve as a world-class platform that connects and inspires the most influential players in luxury travel. You will not simply deliver an event; you will nurture a living community of people and ideas. You will build something that grows year after year, creating experiences that inspire leaders, shift perspectives and spark lasting change.
What you will do
- Strategic Leadership and Direction: Set and deliver the event’s strategic roadmap, ensuring it drives growth, impact and industry leadership. Own the event’s P&L, overseeing budgeting, forecasting and financial performance to meet ambitious revenue and profitability targets. Monitor market trends, customer insights and competitor activity to inform innovation and maintain a competitive edge. Contribute to company-wide strategic discussions, helping to shape the future direction of This is Beyond’s portfolio.
- Team Leadership and Development: Lead and inspire a team of senior managers and heads of department across sales, marketing and operations. Foster a culture of clarity, accountability and collaboration, ensuring everyone is aligned to shared goals. Coach, mentor and support your team to achieve their potential, encouraging ownership, innovation and continuous improvement. Model leadership behaviours that reflect This is Beyond’s values: trust, curiosity, integrity, excellence and generosity.
- Commercial and Analytical Focus: Drive revenue and audience growth through effective commercial strategies and data-led decision making. Oversee exhibitor and buyer acquisition, retention and satisfaction, ensuring a consistently high calibre of participants. Evaluate event performance using clear metrics, drawing insights to refine strategy and enhance results. Balance creativity and commerciality, ensuring that every innovation adds measurable value.
- Customer and Stakeholder Engagement: Act as the senior ambassador for your event, engaging and networking directly with industry leaders, partners and stakeholders. Build and nurture strong, long-term relationships with exhibitors, buyers and sponsors. Represent This is Beyond with confidence, energy and authenticity in meetings, presentations and international forums. Ensure every customer touchpoint reflects the exceptional service, quality and attention to detail for which our brand is known.
- Innovation and Experience Design: Lead the continuous evolution of your event’s format, content and experience. Collaborate with creative and production teams to ensure the event feels alive, relevant and ahead of its time. Champion innovation, exploring new formats, technologies and approaches that deepen engagement and community value. Ensure the overall experience consistently delivers on our promise: to create meaningful connections that drive personal and professional transformation.
What you will need
- A strong commercial mindset grounded in real-world experience. You will likely come from a background in luxury hospitality, sales and marketing, or business development, ideally within luxury hotels, luxury events or travel brands.
- Experience in budget management, P&L ownership, and commercial strategy development.
- A strong understanding of the dynamics of premium client relationships, the power of storytelling in driving sales, and the discipline of delivering commercial results.
- Strong strategic and analytical skills, with a track record of making data-driven decisions. You will be confident leading complex P&Ls, developing growth strategies and motivating teams to exceed ambitious targets.
- You will be a proven excellent negotiator, stakeholder manager, team manager and relationship-builder.
- An operational mindset with hands-on event management experience. You will understand the intricacies of event delivery, logistics and on-site execution, and can translate strategy into flawless real-world experiences.
- Ability to manage multiple priorities in a fast-paced, global environment.
- Willingness to travel internationally to oversee event execution and engage with key stakeholders.
- Most importantly, you will have the energy and hunger to build on success; to take something extraordinary and make it even better.
Our Values
- Curiosity: Always ask why. Open your mind to new perspectives and possibilities, and never settle.
- Integrity: Be driven by good, not greed. You control your decisions, so make your actions count.
- Teamwork: Empower others and leave your ego at the door. Good relationships are a competition of generosity.
Benefits
Enjoy a range of benefits, including: Pension Scheme, Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities.
Position Type: Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd's Bush), 1 day working from home, and every Friday as a non-working day as standard.
Diversity & Inclusion
At This is Beyond, we’re dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected character traits.
Senior Events Director employer: This is Beyond Ltd
At This is Beyond, we pride ourselves on being an exceptional employer that champions innovation and creativity in the luxury travel events sector. Our vibrant work culture fosters collaboration and personal growth, offering employees a unique opportunity to thrive in a dynamic environment while enjoying benefits such as a hybrid working model, ongoing learning opportunities, and a four-day work week. Join us in West London, where your contributions will not only shape world-class events but also inspire a community of influential leaders.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Events Director
✨Tip Number 1
Network like a pro! Attend industry events, connect with fellow professionals on LinkedIn, and don’t be shy about reaching out to people in your desired field. Building relationships can open doors that a CV just can't.
✨Tip Number 2
Show up prepared! Research the company and its events thoroughly before any interviews or networking opportunities. This will not only impress them but also help you tailor your conversations to align with their values and goals.
✨Tip Number 3
Be ready to showcase your creativity! When discussing your past experiences, highlight innovative solutions you've implemented in previous roles. Remember, they’re looking for someone who can bring fresh ideas to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our dynamic team at This is Beyond.
We think you need these skills to ace Senior Events Director
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for the luxury travel sector shine through. We want to see that you’re not just looking for a job, but that you genuinely care about creating exceptional experiences and building vibrant communities.
Tailor Your Application:Make sure to customise your application to reflect how your skills and experiences align with our values and the specific requirements of the Senior Events Director role. Highlight your strategic thinking and hands-on leadership abilities, as these are key to our success.
Be Data-Driven:We love numbers! In your application, don’t shy away from showcasing your analytical skills. Share examples of how you've used data to drive decisions and improve event outcomes, as this will resonate well with us.
Apply Through Our Website:For the best chance of success, make sure to submit your application through our website. This way, we can easily track your application and ensure it gets the attention it deserves. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at This is Beyond Ltd
✨Know Your Audience
Before the interview, research This is Beyond and its events. Understand their unique approach to B2B events in the luxury travel sector. Tailor your responses to show how your experience aligns with their innovative spirit and commitment to excellence.
✨Showcase Your Leadership Style
As a Senior Events Director, you'll need to demonstrate your leadership capabilities. Prepare examples of how you've successfully led teams, fostered collaboration, and driven results in previous roles. Highlight your ability to inspire and mentor others while aligning with the company's values.
✨Be Data-Driven
This role requires a strong commercial mindset and analytical skills. Be ready to discuss how you've used data to inform decisions, manage budgets, and drive revenue growth. Bring specific metrics or case studies that showcase your success in these areas.
✨Emphasise Innovation
This is Beyond prides itself on redefining industry standards. Share your ideas on how to innovate event formats and enhance attendee experiences. Discuss any past experiences where you introduced new concepts or technologies that improved engagement and community value.
