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For Companies At a Glance
- Tasks: Lead sales strategy for a luxury travel show, building relationships and driving revenue growth.
- Company: This is Beyond creates extraordinary experiences, transforming industries into vibrant communities.
- Benefits: Enjoy hybrid working, health coverage, learning opportunities, bonuses, and social events.
- Why this job: Join a creative team in a unique environment that values relationships and innovation.
- Qualifications: 8+ years in hospitality or luxury travel, with strong leadership and analytical skills.
- Other info: Permanent role with a 4-day work week and a commitment to diversity and inclusion.
The predicted salary is between 43200 - 72000 £ per year.
Job Description
Head of Sales – Buyers & Exhibitors
Show: Further East
This is not your average sales job. This is not your average company. At This is Beyond, we build worlds, not just events. We’re a global force of creative doers, obsessive detail-lovers, and standard-raisers who transform industries into communities — one extraordinary experience at a time.We don’t sell stands. We sell stories, relationships, energy. Our shows reimagine what a B2B event can be. Right now, we’re searching for a Head of Sales to lead the charge for Further East — one of the world’s leading luxury travel shows dedicated to Asia.
About Further East
Welcome to Asia Pacific’s most intimate luxury travel marketplace. Further East brings together the region’s most forward-thinking travel brands with global buyers and media — all set on the sun-soaked shores of Seminyak, Bali. This is not a convention centre in a capital city. It’s a barefoot business retreat, where relationships are forged under palm trees and deep conversations unfold between swims. The vibe is informal. The business is serious. It’s about quality, not quantity — curating the right buyers and sellers in a space that feels personal, purposeful, and unforgettable. As we grow, we need a sales leader who can scale that success without losing the intimacy.
Who You Are
We are seeking a Head of Sales with a passion for building, strategy and coaching their team. You will be a restless learner, always looking for the next trends and harnessing that knowledge to drive Further East forward. Ideally you will have demonstrable experience working in hotel hospitality, or adjacent sectors. To be successful in this role you will get what high-touch sales really means. You will be creative, data-led, agile, and obsessed with understanding what makes your clients tick. Leading with confidence and humility, you will be a champion of commercial innovation for the Further East team.
What you will do
Deliver Revenue Growth with Vision & Grit
- Own and grow the commercial success of Further East, year-on-year.
- Lead sales strategy and execution for exhibitor stands, sponsorships, and curated buyer programmes.
- Design and adapt propositions based on real-time insight, feedback, and performance.
- Maximise value across exhibitor room bookings and contracted minimum spend.
Curate & Grow a Community
- Build meaningful, long-term relationships with Asia Pacific’s leading travel brands and high-value global buyers.
- Drive retention while actively identifying and converting fresh leads.
- Be the key contact for major clients, understanding their goals — and exceeding their expectations.
- Travel internationally to industry events to network, pitch, and absorb emerging trends.
Lead With Data, Act With Heart
- Set up weekly, monthly, and quarterly reporting rhythms to track sales performance and pipeline health.
- Use CRM systems (Salesforce) and market data to refine strategy, spot gaps, and seize opportunities.
- Maintain clean, accurate data — and instil that habit across your team of direct reports.
Coach, Inspire & Raise the Bar
- Lead and develop a high-performing sales team that loves working and growing together.
- Set ambitious goals, hold regular 1:1s, give clear feedback, and celebrate wins.
- Embed smart habits, drive curiosity, and push for innovation in how we sell and serve.
Own the Detail, Shape the Big Picture
- Work hand-in-hand with Event Leaders and Ops to refine floor plans, curate experiences, and manage budgets.
- Collaborate with the marketing team to ensure messaging aligns with commercial goals.
- Lead the delivery of pre-scheduled meetings through our curated marketplace model.
What you will need:
- 8+ years of experience in the hospitality, luxury travel, or related sectors.
- Proven track record of driving commercial growth using a data-driven, analytical approach.
- Understanding of luxury travel with strong industry connections.(preferred but not essential).
- Demonstrable success in leading sales teams, creating an environment of camaraderie and learning for your team, developing their talent, and providing critical feedback.
- Ability to adapt to change and take an agile, entrepreneurial approach to problem-solving.
- Confidence in managing event sales cycles, with familiarity in Salesforce (preferred but not essential).
- Bring high energy and a low ego
- Are equal parts commercially sharp and relationally strong
- Lead from the front — with kindness, confidence, and clarity
- Thrive in fast-moving environments and international contexts
- Love helping others grow — and grow yourself along the way
- Know your way around a budget, a buyer list, and a Bali beach bar
- Willing to travel globally as required.
Benefits: Enjoy a range of benefits, including: Hybrid working arrangement, Health Cash Plan/BUPA coverage, Ongoing Learning & Development opportunities, Bonus Earning Potential, Social Events & Travel Opportunities
Position Type: Permanent, with a 4-day working week. Our hybrid model includes 3 days in the office (located in Shepherd's Bush), 1 day working from home, and every Friday as a non-working day as standard.
Diversity & Inclusion: At This is Beyond, we're dedicated to fostering an inclusive workplace where diversity is celebrated. We prohibit discrimination and harassment based on factors such as race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.
How to Apply: Ready to join our team? Explore all our available career opportunities and apply by visiting our careers site at careers.thisisbeyond.com. Connect with our network and discover how you can contribute to our exciting journey!
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Head of Sales - Further East London · employer: This is Beyond, Ltd.
Contact Detail:
This is Beyond, Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Sales - Further East London ·
✨Tip Number 1
Familiarise yourself with the luxury travel industry and its key players. Attend relevant events or webinars to network and gain insights into current trends, which will help you speak confidently about the market during interviews.
✨Tip Number 2
Showcase your leadership skills by sharing examples of how you've successfully built and developed sales teams in the past. Be prepared to discuss specific strategies you've implemented that led to measurable growth.
✨Tip Number 3
Demonstrate your data-driven approach by being ready to discuss how you've used analytics to inform sales strategies. Highlight any experience you have with CRM systems like Salesforce, as this will be a key aspect of the role.
✨Tip Number 4
Emphasise your ability to build relationships and create community within the luxury travel sector. Prepare anecdotes that illustrate your success in nurturing long-term partnerships with clients and stakeholders.
We think you need these skills to ace Head of Sales - Further East London ·
Some tips for your application 🫡
Understand the Company Culture: Before applying, take some time to understand the unique culture at This is Beyond. They focus on building relationships and creating extraordinary experiences, so reflect this understanding in your application.
Tailor Your CV: Make sure your CV highlights relevant experience in hospitality or luxury travel. Emphasise your achievements in sales growth and team leadership, as these are key aspects of the Head of Sales role.
Craft a Compelling Cover Letter: In your cover letter, express your passion for the industry and your vision for driving sales at Further East. Use specific examples from your past experiences that demonstrate your ability to build relationships and lead a team.
Showcase Data-Driven Success: Since the role requires a data-led approach, include metrics and data points in your application that showcase your previous successes in sales. This could be revenue growth percentages or successful campaigns you've led.
How to prepare for a job interview at This is Beyond, Ltd.
✨Show Your Passion for Luxury Travel
Make sure to express your enthusiasm for the luxury travel sector during the interview. Share any personal experiences or insights you've gained from working in hospitality or related fields, as this will demonstrate your genuine interest and understanding of the industry.
✨Highlight Your Data-Driven Approach
Since the role requires a strong analytical mindset, be prepared to discuss specific examples of how you've used data to drive sales growth in previous positions. This could include metrics you've tracked, strategies you've implemented based on data insights, or how you've adapted your approach to meet changing market demands.
✨Demonstrate Leadership Skills
As a Head of Sales, showcasing your leadership abilities is crucial. Prepare to talk about your experience in leading teams, coaching individuals, and fostering a collaborative environment. Highlight any successful initiatives you've led that resulted in team growth or improved performance.
✨Emphasise Relationship Building
Given the importance of building long-term relationships in this role, come ready with examples of how you've successfully cultivated client relationships in the past. Discuss your approach to networking and how you maintain connections with key stakeholders in the industry.
