At a Glance
- Tasks: Drive customer acquisition through innovative account-based marketing campaigns.
- Company: Join Adyen, a dynamic tech company in the heart of London.
- Benefits: Competitive salary, diverse culture, and opportunities for personal growth.
- Other info: Embrace diversity and be your true self at Adyen.
- Why this job: Make a real impact in a collaborative environment with a focus on creativity.
- Qualifications: 3-5 years in demand generation with strong B2B marketing experience.
The predicted salary is between 50000 - 65000 € per year.
This is Adyen. Adyen is looking for a data-driven, proactive and collaborative demand generation manager who has extensive experience in account based marketing (ABM). This role will work from our London office and report directly to the Head of Marketing UK. The demand generation role is focused on driving impact for Adyen’s acquisition efforts of new customers through marketing. In this role, you’ll be responsible for planning, setting up and optimizing targeted account based marketing campaigns across owned and paid channels.
The ideal candidate is experienced in meeting revenue-based goals through 1:Few, and 1:1 account based marketing campaigns and collaborating with SDRs and Sales. This is a matrixed role collaborating across the UK/I and Global Marketing teams to generate sales accepted opportunities.
What you’ll do:
- Plan, set-up and optimize 1:few and 1:1 account based marketing campaigns
- Identify target accounts together with SDR and Sales and build and segment lists based on market priorities
- Map, plan and create compelling messages and creative against the prioritized accounts
- Collaborate closely with the digital marketing manager to create effective media strategies to reach the accounts
- Build and run email programs and direct marketing efforts in the UK/I
- Plan, build and optimize landing pages to drive sales accepted opportunities
- Work closely with the global acquisition marketing team to implement and drive strategies to generate sales accepted opportunities
- Leverage analytics tools to determine effectiveness of campaigns across all touch points
Who you are:
- 3-5 years of experience in a demand generation role focused on driving the acquisition of net new customers
- B2B marketing experience is a requirement
- Strong background in email marketing and ABM tools
- Knowledge of Marketo is a plus
- Proven experience delivering creative and successful marketing campaigns to targeted audiences
- Data-driven, analytical mindset
- Experience in working with data-driven optimizations
- Experience with Looker is a plus
- Balance between strategic & hands-on: From developing a strategy to execution and optimization
- You are a self-starting and self-motivated contributor with the ability to multitask and prioritize responsibilities
- Fluent spoken and written English is a requirement
- Ability to travel domestically and internationally 20%+
Our Diversity, Equity and Inclusion commitments:
Our unique approach is a product of our diverse perspectives. This diversity of backgrounds and cultures is essential in helping us maintain our momentum. Our business and technical challenges are unique, and we need as many different voices as possible to join us in solving them - voices like yours. No matter who you are or where you’re from, we welcome you to be your true self at Adyen.
Studies show that women and members of underrepresented communities apply for jobs only if they meet 100% of the qualifications. Does this sound like you? If so, Adyen encourages you to reconsider and apply. We look forward to your application!
What’s next?
Ensuring a smooth and enjoyable candidate experience is critical for us. We aim to get back to you regarding your application within 5 business days. Our interview process tends to take about 4 weeks to complete, but may fluctuate depending on the role. Learn more about our hiring process here. Don’t be afraid to let us know if you need more flexibility. This role is based out of our London office. We are an office-first company and value in-person collaboration; we do not offer remote-only roles.
Demand Generation Manager in London employer: This is Adyen Adyen
Adyen is an exceptional employer that fosters a dynamic and inclusive work culture, where collaboration and innovation thrive. Located in the heart of London, employees benefit from a vibrant environment that encourages professional growth through diverse perspectives and a commitment to diversity, equity, and inclusion. With a focus on impactful marketing strategies and a supportive team atmosphere, Adyen offers meaningful opportunities for career advancement while prioritising work-life balance and employee well-being.
StudySmarter Expert Advice🤫
We think this is how you could land Demand Generation Manager in London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, especially those who work at Adyen or similar companies. A friendly chat can sometimes lead to insider info about job openings or even a referral.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past demand generation campaigns. When you get the chance to chat with hiring managers, share how you’ve driven results and what tools you used.
✨Tip Number 3
Be proactive! If you see a role that excites you, don’t wait for the perfect moment. Apply through our website and follow up with a quick email to express your enthusiasm. It shows initiative!
✨Tip Number 4
Prepare for the interview! Research Adyen’s recent marketing campaigns and think about how you can contribute to their goals. Bring your ideas to the table; they’ll love your enthusiasm and creativity!
We think you need these skills to ace Demand Generation Manager in London
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Demand Generation Manager role. Highlight your experience with account-based marketing and any relevant tools like Marketo. We want to see how your skills align with what we're looking for!
Showcase Your Achievements:Don’t just list your responsibilities; share specific examples of successful campaigns you've run. Use data to back up your claims, as we love a data-driven approach! This will help us see the impact you've made in previous roles.
Be Authentic:We value diversity and authenticity, so let your personality shine through in your application. Share your unique perspective and experiences that make you a great fit for our team. Remember, we want to know the real you!
Apply Through Our Website:For the best chance of getting noticed, apply directly through our website. It’s the easiest way for us to track your application and ensure it reaches the right people. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at This is Adyen Adyen
✨Know Your ABM Inside Out
Make sure you brush up on your account-based marketing (ABM) knowledge. Be ready to discuss specific campaigns you've managed, the strategies you employed, and the results you achieved. This will show that you not only understand the theory but also have practical experience.
✨Showcase Your Data-Driven Mindset
Prepare to talk about how you've used analytics tools in past roles to optimise campaigns. Bring examples of how data influenced your decisions and led to successful outcomes. This will demonstrate your analytical skills and ability to drive results.
✨Collaborate Like a Pro
Since this role involves working closely with SDRs and Sales, think of examples where you've successfully collaborated across teams. Highlight how you communicated effectively and contributed to shared goals, as teamwork is key in this position.
✨Craft Compelling Messages
Be ready to discuss how you create engaging content for targeted audiences. Think about the messaging strategies you've used in previous campaigns and how they resonated with your audience. This will showcase your creativity and understanding of effective communication.
