At a Glance
- Tasks: Lead media strategy and optimise campaigns across various digital platforms.
- Company: Join ThirtyThree, an award-winning agency transforming employer branding and recruitment marketing.
- Benefits: Enjoy hybrid working, social events, discounts, and private medical insurance.
- Other info: Contribute to a diverse and inclusive workplace that values different perspectives.
- Why this job: Shape campaign strategies and connect media with creative in a dynamic environment.
- Qualifications: Experience in digital campaign planning and optimisation across multiple platforms required.
The predicted salary is between 43200 - 72000 £ per year.
We\'re looking for a confident, curious, and performance-driven Senior Digital Planner to join our team. This role is central to how we deliver media strategy, optimise campaign performance, and evolve our planning frameworks across paid media.
You\'ll lead planning across a wide range of paid media channels, including paid search, paid social, and programmatic, using the right mix of platforms to meet campaign goals. You\'ll turn briefs into actionable plans, evaluate performance data to guide optimisations, and collaborate with cross-functional teams to connect media with creative and client objectives.
This is a hands-on, strategic role for someone who can own campaign planning end-to-end, work in-platform, and help shape how we plan, test, present, and report in a transforming agency environment.
Benefits- Hybrid and flexible working
- Regular social get-togethers
- Dog-friendly office
- Beauty and fitness discounts
- Restaurant and shopping discounts
- Private medical insurance
- Dental insurance
- Pension scheme
- Lead media strategy for campaigns across paid search, paid social, and programmatic platforms
- Build and evolve full-funnel media plans based on client objectives and audience insight
- Write and present campaign plans with clear rationale, budget phasing, and test recommendations
- Present media strategies and performance insights to clients, both in meetings and written reports
- Design, track, and evaluate A/B tests and optimisations across platform, format, and message
- Work directly in-platform to set up, monitor, and adjust campaign performance as needed
- Interpret campaign performance to shape next steps and feed into client reports
- Work with creative, content and strategy teams to connect media with messaging and user experience
- Support campaign build, QA, and trafficking where needed
- Actively contribute to the improvement of our media planning frameworks, processes and tools
- Stay current on media trends and platform innovations and bring that thinking to clients and team discussions
- Proven experience planning and optimising campaigns across a mix of digital platforms (e.g. Google Ads, Meta, Linked In, programmatic DSPs, TikTok, Reddit or others)
- Strong understanding of digital media KPIs and how to use data to drive decision-making
- Comfortable presenting plans and results to clients and collaborating cross-functionally
- Experience writing media plans and reporting commentary
- Ability to independently lead planning from brief through to wrap-up
- Experience with campaign testing frameworks and performance innovation
- Comfortable working in-platform or overseeing builds in partnership with support roles
- Familiarity with employer branding, recruitment marketing, or talent audience behaviour is a plus
- Knowledge of Google Tag Manager, GA4, and ATS platforms a bonus
We\'re in an exciting phase of change. You\'ll help shape how we plan and deliver campaigns, raise the value of paid media, and strengthen the connection between media strategy, performance and creative. This is an opportunity to influence how we work as much as what we deliver.
About ThirtyThreeWe are an award-winning Employer Brand and Recruitment Marketing agency that brings together thinkers, writers, doers, and makers. Our team delivers innovative strategies, digital solutions, and multimedia campaigns that make a real impact across various sectors including Finance, Law, Retail, and Engineering.
Our Commitment to Diversity and InclusionAt ThirtyThree, we are committed to creating a diverse and inclusive workplace. We believe that the best work emerges when talented individuals from all backgrounds and life experiences come together. Our team is dedicated to:
- Embracing different perspectives
- Supporting individual growth
- Creating a culture of mutual respect and collaboration
Interested in joining our team? We want to hear from you!
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Senior Digital Planner in Birmingham employer: THIRTY THREE LTD
At ThirtyThree, we pride ourselves on being an innovative and inclusive employer that values creativity and collaboration. As a Senior Digital Planner, you'll thrive in a dynamic environment that encourages professional growth through hands-on experience and strategic influence over media planning. With benefits like hybrid working, a dog-friendly office, and regular social events, we foster a supportive culture where your contributions directly impact our clients and the evolution of our agency.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Planner in Birmingham
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for THIRTY THREE LTD and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like THIRTY THREE LTD are looking for.
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Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with THIRTY THREE LTD on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Senior Digital Planner in Birmingham
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit THIRTY THREE LTD. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of THIRTY THREE LTD:Show us that you’ve done your homework! In your application, briefly mention what you admire about THIRTY THREE LTD’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at THIRTY THREE LTD
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at THIRTY THREE LTD will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At THIRTY THREE LTD, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
