At a Glance
- Tasks: Lead digital communications and create engaging content for diverse audiences.
- Company: Join Thirteen Group, the largest housing association in the North East.
- Benefits: Enjoy a competitive salary, generous leave, and health support services.
- Other info: Be part of a diverse team dedicated to community and customer satisfaction.
- Why this job: Make a real impact by improving lives through effective communication.
- Qualifications: Creative mindset with strong understanding of digital channels and user-centred design.
The predicted salary is between 45666 - 45666 £ per year.
We have an exciting opportunity for a Digital Communications and Marketing Specialist to join our Communications and Marketing Team. You’ll be responsible for leading our digital communications channels, ensuring they are optimised for high performance and planning, delivering, and evaluating accessible communications that meet the needs of our customers, partners, and colleagues.
Salary: £45,666 per annum
Annual leave: Starting at 28 days, rising to 31 days after three years, a day off for your birthday, plus bank holidays.
Pension: Up to 17% contributions (flexible contribution rates of up to 7% colleague and up to 10% employer).
Simply Health: Save money on common health expenses and access health and wellbeing support services.
TDadar Discount and Reward platform: Providing savings on everyday brands.
Opportunities: To buy and sell annual leave.
Key Responsibilities:
- Support the Customer Communications and Marketing Manager in planning, developing, delivering, and evaluating agile, effective, and informed digital communications strategy and activity.
- Lead the planning, creation, execution, and evaluation of our digital communications, including a digital editorial calendar.
- Oversee the management of analytics tools and digital platforms, including website CMS, intranet, CRM, and social media.
- Ensure digital communications are accessible, clear, concise, useful, and engaging.
- Shape and deliver customer-facing digital communications that are relevant and timely, meeting WCAG standards, prioritising inclusive and accessible design, and ensuring every user can easily understand and act on the information we provide.
- Use insight, data, and user research to build a deep understanding of our diverse customer base, their behaviours, digital habits, and communication needs, ensuring all digital activity is shaped around what matters most to them.
- Create digital content in a range of formats, including producing and editing videos and leading photography, to ensure brand guidelines are adhered to and we fulfil the diverse communications needs of our varied audience base.
- Evaluate our digital communications activity, helping us understand the impact and continuously refine engagement strategies.
About You:
- Has a creative eye and the ability to create, design and produce cut-through communications.
- Possesses a brilliant understanding of digital communications channels.
- Understands content design principles and applies a user-centred approach to communication, information, and design.
- Can work in a fast-paced environment with the ability to plan and prioritise.
- Is proactive and highly productive.
- Has a growth mindset and the ability to drive positive change.
- Can enable great collaboration with colleagues and teams.
- Must possess a valid Full UK Driving Licence and access to a vehicle.
Why Thirteen Group:
At Thirteen, we work together to provide quality homes, build stronger communities, and support people to live well. As the largest housing association in the North East and among the top 25 nationally, we manage over 36,000 homes and have over 1,600 colleagues providing services for around 100,000 customers. Our vision is to be the most trusted housing association, with happy customers. We put customers at the heart of everything we do.
Join a team that’s local at heart but welcomes talent from everywhere. Be part of an organisation that values diversity and inclusivity. Be part of a company that offers tailored support services, going beyond just housing solutions.
Ready for a Rewarding Challenge? Join us at Thirteen Group and be a part of our vision to improve lives every day.
Digital Communications & Marketing Strategist employer: Thirteen Group
Thirteen Group is an exceptional employer that prioritises the well-being and growth of its employees, offering a competitive salary and generous annual leave starting at 28 days. With a strong commitment to diversity and inclusivity, our work culture fosters collaboration and innovation, while providing tailored support services that extend beyond housing solutions. Join us in making a meaningful impact in the community as we strive to improve lives every day.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Communications & Marketing Strategist
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best digital communications work. Whether it’s social media campaigns or content creation, having tangible examples can really set you apart from the crowd.
✨Tip Number 3
Prepare for interviews by researching the company and its values. Tailor your responses to show how your experience aligns with their mission. Don’t forget to think of questions to ask them too – it shows you’re genuinely interested!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take the initiative to engage directly with us. Let’s make it happen!
We think you need these skills to ace Digital Communications & Marketing Strategist
Some tips for your application 🫡
Tailor Your Application:Make sure to customise your CV and cover letter for the Digital Communications & Marketing Strategist role. Highlight your experience with digital channels and how you've successfully engaged diverse audiences in the past.
Showcase Your Creativity:This role needs someone with a creative eye, so don’t hold back! Include examples of your previous work, like campaigns or content you've created, that demonstrate your ability to produce engaging communications.
Be Data-Driven:We love numbers! When discussing your past experiences, mention how you’ve used analytics tools to shape your strategies. Show us how you’ve evaluated the impact of your digital communications and refined your approach based on data.
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way to ensure your application gets into the right hands and shows your enthusiasm for joining our team at Thirteen Group!
How to prepare for a job interview at Thirteen Group
✨Know Your Digital Channels
Before the interview, make sure you’re well-versed in the various digital communications channels. Research how the company uses social media, email marketing, and their website to engage with customers. Be ready to discuss specific examples of successful campaigns you've led or contributed to.
✨Showcase Your Creative Skills
Prepare a portfolio that highlights your best work in digital content creation. Whether it’s videos, graphics, or written content, having tangible examples will help demonstrate your creative eye and ability to produce engaging communications. Don’t forget to explain the thought process behind each piece!
✨Understand Accessibility Standards
Familiarise yourself with WCAG standards and be prepared to discuss how you’ve implemented accessible design in your previous roles. This shows that you not only understand the importance of inclusivity but also have practical experience in making digital communications accessible for all users.
✨Be Data-Driven
Highlight your experience with analytics tools and how you’ve used data to inform your digital strategies. Prepare to discuss specific metrics you’ve tracked and how they influenced your decision-making. This will show that you can evaluate the effectiveness of your communications and continuously improve engagement strategies.
