Head of Income Generation & Engagement

We are looking for a Head of Income Generation & Engagement to lead the creation and delivery of a new, integrated strategy, with scope to innovate across individual and major giving, retail, digital engagement and emerging income streams.

The Charity is a close-knit, collaborative animal welfare charity based in Surrey looking for full-time office working.

The Role involves working with the Chief Executive and others to develop a multi-disciplinary team covering income generation, marketing, communications and engagement to raise approximately £2m income. Responsibilities include:

• Reviewing income generation, marketing and communications trends, approaches and evaluation frameworks.
• Conducting further research and evaluation as required and setting against sector comparators.
• Conducting analysis of the charity's audiences, both existing and potential, with a view to maximising opportunities for engagement, influence, giving and volunteering.
• Creating an integrated brand, marketing and income generation strategy, with clear delivery plans and evaluation frameworks.
• Reviewing and leading development of the individual giving programme, both traditional and digital, including membership, friends schemes and mid-level giving programme as a funnel to major gifts and legacies.

The Candidate should have a track record at senior level with demonstrable experience across income generation, marketing and communications disciplines. Key qualifications include:

• Demonstrable experience of building, implementing and evaluating income generation and engagement strategies.
• Experience of integrating brand, marketing and income generation strategies and the teams delivering them to achieve both financial and wider organisational targets (e.g. homing, influence etc.).
• Budgetary understanding and experience; able to understand corporate budgets and management accounts, build and manage annual budgets and accurately forecast both income and expenditure.
• Significant experience of line management and team development, setting objectives and goals and holding regular supervision and one-to-one meetings.

IMPORTANT NOTE: Our aim is to respond to all successful applications within 5 days. If you haven't been contacted within 5 days your application has been unsuccessful, but we positively encourage you to apply for any other positions that you may see in the future. We apologise that we cannot contact everybody in person but thank you in advance for your interest. Third Solutions encourages applications from individuals of all ages & backgrounds. Appointment will be made on merit alone but candidates must be able to demonstrate their ability to work in the UK. Third Solutions acts as an employment agency for permanent recruitment & an employment business for temporary recruitment as defined by the Conduct of Employment Agencies & Employment Business Regulations 2003.