Digital Marketing Manager in Wales

South Wales - Hybrid role with office locations in Swansea and Cardiff

About Us

Thinqi is a UK learning, talent and performance platform that helps organisations close the gap between their L&D investment and real-world business outcomes. Our platform is used across NHS Trusts, UK police forces, local authorities, mid-market enterprises and the wider Welsh public sector, with a strong and growing footprint in regulated environments where compliance, capability and culture matter. We are at a strong moment in our growth. Our commercial team is expanding, our product is maturing fast, and our marketing function now needs a Digital Marketing Manager who can take real ownership of how we reach, engage and convert our buyers.

About the role

This is a hands-on role for a marketer who is happy in the details. You will own how our campaigns are planned and how they perform, manage HubSpot as the operational backbone of our marketing, brief and hold our external SEO and paid agencies to account, and give the leadership team a clear, honest view of what is working. You will report to the Chief Commercial Officer, who sets the overarching marketing strategy. Your job is to operationalise it and own the delivery. You will lead a small team: a Marketing Executive covering content, campaign delivery and social, and our in-house graphic design capability. You will inherit a platform with good foundations, an active pipeline and a campaign structure already mapped for the year. You will be trusted to bring the function up to its next level.

The kind of marketer we are looking for

We want someone who can deliver results with the team we have, and grow that team as the results justify it. This is not a role for someone who needs a large department and a large budget on day one. If you have built something from a standing start, or run a function where you were still close enough to the work to write the email yourself, you will recognise this job. You will have real ownership, a clear strategy to work to, and the room to make the case for more as you prove what marketing can return.

What you will do

• Team and delivery: Lead a small marketing team, currently a Marketing Executive and our in-house design capability. Plan their workload against our campaign calendar, set the standard for output, develop the people in the team, and make the case for growing it as results justify.
• Campaign ownership: Own the planning and performance of integrated campaigns across our key verticals (Healthcare, Police and Blue Light, Local Authorities, Mid-Market Enterprise, and Education). You own the plan, the message and the outcome; the Marketing Executive builds and ships. Report on pipeline contribution rather than vanity metrics.
• HubSpot ownership: Own HubSpot as the operational backbone of our marketing. You set the architecture, meaning lifecycle stages, lead routing, attribution reporting, segmentation and dashboards, and the Marketing Executive works within it day to day.
• Agency management: Own our external agency relationships across SEO, paid search and paid social. Set the strategy, agree the targets, and review performance with the rigour of an internal lead rather than a budget holder. We work with specialist partners in these areas today, and you will have the latitude to keep, change or consolidate them on the strength of what they deliver.
• Content and positioning: Own the content plan across the website, email, LinkedIn and sales enablement. Write the pieces that need your seniority: positioning, thought leadership and anything going out under a founder's name. The Marketing Executive writes the volume, to a standard you set.
• Social media: Set the social approach as part of each campaign arc and hold the standard. The Marketing Executive runs the channel day-to-day.
• Reporting and analytics: Build and own the marketing reporting layer. Give the leadership team a clear view of campaign performance, channel mix, pipeline contribution and ROI, and use that data to decide what we do next.
• Thought leadership and community: Identify, connect with, and engage industry thought leaders, customers and partners to take part in our regular programme of webinars, roundtables and events. Work with our founders, product team and customer success function to deliver content that positions Thinqi credibly with senior buyers.
• Events: Own our event strategy: which events we attend, what we say there and what we expect back, including Learning Technologies, sector-specific conferences and our own events. The Marketing Executive handles promotion, logistics, and follow-up.
• Cross-functional working: Partner with sales, product and customer success to make sure marketing output translates into commercial outcomes. Marketing here is a commercial function, not a creative one.
• Continuous improvement: Stay close to what is working in the wider B2B SaaS and EdTech marketing world. Bring fresh thinking back to the team and improve our craft.

What we are looking for

• 5+ years of B2B marketing experience, with a track record of running campaigns that generate qualified pipeline.
• Evidence that you deliver without a large team behind you. You have owned outcomes in a small function, or built one. We are far more interested in what you have shipped than in how many people reported to you.
• Experience managing or developing at least one direct report, or a clear case for why you are ready to.
• Strong, hands-on HubSpot experience. You should be comfortable building workflows, managing lifecycle stages, setting up attribution and reporting, and operating the platform without needing external support.
• Proven experience managing external SEO and paid advertising agencies, including setting targets, reviewing performance and holding them accountable to commercial outcomes.
• Confident copywriter who can adapt tone and depth for very different audiences and sectors.
• Genuinely comfortable with data, reporting and analytics. You enjoy the numbers, not just the creative side.
• Solid understanding of B2B social media (LinkedIn primarily) and what good looks like in a long, considered sales cycle.
• Curious, self-directed and comfortable working in a fast-paced commercial environment with senior stakeholders.
• A degree in marketing or equivalent practical experience.
• Experience in EdTech, HR Tech, healthcare or public sector marketing is welcome but not essential.

Where you’ll work

Our head office is in Swansea, with hot-desking facilities also available in Cardiff. We’ll agree a regular office-based working pattern with you, alongside flexibility to work from home. You’ll therefore need to live within a reasonable travelling distance of both Swansea and Cardiff.

Compensation and Benefits

Salary: Up to £50,000, depending on experience. Salary Sacrifice Pension scheme with employer contributions. Working in a hybrid setting. Modern tech stack and home office setup allowance. Parking: Discounted season tickets are available for car parking locally.