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- Tasks: Lead exciting digital marketing campaigns and manage HubSpot for impactful results.
- Company: Join Thinqi, a dynamic learning and performance platform making waves in the UK.
- Benefits: Competitive salary, hybrid work, pension scheme, and modern tech setup.
- Other info: Flexible hybrid role with great growth opportunities in a fast-paced environment.
- Why this job: Make a real impact in B2B marketing while working with innovative teams.
- Qualifications: 5+ years in B2B marketing, strong HubSpot skills, and a knack for data.
The predicted salary is between 50000 - 50000 £ per year.
Thinqi is a UK learning, talent and performance platform that helps organisations close the gap between their L&D investment and real-world business outcomes. Our platform is used across NHS Trusts, UK police forces, local authorities, mid-market enterprises and the wider Welsh public sector, with a strong and growing footprint in regulated environments where compliance, capability and culture matter. We are at a strong moment in our growth. Our commercial team is expanding, our product is maturing fast, and our marketing function now needs a Digital Marketing Manager who can take real ownership of how we reach, engage and convert our buyers.
About the role
This is a hands‑on role for a marketer who is happy in the detail. You will run campaigns end-to-end, manage HubSpot as the operational backbone of our marketing, brief and hold our external SEO and paid agencies to account, create content that lands with senior buyers in healthcare and the public sector, and give the leadership team a clear, honest view of what is working. You will report to the Chief Commercial Officer and work closely with our commercial team across all verticals, our CEO and product leadership, and the wider marketing function. You will inherit a platform with good foundations and an active pipeline, and you will be trusted to bring the function up to its next level.
What you will do
- Campaign management: Own end-to-end planning, build and execution of integrated campaigns across our key verticals (Healthcare, Police and Blue Light, Local Authorities, Mid-Market Enterprise, and Education), reporting on pipeline contribution rather than vanity metrics.
- HubSpot ownership: Manage HubSpot day-to-day as a priority of the role. Build and maintain workflows, lifecycle stages, lead routing, attribution reporting, segmentation, email nurture, and dashboards for the commercial team.
- Agency management: Brief, manage and hold to account our external agencies for SEO and paid advertising (Google Ads and LinkedIn Ads primarily). You will set the strategy, agree the targets, and review performance with the rigour of an internal lead, not a budget holder.
- Content and copy: Plan and deliver content across the website, email, LinkedIn, and sales enablement assets. Adapt tone and format for very different audiences, from NHS clinical leaders to local authority HR directors to chief constables.
- Social media: Maintain a credible, consistent social presence (LinkedIn first, with selective use of other channels) that supports demand generation, builds the Thinqi brand, and amplifies our customer stories and thought leadership.
- Reporting and analytics: Build and own the marketing reporting layer. Give the leadership team a clear view of campaign performance, channel mix, pipeline contribution and ROI, and use that data to decide what we do next.
- Thought leadership and community: Identify, connect with and engage industry thought leaders, customers and partners to take part in our regular programme of webinars, roundtables and events. Work with our founders, product team and customer success function to deliver content that positions Thinqi credibly with senior buyers and builds an engaged audience around our market.
- Events: Support and deliver our event presence, including LT Show, sector-specific conferences, and our own owned events.
- Cross-functional working: Partner with sales, product, and customer success to make sure marketing output translates into commercial outcomes. Marketing here is a commercial function, not a creative one.
- Continuous improvement: Stay close to what is working in the wider B2B SaaS and EdTech marketing world. Bring fresh thinking back to the team and improve our craft.
What we are looking for
- 5+ years of B2B marketing experience, with a track record of running campaigns that generate qualified pipeline.
- Strong, hands‑on HubSpot experience is a priority for this role. You should be comfortable building workflows, managing lifecycle stages, setting up attribution and reporting, and operating the platform without needing external support.
- Proven experience managing external SEO and paid advertising agencies, including setting targets, reviewing performance and holding them accountable to commercial outcomes.
- Confident copywriter who can adapt tone and depth for very different audiences and sectors.
- Genuinely comfortable with data, reporting and analytics. You enjoy the numbers, not just the creative side.
- Solid understanding of B2B social media (LinkedIn primarily) and what good looks like in a long, considered sales cycle.
- Curious, self‑directed and comfortable working in a fast‑paced commercial environment with senior stakeholders.
- A degree in marketing or equivalent practical experience.
- Experience in EdTech, HR Tech, healthcare or public sector marketing is welcome but not essential.
Where will you work
Our head office is in Swansea. This role is hybrid: we will agree on a regular pattern of time in the office with flexibility to work from home. You will need to be within a reasonable travelling distance of Swansea.
Compensation and Benefits
- Salary: Up to £50,000, depending on experience
- Salary Sacrifice Pension scheme with employer contributions
- Working in a hybrid setting
- Modern tech stack and home office setup allowance
- Parking: Discounted season tickets are available for car parking locally
Digital Marketing Manager in Swansea employer: Thinqi
Contact Detail:
Thinqi Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager in Swansea
✨Tip Number 1
Get your networking game on! Connect with people in the industry, especially those who work at Thinqi or similar companies. Use LinkedIn to reach out and engage in conversations about their experiences. You never know who might help you land that interview!
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your past campaigns and successes. This is your chance to demonstrate how you can take ownership of marketing strategies and drive results, just like the role requires.
✨Tip Number 3
Prepare for the interview by understanding Thinqi's mission and values. Be ready to discuss how your experience aligns with their goals, especially in B2B marketing and campaign management. Tailor your answers to show you’re the perfect fit for their team!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Thinqi team and ready to contribute to their growth.
We think you need these skills to ace Digital Marketing Manager in Swansea
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Digital Marketing Manager. Highlight your B2B marketing experience, especially any hands-on HubSpot work you've done. We want to see how your skills align with our needs!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about digital marketing and how you can help Thinqi grow. Be specific about your past successes and how they relate to the job description.
Showcase Your Campaign Successes: In your application, don’t just list your responsibilities; share your achievements! Talk about campaigns you've run that generated qualified leads and how you measured their success. We love numbers and results!
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you get all the updates. Plus, it shows you're keen on joining our team!
How to prepare for a job interview at Thinqi
✨Know Your Campaigns Inside Out
Before the interview, make sure you can discuss specific campaigns you've managed in detail. Be ready to explain your role, the strategies you employed, and the results achieved. This will show that you have hands-on experience and can take ownership of campaigns, just like they need.
✨Master HubSpot
Since strong HubSpot experience is a priority for this role, brush up on your knowledge of the platform. Be prepared to discuss how you've built workflows, managed lifecycle stages, and used reporting tools. Demonstrating your proficiency will give you an edge over other candidates.
✨Showcase Your Copywriting Skills
Prepare examples of content you've created for different audiences. Whether it's for healthcare professionals or local authority HR directors, be ready to adapt your tone and style. This will highlight your versatility and ability to engage various stakeholders effectively.
✨Be Data-Driven
Since the role requires a solid understanding of analytics, come equipped with examples of how you've used data to inform marketing decisions. Discuss how you've measured campaign performance and adjusted strategies based on insights. This will demonstrate your analytical mindset and commitment to continuous improvement.