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For Companies At a Glance
- Tasks: Lead consumer PR activities and craft engaging stories for national media coverage.
- Company: Join a leading general insurance services provider focused on customer-first values.
- Benefits: Competitive salary, hybrid working, and opportunities for creative expression.
- Why this job: Make a real impact by raising brand awareness in the consumer space.
- Qualifications: Proven experience in consumer PR and strong communication skills required.
- Other info: Dynamic role with varied responsibilities and excellent teamwork opportunities.
The predicted salary is between 42000 - 58000 £ per year.
Join to apply for the Senior Consumer PR Manager role at Thinkways Software Technologies Pvt. Ltd.
Salary: £50,000
Location: hybrid working, minimum one day in the office per week (main locations Tunbridge Wells, Peterborough, Manchester and Portsmouth).
Role Purpose
Passionate about media relations and helping grow brands' reputation in the consumer space? Digitally savvy? A creative storyteller with a keen eye for detail? Well, this job could be for you! A leading general insurance services provider in the UK, whose purpose is to put the customer first, is looking for an experienced Senior PR Manager to join us on a maternity cover contract (FTC for 12‑14 months). The candidate will have the opportunity to make an impact by raising awareness of our brands (including car, home, motorbike, pet and travel) in the consumer media space. No two days will be the same as the role benefits from considerable variation. We are seeking a hands-on, innovative, proactive, and creative team member, with a can-do attitude and a drive to succeed.
Key Responsibilities
- Brand management: Lead on the consumer PR activities across several brands.
- Consumer PR: Knowledge of digital PR and history of working with consumer press, crafting newsworthy and engaging PR stories that will secure national coverage and links.
- Ideation and PR plans: Devise newsworthy PR ideas and create strategic PR plans that align with wider marketing and business objectives.
- Press materials: Draft press releases, web content, editorials, thought leadership articles and comments to promote and support business activity.
- Coverage: Secure online and print coverage in national, regional, lifestyle and specialist consumer press for applicable brands. Candidate will be responsible for the creation of media lists and targeted outreach to journalists.
- Reactive PR: Monitor the current news agenda and put forward relevant, topical and proactive comment opportunities/angles to create positive media coverage. This can include planned relevant awareness days and news hijacking opportunities.
- Media monitoring and crisis comms: Be part of the External Communications team press office rota and have responsibility for actioning requests, including media complaints, on designated days.
- Reporting: Use PR tools to complete monthly and quarterly reports, distributing to relevant stakeholders.
- Brand values: Ensure business messages and values are portrayed and consistent in communications including press releases, comments, newsletters, editorials and web content.
- Integrated working: Work closely with wider teams to ensure a joined-up approach across all marketing functions.
- Teamwork: Undertake other reasonable responsibilities and projects as instructed by the Head of External Group Communications.
- Regulatory requirements: Where applicable, adhere to Company processes with regard to FCA compliance and Customer Charter. Where applicable, ensure that DPA, FCA, TCF and other regulatory requirements are met.
Key Skills And Knowledge
- MUST have proven experience in consumer PR, agency or in-house.
- Experience in using media monitoring and press distribution platforms, such as Roxhill, Response Source and Onclusive.
Essential Skills
- Be an exceptional creative thinker; able to demonstrate being a hands-on communications expert who thrives on the creative process and written word.
- Strategic thinker; have a holistic approach about how other disciplines would complement PR plans.
- Ability to work flexibly and to tight deadlines when required.
- Strong and effective communicator – written and verbal.
- Demonstrate 100% attention to detail.
- Highly developed teamwork skills, enjoy working closely with other managers and team members within marketing and communications department, and across the group.
- Familiarity and skill with communications tools including written communications, marketing material, press and social media, and events.
Seniority Level: Mid-Senior level
Employment Type: Full-time
Job Function: Marketing, Public Relations, and Writing/Editing
Industries: Administrative and Support Services
Senior Consumer PR Manager in Peterborough employer: Thinkways Software Technologies Pvt. Ltd.
Contact Detail:
Thinkways Software Technologies Pvt. Ltd. Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Consumer PR Manager in Peterborough
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best PR campaigns and media coverage. This is your chance to shine and demonstrate how you can make an impact at Thinkways Software Technologies.
✨Tip Number 3
Prepare for interviews by researching the company and its brands. Understand their values and recent news. This will help you tailor your responses and show that you’re genuinely interested in the role and the company.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re serious about joining our team. Don’t forget to follow up after applying; a little persistence goes a long way!
We think you need these skills to ace Senior Consumer PR Manager in Peterborough
Some tips for your application 🫡
Show Your Passion for PR: When you're writing your application, let your enthusiasm for consumer PR shine through! Share specific examples of how you've successfully managed media relations and crafted engaging stories that have made an impact.
Tailor Your Application: Make sure to customise your CV and cover letter for this role. Highlight your experience with digital PR and any relevant campaigns you've worked on that align with the job description. We love seeing how you can connect your skills to our needs!
Be Creative in Your Writing: As a Senior Consumer PR Manager, creativity is key! Use your application to showcase your writing skills. Whether it's a catchy opening line or a compelling narrative about your career, make it engaging and memorable.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team at Thinkways Software Technologies!
How to prepare for a job interview at Thinkways Software Technologies Pvt. Ltd.
✨Know Your Brands Inside Out
Before the interview, make sure you research the brands you'll be working with. Understand their values, target audience, and recent PR campaigns. This will help you demonstrate your passion for media relations and show how you can contribute to growing their reputation.
✨Craft Your Own PR Story
Prepare a compelling personal PR story that highlights your experience in consumer PR. Think about specific campaigns you've led or contributed to, and be ready to discuss the strategies you used to secure coverage. This will showcase your creativity and strategic thinking.
✨Be Digitally Savvy
Familiarise yourself with digital PR tools and platforms like Roxhill and Response Source. Be prepared to discuss how you've used these tools in past roles to monitor media coverage and engage with journalists. This will show that you're not just a traditional PR person but also someone who understands the digital landscape.
✨Showcase Your Team Spirit
Since teamwork is crucial for this role, think of examples where you've collaborated with other departments or team members. Highlight how you’ve worked together to achieve common goals, and be ready to discuss how you can integrate with the wider marketing functions at Thinkways.
