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- Tasks: Shape the narrative of our innovative construction software and create engaging marketing content.
- Company: Join a leading tech company transforming the construction industry with cutting-edge solutions.
- Benefits: Flexible working, unlimited learning opportunities, and a vibrant, inclusive culture.
- Why this job: Make a real impact in digital transformation while collaborating with diverse teams.
- Qualifications: 4-7 years in B2B SaaS marketing, strong storytelling skills, and a passion for construction tech.
- Other info: Dynamic environment with opportunities for personal growth and professional development.
The predicted salary is between 28800 - 48000 £ per year.
Introducing Thinkproject Platform. Pioneering a new era and offering a cohesive alternative to the fragmented landscape of construction software, Thinkproject seamlessly integrates the most extensive portfolio of mature solutions with an innovative platform, providing unparalleled features, integrations, user experiences, and synergies. By combining information management expertise and in-depth knowledge of the building, infrastructure, and energy industries, Thinkproject empowers customers to efficiently deliver, operate, regenerate, and dispose of their built assets across their entire lifecycle through a Connected Data Ecosystem.
Your mission: As a Product Marketing Manager, you will play a central role in shaping how Thinkproject’s Built Asset Lifecycle Platform is positioned in the UK and English-speaking regions. You will translate our platform capabilities — such as CDE, VDC, CONTRACTS, Handover and Asset Management — into compelling, visual and customer-centric stories that make complex software tangible.
Your Two Key Priorities:
- GTM excellence & product launches for UK/ME/ANZ-relevant solutions.
- Visual storytelling & narrative design, contextualising abstract software in concrete project scenarios.
Working closely with Product, Sales, Brand and Enablement, you will drive market understanding, solution positioning and commercial activation across the region.
What your day will look like:
Your Responsibilities:
- Develop and continuously refine UK-specific positioning & messaging for our platform and solutions — aligned to our strategic narrative and 2025 messaging framework.
- Lead go-to-market planning for product releases, features and cross-module value propositions.
- Create visual storytelling assets (decks, one-pagers, playbooks, demo scripts, use-case frames) that contextualise product value through real-world examples.
- Produce high-quality, concise content in line with Thinkproject’s tone of voice and CVI guidelines — including sales enablement, digital content, customer stories and field collateral.
- Translate complex technical capabilities (platform integrations, data structure, lifecycle workflows) into simple, clear narratives tailored to UK contractors, asset owners and public authorities.
- Partner with Product Management to ensure market requirements, buyer insights and competitive intelligence feed into roadmap and messaging.
- Support Sales & Customer Success with objection handling, competitive positioning and value communication for UK decision-makers.
- Analyse market trends, BIM/ISO 19650 adoption, procurement behaviours and competitor offerings in CDE, VDC, QSHE, CONTRACTS, Handover and Asset Management.
- Ensure all messaging is evidence-based, using verified customer value, platform capabilities and measurable impact.
What’s in it for you?
- A chance to shape the narrative of Europe’s leading Built Asset Lifecycle Platform and contribute to digital transformation in construction.
- A highly international, collaborative environment across Sales, Product and Marketing.
- Space to develop and grow in a modern, scaling SaaS organisation.
- Flexible working conditions.
- The ability to influence strategic GTM initiatives and product storytelling at scale.
What you need to fulfill the role:
- Native or near-native English skills with exceptional clarity in written and visual communication.
- 4–7 years of experience in B2B SaaS product marketing, ideally in construction tech, AEC software or asset-intensive industries.
- Proven track record in developing GTM strategies, orchestrating launches, and collaborating across product, sales and brand.
- Strong ability to transform complex concepts into simple, engaging narratives and visual frameworks.
- Confident working with abstract platform capabilities (integrations, structured data models, multi-solution workflows).
- Familiarity with UK construction processes, BIM/ISO standards or asset lifecycle management is a strong plus.
- Ability to work pragmatically, cross-functionally and with attention to detail in a fast-moving environment.
- A mindset aligned with our tone of voice: insightful, straightforward, relatable.
What we offer:
- Lunch 'n' Learn Sessions
- Women’s Network
- LGBTQIA+ Network
- Coffee Chat Roulette
- Free English Lessons
- Thinkproject Academy
- Social Events
- Volunteering Activities
- Open Forum with Leadership Team (Tp Café)
- Hybrid working
- Unlimited learning.
We are a passionate bunch here. To join Thinkproject is to shape what our company becomes. We take feedback from our staff very seriously and give them the tools they need to help us create our fantastic culture of mutual respect. We believe that investing in our staff is crucial to the success of our business.
Your Contact: Ulrike Ecke. Please submit your application, including salary expectations and potential date of entry, by submitting the form on the next page.
Product Marketing Specialist (f/m/d) in Reading employer: Thinkproject
Contact Detail:
Thinkproject Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Specialist (f/m/d) in Reading
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out on LinkedIn. You never know who might have the inside scoop on job openings!
✨Tip Number 2
Nail that interview prep! Research the company and its products thoroughly. Think about how your skills align with their needs, especially in product marketing. Practice common interview questions and prepare some thoughtful questions to ask them too.
✨Tip Number 3
Show off your storytelling skills! When you get the chance to present your ideas or experiences, make it engaging. Use visuals if you can, and relate your past work to the role you’re applying for at Thinkproject. Make them see how you can add value!
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team. Don’t forget to tailor your application to highlight your relevant experience in B2B SaaS and construction tech!
We think you need these skills to ace Product Marketing Specialist (f/m/d) in Reading
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Product Marketing Specialist role. Highlight your experience in B2B SaaS and how it relates to construction tech, as this will show us you understand our industry.
Showcase Your Storytelling Skills: Since visual storytelling is key for this role, include examples of how you've transformed complex concepts into engaging narratives. We want to see your creativity shine through!
Be Clear and Concise: When writing your application, keep it straightforward and to the point. Use clear language that reflects our tone of voice, as we value clarity in communication just as much as you do.
Apply Through Our Website: Don’t forget to submit your application via our website! It’s the best way for us to receive your details and ensures you’re considered for the role. We can’t wait to hear from you!
How to prepare for a job interview at Thinkproject
✨Know Your Product Inside Out
Before the interview, dive deep into Thinkproject's Built Asset Lifecycle Platform. Understand its features, integrations, and how it stands out in the construction software landscape. This knowledge will help you articulate how your skills can contribute to the product's success.
✨Craft Your Visual Storytelling
Since the role focuses on visual storytelling, prepare examples of how you've transformed complex concepts into engaging narratives. Bring along any visual assets you've created, like decks or one-pagers, to showcase your ability to make abstract ideas tangible.
✨Align with Their Mission
Familiarise yourself with Thinkproject's mission and values. Be ready to discuss how your experience in B2B SaaS product marketing aligns with their goals, especially in shaping narratives for UK contractors and asset owners. Show them you're not just a fit for the role, but for the company culture too.
✨Prepare for Market Insights
Research current trends in the construction tech industry, particularly around BIM/ISO standards and asset lifecycle management. Be prepared to discuss how these trends could influence Thinkproject's go-to-market strategies and product positioning in the UK and beyond.
