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- Tasks: Lead and innovate content strategies that engage audiences and drive business success.
- Company: Join a forward-thinking tech company with a focus on collaboration and creativity.
- Benefits: Enjoy flexible working, professional development, and a vibrant company culture.
- Other info: Be part of a dynamic team with opportunities for growth and learning.
- Why this job: Make your mark by crafting impactful content that resonates with diverse audiences.
- Qualifications: 5+ years in B2B content marketing with strong writing and storytelling skills.
The predicted salary is between 50000 - 65000 ÂŁ per year.
The Content Strategist is responsible for planning, developing, and overseeing content initiatives that support brand goals, engage target audiences, and drive measurable business outcomes. This role combines strategic thinking, editorial expertise, and crossâfunctional collaboration to ensure content is consistent, impactful, and aligned with the organisation's broader marketing and communication objectives.
What You'll Do
- Own and drive Thinkproject's crossâchannel content strategy aligned with GTM priorities, annual marketing objectives, and campaign roadmaps.
- Define content pillars, narratives, and editorial themes that elevate thought leadership and address key customer challenges across the buying journey.
- Identify, engage, and activate subjectâmatter experts to generate authoritative, insightâled content (articles, webinars, interviews, reports, videos).
- Translate campaign messaging into structured, multiâformat content programs in partnership with Campaign Managers, Product Marketing, and Communications.
- Own and manage the global editorial calendar, ensuring alignment with campaigns, product launches, SEO priorities, and business goals.
- Establish strong content governance, auditing existing assets, identifying gaps, and consolidating materials to eliminate redundancy.
- Maintain a centralized, customerâjourneyâmapped content repository across products and solutions, ensuring assets are current, accurate, and aligned with brand and corporate messaging.
- Collaborate crossâfunctionally and regionally to localise and adapt content, ensuring consistency while meeting marketâspecific needs.
- Partner with SEO specialists to embed organic search best practices into planning, briefing, production, and ongoing optimisation to drive traffic and qualified leads.
- Edit and refine content for clarity, strategic alignment, and impact, transforming complex technical topics into compelling, conversionâoriented storytelling.
- Serve as the central coordination point for content execution across Communications, Demand Generation, and Product Marketing to ensure funnel alignment.
- Measure, report, and optimise content performance, using dataâdriven insights to refine topics, formats, distribution strategies, and build internal benchmarks.
What You Need to Fulfil the Role
- Bachelor's degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in B2B content marketing, ideally in SaaS, construction tech, or other complex technology environments.
- Exceptional writing and storytelling skills (nativeâlevel English).
- Demonstrated ability to build content strategies tied to GTM plans, campaigns, and product narratives.
- Proven experience directing integrated content programmes across multiple formats (web, blogs, whitepapers, guides, email, ads, PR, video).
- Strong SEO understanding and experience collaborating with SEO specialists or agencies.
- Ability to work with technical subjectâmatter experts and translate complex solutions into clear, compelling highâimpact content.
- Excellent project management skills, capable of coordinating multiple stakeholders, timelines, and deliverables.
- Dataâdriven mindset with experience using analytics tools to measure content performance and optimise over time.
- Fluent English; additional languages are a plus.
What We Offer
- Lunch & Learn Sessions
- Women's Network
- LGBTQIA+ Network
- Coffee Chat Roulette
- Free English Lessons
- Thinkproject Academy
- Social Events
- Volunteering Activities
- Open Forum with Leadership Team (Tp CafĂŠ)
- Hybrid working
- Unlimited learning
Content Strategist (f/m/d) in Reading employer: Thinkproject
Contact Detail:
Thinkproject Recruiting Team
StudySmarter Expert Advice đ¤Ť
We think this is how you could land Content Strategist (f/m/d) in Reading
â¨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
â¨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work and showcases your content strategy expertise. This will give potential employers a taste of what you can bring to the table.
â¨Tip Number 3
Prepare for interviews by researching the company and its content initiatives. Be ready to discuss how your experience aligns with their goals and how you can contribute to their success.
â¨Tip Number 4
Donât forget to apply through our website! Itâs the best way to ensure your application gets seen by the right people. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Content Strategist (f/m/d) in Reading
Some tips for your application đŤĄ
Tailor Your Application: Make sure to customise your CV and cover letter for the Content Strategist role. Highlight your experience in B2B content marketing and how it aligns with our goals at StudySmarter. We want to see how you can bring your unique flair to our team!
Show Off Your Storytelling Skills: Since this role is all about impactful content, donât shy away from showcasing your writing prowess. Include examples of your best work that demonstrate your ability to turn complex topics into engaging narratives. We love a good story!
Be Data-Driven: Weâre keen on candidates who can measure and optimise content performance. Share any experiences where you've used analytics tools to refine your strategies. Show us how youâve turned data into actionable insights in your previous roles!
Apply Through Our Website: We encourage you to submit your application through our website. Itâs the best way for us to keep track of your application and ensure it gets the attention it deserves. Plus, itâs super easy â just a few clicks and youâre done!
How to prepare for a job interview at Thinkproject
â¨Know Your Content Inside Out
Before the interview, dive deep into the company's existing content. Familiarise yourself with their tone, style, and key messages. This will not only help you understand their brand better but also allow you to discuss how you can enhance their content strategy.
â¨Showcase Your Strategic Thinking
Be prepared to discuss your approach to developing content strategies. Think about how you would align content with GTM priorities and marketing objectives. Bring examples of past projects where you successfully defined content pillars or narratives that drove measurable outcomes.
â¨Highlight Collaboration Skills
This role requires cross-functional collaboration, so be ready to share experiences where you've worked with different teams. Discuss how you engaged subject-matter experts or partnered with SEO specialists to create impactful content. This shows you can work well in a team environment.
â¨Data-Driven Insights Matter
Prepare to talk about how you've used analytics tools to measure content performance in the past. Share specific examples of how data has informed your content decisions and led to optimisations. This demonstrates your ability to refine strategies based on real insights.