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For Companies At a Glance
- Tasks: Lead content strategy, create engaging narratives, and drive impactful marketing initiatives.
- Company: Dynamic tech company focused on innovative solutions and collaboration.
- Benefits: Competitive salary, flexible working hours, and opportunities for professional growth.
- Other info: Join a creative team and enjoy a vibrant workplace culture.
- Why this job: Shape brand storytelling and make a real impact in a fast-paced environment.
- Qualifications: 5+ years in B2B content marketing with strong writing and project management skills.
The predicted salary is between 50000 - 60000 ÂŁ per year.
The Content Strategist is responsible for planning, developing, and overseeing content initiatives that support brand goals, engage target audiences, and drive measurable business outcomes. This role combines strategic thinking, editorial expertise, and cross‑functional collaboration to ensure content is consistent, impactful, and aligned with the organisation’s broader marketing and communication objectives.
What You'll Do
- Own and drive Thinkproject’s cross‑channel content strategy aligned with GTM priorities, annual marketing objectives, and campaign roadmaps.
- Define content pillars, narratives, and editorial themes that elevate thought leadership and address key customer challenges across the buying journey.
- Identify, engage, and activate subject‑matter experts to generate authoritative, insight‑led content (articles, webinars, interviews, reports, videos).
- Translate campaign messaging into structured, multi‑format content programs in partnership with Campaign Managers, Product Marketing, and Communications.
- Own and manage the global editorial calendar, ensuring alignment with campaigns, product launches, SEO priorities, and business goals.
- Establish strong content governance, auditing existing assets, identifying gaps, and consolidating materials to eliminate redundancy.
- Maintain a centralized, customer‑journey‑mapped content repository across products and solutions, ensuring assets are current, accurate, and aligned with brand and corporate messaging.
- Collaborate cross‑functionally and regionally to localise and adapt content, ensuring consistency while meeting market‑specific needs.
- Partner with SEO specialists to embed organic search best practices into planning, briefing, production, and ongoing optimisation to drive traffic and qualified leads.
- Edit and refine content for clarity, strategic alignment, and impact, transforming complex technical topics into compelling, conversion‑oriented storytelling.
- Serve as the central coordination point for content execution across Communications, Demand Generation, and Product Marketing to ensure funnel alignment.
- Measure, report, and optimise content performance, using data‑driven insights to refine topics, formats, distribution strategies, and build internal benchmarks.
What You Need to Fulfil the Role
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- 5+ years of experience in B2B content marketing, ideally in SaaS, construction tech, or other complex technology environments.
- Exceptional writing and storytelling skills (native‑level English).
- Demonstrated ability to build content strategies tied to GTM plans, campaigns, and product narratives.
- Proven experience directing integrated content programmes across multiple formats (web, blogs, whitepapers, guides, email, ads, PR, video).
- Strong SEO understanding and experience collaborating with SEO specialists or agencies.
- Ability to work with technical subject‑matter experts and translate complex solutions into clear, compelling high‑impact content.
- Excellent project management skills, capable of coordinating multiple stakeholders, timelines, and deliverables.
- Data‑driven mindset with experience using analytics tools to measure content performance and optimise over time.
- Fluent English; additional languages are a plus.
What We Offer
- Lunch
Content Strategist (f/m/d) employer: Thinkproject
Contact Detail:
Thinkproject Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Content Strategist (f/m/d)
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that dream job.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your best work. This is your chance to shine and demonstrate how you can contribute to the content strategy at Thinkproject.
✨Tip Number 3
Prepare for interviews by researching the company and its content initiatives. We want to see that you’re genuinely interested in what we do and how you can help elevate our brand goals.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re serious about joining our team at StudySmarter.
We think you need these skills to ace Content Strategist (f/m/d)
Some tips for your application 🫡
Show Off Your Storytelling Skills: As a Content Strategist, your writing needs to shine! Make sure your application showcases your exceptional storytelling abilities. Use clear, engaging language that reflects your understanding of the role and how you can elevate our content strategy.
Tailor Your Application: Don’t just send a generic application! We want to see how your experience aligns with our goals. Highlight specific projects or achievements that demonstrate your ability to create impactful content strategies and drive measurable outcomes.
Be Data-Driven: We love numbers! If you've used analytics tools to measure content performance, share those insights in your application. Show us how you've optimised content based on data to achieve better results—this will definitely catch our eye!
Apply Through Our Website: Ready to take the plunge? Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets the attention it deserves!
How to prepare for a job interview at Thinkproject
✨Know Your Content Inside Out
Before the interview, dive deep into the company's existing content. Familiarise yourself with their tone, style, and key messages. This will not only help you understand their brand better but also allow you to suggest improvements or new ideas during the conversation.
✨Showcase Your Strategic Thinking
Prepare to discuss how you've previously developed content strategies that align with business goals. Bring examples of your work that demonstrate your ability to create impactful narratives and how they drove measurable outcomes. This will show that you can think strategically about content.
✨Engage with SEO Knowledge
Brush up on your SEO skills and be ready to discuss how you've integrated SEO best practices into your content planning and execution. Highlight any successful campaigns where your SEO strategies led to increased traffic or engagement, as this is crucial for the role.
✨Be Ready to Collaborate
Since the role involves cross-functional collaboration, prepare examples of how you've worked with different teams in the past. Discuss how you’ve engaged subject-matter experts and coordinated with marketing or product teams to create cohesive content that meets various objectives.